Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Brain Fitness Program 2.0, MindFit, and much more on Brain Training

Let’s quickly review 4 recent arti­cles in both “Times” news­pa­pers: the New York Times and the UK-based Times, on brain fit­ness and a cou­ple of programs. 

1) Cal­is­then­ics for the Older Mind, on the Home Com­puter: good overview of one of the grow­ing areas for cog­ni­tive train­ing, “healthy aging”.emWave for Stress Management

  • Quotes:
  • - “In the past year, some half-dozen pro­grams, with names like Brain Fit­ness Pro­gram 2.0, Mind­Fit and Brain Age2, have aimed at aging con­sumers eager to keep their men­tal edge.
  • - “The sci­en­tific evi­dence for those com­mer­cial prod­ucts is still very weak,” said Tim­o­thy A. Salt­house, pro­fes­sor of psy­chol­ogy at the Uni­ver­sity of Virginia…
  • - Recent research in neu­ro­plas­tic­ity — the brain’s abil­ity to change in response to infor­ma­tion and new activ­i­ties — shows that brain cells and new path­ways con­tinue to develop through­out life…there is lit­tle evi­dence that such pro­grams offer tan­gi­ble ben­e­fits over learn­ing Span­ish or tak­ing up the tango… 
  • - The results per­suaded Marc Agronin, a geri­atric psy­chi­a­trist, to adopt Mind­Fit as part of the new “brain gym” at the Miami Jew­ish Home and Hos­pi­tal for the Aged, where he is direc­tor of men­tal health ser­vices. “For an early study, the data is really promis­ing for indi­vid­u­als with mild mem­ory changes,” he said. “I do want to see more data, but I’m not wait­ing for that.”
  • - Com­ments:  True, when some man­u­fac­tur­ers make claims that their pro­grams are “scientifically-proven” to do things such as “reju­ve­nate your brain” 10, 20, 30 years…they are stretch­ing sci­ence in ways that may harm not only their own rep­u­ta­tion but the over­all cred­i­bil­ity of the cog­ni­tive train­ing field. Hav­ing said that, some of the men­tioned pro­grams like Posit Sci­ence (focused on train­ing audi­tory processing) and Mind­Fit (focused on assess­ing and train­ing 14 dif­fer­ent cog­ni­tive skills) have pre­lim­i­nary data that they train and help improve spe­cific skills in ways that it is dif­fi­cult to believe that learn­ing Span­ish or tango will do (and can some­one please show me how learn­ing either can cost $149?). They are not the panacea, but a great com­ple­ment to a mix of “healthy brain” habits that include good nutri­tion, phys­i­cal exer­cise, stress man­age­ment and life­long learning/ men­tal stimulation. And, from the data avail­able today, both of those pro­grams work bet­ter in their respec­tive areas than Nin­tendo Brain Age or Dakim, which to the best of our knowl­edge have not con­ducted clin­i­cal trials.
  • - If you want to learn more: check out our pro­gram Eval­u­a­tion Check­list.

2) Top sci­en­tist backs work­out for the brain: announce­ment that a respected UK neu­ro­sci­en­tist is endors­ing one of those pro­grams, MindFit. The MindFit™ Comprehensive Brain Workout

  • - Quotes: “Baroness Susan Green­field, the neu­ro­sci­en­tist, is to launch an exer­cise pro­gramme for the brain that she claims is proven to reverse the men­tal decline asso­ci­ated with ageing…Greenfield, who is also direc­tor of the Royal Insti­tu­tion, main­tains that Britain’s baby-boomers are dis­cov­er­ing that con­cen­trat­ing on phys­i­cal fit­ness is no longer suf­fi­cient prepa­ra­tion for old age…“What con­cerns me is pre­serv­ing the brain too,” she said. “There is now good sci­en­tific evi­dence to show that exer­cis­ing the brain can slow, delay and pro­tect against age-related decline.”..Greenfield will launch Mind­Fit, a PC-based soft­ware pro­gram, at the House of Lords next month, for the “wor­ried but well” — peo­ple in their mid­dle years who are healthy and want to stay that way.
  • - Com­ments: Mind­Fit can be a great entry point for peo­ple who want a quite com­pre­hen­sive software-based brain fit­ness pro­gram. We are impressed to see that some­one of Greenfield’s rep­u­ta­tion is now endors­ing it. Now, remem­ber, what tool –if any– may be help­ful for each per­son depends on one’s con­text and priorities. 
  • - If you want to learn more: check some of Mind­Fit Demos

