Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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The Ten Habits of a Sharp Brain

As our final arti­cle for 2011, let us repur­pose one of Sharp­Brains’ most pop­u­lar blog posts since 2006. It may give you a few point­ers to sharp­en those New Years Res­o­lu­tions. Let’s sum­ma­rize some lifestyle guide­lines we can all fol­low to enhance and main­tain a sharp brain through life...

  1. Learn what is the “It” in “Use It or Lose It”. A basic under­stand­ing will serve you well to appre­ci­ate your brain’s beau­ty as a liv­ing and con­stant­ly-devel­op­ing dense for­est with bil­lions of neu­rons and synaps­es.
  2. Take care of your nutri­tion. Did you know that the brain only weighs 2% of body mass but con­sumes over 20% of the oxy­gen and nutri­ents we intake? As a gen­er­al rule, you don’t need expen­sive ultra-sophis­ti­cat­ed nutri­tion­al sup­ple­ments, just make sure you don’t stuff your­self with the “bad stuff”.
  3. Remem­ber that the brain is part of the body. Things that exer­cise your body can also help sharp­en your brain: phys­i­cal exer­cise enhances neu­ro­ge­n­e­sis.
  4. Prac­tice pos­i­tive, future-ori­ent­ed thoughts until they become your default mind­set and you Read the rest of this entry »

The Ten Habits of Highly Effective Brains — Time for Brain Fitness Resolutions?

Giv­en many of us are start­ing to pre­pare New Year Res­o­lu­tions, let’s revis­it one of Sharp­Brains’ most pop­u­lar-ever arti­cles that can help us all refine our Brain Fit­ness Res­o­lu­tions

The Ten Habits of High­ly Effec­tive Brains

  1. Learn what is the “It” in “Use It or Lose It”. A basic under­stand­ing will serve you well to appre­ci­ate your brain’s beau­ty as a liv­ing and con­stant­ly-devel­op­ing dense for­est with bil­lions of neu­rons and synaps­es.
  2. Take care of your nutri­tion. Did you know that Read the rest of this entry »

New Report Finds A Brain Health Revolution in the Making, Driven by Digital Technology and Neuroplasticity Research

2010MarketReportIn spite of the recent eco­nom­ic down­turn, rev­enues for dig­i­tal tech­nolo­gies to assess, enhance and treat cog­ni­tion, or dig­i­tal brain health and fit­ness tools, grew 35% in 2009. “The con­ver­gence of demo­graph­ic and pol­i­cy trends with cog­ni­tive neu­ro­science dis­cov­er­ies and tech­no­log­i­cal inno­va­tion is giv­ing birth to a nascent mar­ket­place that can fun­da­men­tal­ly trans­form what brain health is, how it is mea­sured, and how it is done,” says Alvaro Fer­nan­dez, mem­ber of the World Eco­nom­ic Forum’s Coun­cil on the Aging Soci­ety and Edi­tor-in-Chief of the report. “This ground­break­ing report can help pio­neers shape the emerg­ing toolk­it to ben­e­fit an aging soci­ety that increas­ing­ly seeks new ways to enhance cog­ni­tive func­tion­al­i­ty and men­tal well­ness across the lifes­pan.”

As the brain is thrust into the cen­ter of the health­care ecosys­tem, inno­v­a­tive cog­ni­tive health and brain fit­ness appli­ca­tions will play an increas­ing­ly impor­tant role in defin­ing neu­ro­cen­tric health,” adds Jake Duna­gan, Research Direc­tor at the Insti­tute For The Future.

Report: Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion across the Lifes­pan: The State of the Brain Fit­ness Mar­ket 2010.

A major­i­ty among the 1,900+ deci­sion-mak­ers and ear­ly-adopters sur­veyed said they trust­ed the effec­tive­ness of non-inva­sive options above inva­sive options to enhance crit­i­cal brain func­tion­al­i­ty. Pro­fes­sion­al and intel­lec­tu­al chal­lenges were rat­ed very effec­tive by 61% of respon­dents, aer­o­bic exer­cise and read­ing books by 42%, med­i­ta­tion by 38%, com­put­er­ized brain train­ing by 26%, tak­ing pre­scrip­tion drugs by 13%, tak­ing sup­ple­ments by 12%, and self-med­icat­ing with drugs by 1%.

These are among the key find­ings of a 207-page mar­ket report released today by Sharp­Brains and pre­pared in col­lab­o­ra­tion with 24 lead­ing sci­en­tists and 10 inno­v­a­tive orga­ni­za­tions — the most com­pre­hen­sive such research study done to ana­lyze emerg­ing research, tech­nolo­gies and mar­ket­place.

