Brain Fitness for Baby Boomers

By Alvaro Fernandez | June 18, 2008 |

One of the best arti­cles so far on the grow­ing brain fit­ness mar­ket, by the Asso­ci­at­ed Press. Click Here to check out sto­ry: “This is not just a Nin­ten­­do-fueled fad,” he says. “The brain fit­ness mar­ket passed a tip­ping point in 2007 thanks to the con­ver­gence of a very proac­tive boomer gen­er­a­tion hit­ting their 60s.” Arti­cle: Here. Highly…

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Brain Fitness Newsletter: mid-February Edition

By Alvaro Fernandez | February 16, 2008

Our Jan­u­ary Newslet­ter received a good deal of feed­back from many read­ers. Based on it, our new approach is to select the top 10 most impor­tant arti­cles every oth­er week. Please take a look at this first exper­i­ment, and let us know you feed­back. (Also, remem­ber that you can sub­scribe to receive our blog RSS…

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The Brain Fitness Program DVD (Michael Merzenich)

By Alvaro Fernandez | January 8, 2008 |

The most pop­u­lar ques­tion we got when we announced that PBS had a great spe­cial on Brain Fit­ness Pro­gram and Neu­ro­plas­tic­i­ty in Decem­ber was, when will the DVD be avail­able? Well, final­ly here it comes. You can click on the image or the title to go over to PBS shop to learn more and buy it.…

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Brain Fitness Newsletter: December Edition

By Alvaro Fernandez | December 30, 2007 |

I hope you are hav­ing a joy­ful hol­i­day sea­son, and wish you a Hap­py and Pros­per­ous 2008. The Brain Fit­ness field has made a great deal of progress in 2007, and we are look­ing for­ward the New Year.  Here you are have the Month­ly Digest of our Most Pop­u­lar Blog Posts. You can con­sid­er it your…

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Gratitude and Appreciation: from Theory to Practice

By Alvaro Fernandez | December 7, 2007 |

Psy­chol­o­gist Robert Emmons recent­ly told us about the many ben­e­fits of prac­tic­ing grat­i­tude. — “First, the prac­tice of grat­i­tude can increase hap­pi­ness lev­els by around 25%. Sec­ond, this is not hard to achieve — a few hours spent writ­ing a grat­i­tude jour­nal over 3 weeks can cre­ate an effect that lasts 6 months if not…

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Memory, Cognitive Abilities and Executive Functions

By Alvaro Fernandez | December 5, 2007

A mis­con­cep­tion we encounter often is that “mem­o­ry” is the only, or most impor­tant, “thing” that our brains do. And the only one we need to care for. We have a vari­ety of cog­ni­tive abil­i­ties, from atten­tion to pro­cess­ing speed to prob­lem-solv­ing to emo­tion­al self-reg­u­la­­tion to, yes, mem­o­ry. (And more). Even mem­o­ry is not one whole…

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