3) Mind Over Mat­ter, With a Machine’s Help: great arti­cle on a start-up called Omneu­ron that com­bines cog­ni­tive ther­apy with fMRI (an advanced neu­roimag­ing tech­nique that enables movie-like visual feed­back on what areas of the brain are fmri.jpgget­ting activated-like the image on the right). 

  • - Quotes: “Omneu­ron… uses fMRI to teach peo­ple how to play with their own heads…Using a vari­ety of men­tal tech­niques — for instance, imag­in­ing that a painful area is being flooded with sooth­ing chem­i­cals — most peo­ple can, with a lit­tle con­cen­tra­tion, make the flame wax or wane…Doctors and drug-abuse experts are par­tic­u­larly excited about the idea of treat­ing addic­tion using fMRI”
  • - Com­ments: fMRI can be a great new source of feed­back to sup­port peo­ple learn­ing new skills, and aug­ment more mature tech­nolo­gies such as biofeed­back. Now, what “treats” peo­ple is not really fMRI itself, but the cog­ni­tive “men­tal tech­nique” described as “for instance, imag­in­ing that a painful area is being flooded with sooth­ing chem­i­cals” that we all can use to over­come pain and chal­lenges in our daily life and doesn’t require multi-million dol­lar machines (which may be help­ful for peo­ple with spe­cific med­ical conditions).
  • - If you want to learn more: an exam­ple of a men­tal tech­nique we can all use 

4) Stop Mak­ing Sense: David Brooks reviews a new polit­i­cal book and plugs-in very well Damasio’s research on decision-making and emotions.  

  • - Quotes: “The core prob­lem with Westen’s book is that he doesn’t really make use of what we know about emo­tion. He builds on the work of Anto­nio Dama­sio, with­out apply­ing Damasio’s con­cep­tion of how emo­tion emerges from and con­tributes to rea­son. In this more sophis­ti­cated view, emo­tions are pro­duced by learn­ing. As we go through life, we learn what cause leads to what effect. When, later on, we face sim­i­lar sit­u­a­tions, the emo­tions high­light pos­si­ble out­comes, draw­ing us toward some actions and steer­ing us away from oth­ers. In other words, emo­tions part­ner with ratio­nal­ity. It’s not nec­es­sary to dumb things down to appeal to emo­tions. It’s not nec­es­sary to under­stand some secret lan­guage that will key cer­tain neuro-emotional fir­ings. The best way to win votes — and this will be a shocker — is to offer peo­ple an accu­rate view of the world and a set of poli­cies that seem likely to pro­duce good results.”
  • - Com­ments: no comments.
  • - If you want to learn more: some high­lights on Damasio’s research.

Spe­cial Offer: For a lim­ited time, you can receive a com­pli­men­tary copy of our Brain Fit­ness 101 e-Guide: Answers to your Top 25 Ques­tions, writ­ten by Dr. Elkhonon Gold­berg and Alvaro Fer­nan­dez, by sub­scrib­ing to our monthly newslet­ter. You can sub­scribe Here.

Be Socia­ble, Share!
    Print This Article Print This Article

    Categories: Health & Wellness, Technology

    Tags: , , , , , , , , ,

    New market report on Pervasive Neurotechnology & Intellectual Property

    Haven’t you read this book yet?

    Follow us via


    Welcome to

    As seen in The New York Times, The Wall Street Jour­nal, CNN and more, Sharp­Brains is an inde­pen­dent mar­ket research firm track­ing health and well­ness appli­ca­tions of brain science.
    FIRST-TIME VISITOR? Dis­cover HERE the most pop­u­lar resources at
    Enter Your Email to receive Sharp­Brains free, monthly eNewslet­ter:
    Join more than 50,000 Sub­scribers and stay informed and engaged.