We must do for brain health in the 21st cen­tu­ry what we large­ly accom­plished in car­dio­vas­cu­lar health in the past cen­tu­ry. It’s time to take sci­en­tif­ic insights out of the lab and to iden­ti­fy prac­ti­cal appli­ca­tions, mak­ing the main­te­nance of good brain fit­ness a pub­lic health pri­or­i­ty,” indi­cates William Reich­man, MD, Pres­i­dent and CEO of Bay­crest.

Oth­er Report High­lights are: Read the rest of this entry »

Invitation to SharpBrains Summit — Technology for Cognitive Health and Performance

We are excit­ed to invite you to the first vir­tu­al, glob­al Sharp­Brains Sum­mit (Jan­u­ary 18–20th, 2010). The Sharp­Brains Sum­mit will fea­ture a sharpbrains_summit_logo_webdream team of over 25 speak­ers who are lead­ers in indus­try and research from 7 coun­tries, to dis­cuss emerg­ing research, tools and best prac­tices for cog­ni­tive health and per­for­mance. This inau­gur­al event will expose health and insur­ance providers, devel­op­ers, inno­va­tors at For­tune 500 com­pa­nies, investors and researchers, to the oppor­tu­ni­ties, part­ner­ships, trends, and stan­dards of the rapid­ly evolv­ing cog­ni­tive fit­ness field.

Reg­is­ter Today

Learn more and reg­is­ter Here today, at dis­count­ed ear­ly-bird rates, to receive these ben­e­fits:

  • Learn: Full access to all Con­fer­ence live ses­sions, and Down­load­able Record­ings and Hand­outs
  • See: lat­est tech­nolo­gies and prod­ucts dur­ing Expo Day
  • Con­nect and Dis­cuss: become a mem­ber of the Sharp­Brains Net­work for Brain Fit­ness Inno­va­tion (mem­bers-only LinkedIn Group) through the end of 2010, access online chats dur­ing the sum­mit, meet oth­er reg­is­trants in your city
  • Under­stand the Big Pic­ture: access 10 Research Exec­u­tive Briefs pre­pared by lead­ing sci­en­tists

On top of those ear­ly-bird dis­counts, we offer an addi­tion­al 15% dis­count for Sharp­Brains read­ers who want Reg­u­lar Admis­sion. Dis­count code: sharp2010. You can reg­is­ter Here.

Agenda/ Speak­ers

Monday, January 18th, 2010:

(Pre­lim­i­nary sched­ule, US Pacif­ic Time)

8–9.15am. Cog­ni­tion & Neu­ro­plas­tic­i­ty: The New Health­care Fron­tier

  • Alvaro Fer­nan­dez, Sharp­Brains
  • David White­house, OptumHealth Behav­ioral Solu­tions
  • William Reich­man, Bay­crest
  • P Murali Doraiswamy, Duke Uni­ver­si­ty

9.30–11am. Tools for Safer Dri­ving: The Oppor­tu­ni­ty with Teenagers and Adults

  • Steven Aldrich, Posit Sci­ence
  • Shlo­mo Breznitz, Cog­niFit
  • Jer­ri Edwards, Uni­ver­si­ty of South Flori­da
  • Peter Chris­tian­son, Young Dri­vers of Cana­da

Noon-1.30pm. Baby Boomers and Beyond: Main­tain­ing Cog­ni­tive Vital­i­ty

Agenda: ASA Brain Health Day, Powered by SharpBrains

The Amer­i­can Soci­ety on Aging and Sharp­Brains have part­nered to co-pro­duce a American Society on Agingpro­fes­sion­al devel­op­ment day for pro­fes­sion­als in the field of aging. The day is themed “New Tools, New Part­ner­ships”, and will take place on Fri­day, Sep­tem­ber 11th, 2009, dur­ing ASA’s West Coast Con­fer­ence on Aging, in the Oak­land Mar­riot City Cen­ter, Oak­land, CA.

Giv­en aging pop­u­la­tion trends, it is clear that we need more and bet­ter trained aging pro­fes­sion­als, and that brain health needs to be a major com­po­nent in that train­ing. We are pleased to part­ner with Sharp­Brains to offer the lat­est think­ing, best prac­tices, and resources, to our mem­bers,” said Car­ole Ander­son, Vice Pres­i­dent of Edu­ca­tion.

The grow­ing inter­est in brain health and fit­ness among con­sumers and pro­fes­sion­als alike needs to be accom­pa­nied by high-qual­i­ty edu­ca­tion­al ini­tia­tives to help sep­a­rate real­i­ty from hope from hype. We are hon­ored to part­ner with the Amer­i­can Soci­ety on Aging in this impor­tant endeav­or,” said Alvaro Fer­nan­dez, CEO & co-founder of Sharp­Brains and co-author of The Sharp­Brains Guide to Brain Fit­ness.

Descrip­tion and How to Reg­is­ter
Since 2006, healthy aging pio­neers have been active­ly eval­u­at­ing and imple­ment­ing an expand­ing menu of stim­u­lat­ing brain health pro­grams. The Amer­i­can Soci­ety on Aging and Sharp­Brains have part­nered to intro­duce aging pro­fes­sion­als to the best prac­tices in a vari­ety of com­mu­ni­ty-based and res­i­den­tial set­tings, dis­cuss emerg­ing trends that will affect your work in years to come, and offer you resources to under­stand and nav­i­gate through the grow­ing array of options.

Par­tic­i­pants will receive a com­pli­men­ta­ry and signed copy of the book The Sharp­Brains Guide to Brain Fit­ness (May 2009, $24.95).

Learn­ing objec­tives are:

- Under­stand the com­ple­men­tary val­ue the four main lifestyle pil­lars for life­long brain health and why “men­tal exer­cise”, beyond sim­ple “men­tal activ­i­ty”, is one of them.
— Iden­ti­fy the best mix of brain health prac­tices and tech­nolo­gies by dis­cussing real world case stud­ies in a vari­ety of set­tings: adult edu­ca­tion, inde­pen­dent liv­ing, assist­ed liv­ing.
— Dis­cuss the oppor­tu­ni­ties and chal­lenges of build­ing inno­v­a­tive part­ner­ships between a non-prof­it orga­ni­za­tions and a for-prof­it com­pa­nies.
— Explore emerg­ing trends in research, pub­lic health, life­long learn­ing, and tech­nol­o­gy, to ensure that health and aging pro­fes­sion­als are well equipped for years to come.

When and where: Fri­day, Sep­tem­ber 11th, 2009, at the Oak­land Mar­riott City Cen­ter.

Reg­is­tra­tion fees for Sharp­Brains clients and read­ers are $150 (offi­cial fees are $180) . Fee is for the full day ses­sion and includes up to six hours of CEU cred­its plus book and mate­ri­als.

You can Reg­is­ter HERE, using Part­ner Orga­ni­za­tion Code: WCSB.

The Pro­gram
9:00 — 10:30 am Keynote- The Sharp­Brains Guide to Brain Fit­ness

This ses­sion will pro­vide an overview of the most recent research, guide­lines and resources to “Use It and Improve It”, sum­ma­riz­ing the main find­ings and top­ics from the book The Sharp­Brains Guide to Brain Fit­ness. It will debunk 10 brain fit­ness myths; dis­cuss how the brain works and the 4 pil­lars of brain main­te­nance; explain the dif­fer­ence between men­tal exer­cise and men­tal activ­i­ty and iden­ti­fy research-based ways to exer­cise our brains; and review what 21 brain fit­ness soft­ware pack­ages do and what they don’t do. Final­ly, the ses­sion will dis­cuss emerg­ing trends to ensure that health and aging pro­fes­sion­als are well equipped for years to come.

- Alvaro Fer­nan­dez, Sharp­Brains

11:00 to 12:00 noon Bring­ing Brain Fit­ness to the Com­mu­ni­ty Cen­ter

Sci­ence con­tin­ues to high­light the impor­tance of stay­ing active men­tal­ly as well as phys­i­cal­ly; peo­ple of all ages and sit­u­a­tions face the chal­lenge of learn­ing what brain exer­cise is, how it can help them, and how to incor­po­rate it into their busy lives. The Penin­su­la Jew­ish Com­mu­ni­ty Cen­ter (PJCC) has formed a unique part­ner­ship with vibrant­Brains, a pio­neer­ing gym for brain exer­cise, to explore new ways to bring brain fit­ness into the com­mu­ni­ty on top of its exist­ing fit­ness and edu­ca­tion­al activ­i­ties.

- Jane Post, Penin­su­la Jew­ish Com­mu­ni­ty Cen­ter; Lisa Schooner­man, vibrant­Brains

1:30 to 2:30 pm Lat­est Tech­nolo­gies and Brain Health: Val­ue and Lim­i­ta­tions

Four inno­v­a­tive prac­ti­tion­ers will share their first-hand expe­ri­ence imple­ment­ing com­put­er­ized cog­ni­tive train­ing pro­grams in dif­fer­ent set­tings: adult edu­ca­tion class­es, inde­pen­dent liv­ing, and assist­ed liv­ing. They will dis­cuss the Pros and Cons of tech­nol­o­gy pro­grams pro­vid­ed by Dakim, Posit Sci­ence and Cog­niFit, help­ing the audi­ence explore how tech­nol­o­gy can enhance exist­ing brain health and well­ness pro­grams and how this trend will affect their work in the future.

- James Arp, Bel­mont Vil­lage; Kari Olsen, Front Porch; Shel­lie Sul­li­van, Lake­view Vil­lage; Teri Barr, Oak­land Uni­fied School Dis­trict

2:30 to 3:15 pm Engag­ing the Com­mu­ni­ty to Inte­grate Brain Health Research into Life­long Learn­ing

OLLI @Berkeley has devel­oped a mem­ber­ship team to inves­ti­gate how to inte­grate neu­ro­science dis­cov­er­ies into their life­long learn­ing cur­ricu­lum and ongo­ing com­mu­ni­ty activ­i­ties. If old­er adults are told that, in addi­tion to exer­cise, nutri­tion, among oth­er things, men­tal stim­u­la­tion is required that is nov­el, chal­leng­ing and varied—how can life­long learn­ing cen­ters and adults them­selves judge what that is and how to inte­grate those under­stand­ings our activ­i­ties and lives?. Susan Hoff­man will share the method­ol­o­gy and insights of work­ing with the com­mu­ni­ty as well as with a wide range of experts and sci­en­tists, and dis­cuss what might be pos­si­ble in a vari­ety of insti­tu­tion­al set­tings such as yours.

- Susah Hoff­man, OLLI@Berkeley

3:30 to 4.30 pm San Fran­cis­co Alzheimer’s Edu­ca­tion & Pre­ven­tion Task­force: Get­ting Ready for the Future

The San Fran­cis­co Mayor’s office, in part­ner­ship with the Depart­ment of Aging & Adult Ser­vices recent­ly con­vened an expert pan­el and com­mit­tees to cre­ate a strate­gic plan for address­ing the needs of San Fran­cis­cans with mem­o­ry loss and demen­tia through the year 2020. Learn about the process, find­ings and rec­om­men­da­tions on how the city of San Fran­cis­co plans to address edu­ca­tion and pre­ven­tion of demen­tia now and in the future.

- Eliz­a­beth Edger­ly, Alzheimer’s Asso­ci­a­tion; Bill Haskells, Depart­ment of Aging & Adult Ser­vices

4:30 pm What We Have Learned, What is Next

What are some of the pri­or­i­ties and chal­lenges for the next 12 months for the field at large, and for every­one involved? This inter­ac­tive ses­sion will help us sum­ma­rize the key high­lights from the whole day, iden­ti­fy emerg­ing assump­tions, themes, and pri­or­i­ties, and dis­cuss col­lab­o­ra­tive next steps.

- Car­ole Ander­son, Amer­i­can Soci­ety on Aging; Alvaro Fer­nan­dez, Sharp­Brains

Speak­er Bios
Alvaro Fernandez SharpBrainsAlvaro Fer­nan­dez is co-founder and CEO of Sharp­Brains, a lead­ing mar­ket research firm that tracks the mar­ket and research for cog­ni­tive assess­ments, train­ing, and games. A mem­ber of the World Eco­nom­ic Forum’s Glob­al Agen­da Coun­cils, he has been quot­ed in The New York Times, The Wall Street Jour­nal, USA Today, and more, and recent­ly co-authored the book The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp. Alvaro received mas­ters’ degrees in edu­ca­tion and busi­ness from Stan­ford Uni­ver­si­ty, and teach­es at UC-Berke­ley Osh­er Life­long Learn­ing Insti­tute.Jane Post PJCCJane Post is the Asso­ciate Exec­u­tive Direc­tor at the Penin­su­la Jew­ish Com­mu­ni­ty Cen­ter. With a back­ground that start­ed in sum­mer youth camp­ing and tran­si­tioned into Com­mu­ni­ty Cen­ter group work, the Illi­nois native moved to the Bay Area in 1979 to begin her thriv­ing career with the Penin­su­la Jew­ish Com­mu­ni­ty Cen­ter (PJCC) in Fos­ter City. Serv­ing in posi­tions rang­ing from Youth Direc­tor to Senior Adult Direc­tor, Ms. Post has enjoyed over 30 suc­cess­ful years with the PJCC and today is the Center’s Asso­ciate Exec­u­tive Direc­tor. She holds a Master’s degree in Social Work from the Uni­ver­si­ty of South­ern Cal­i­for­nia.

Lisa Schoonerman vibrantBrainsLisa Schooner­man is a co-founder at vibrant­Brains. Lisa held a vari­ety of tech­ni­cal and edi­to­r­i­al posi­tions with the Thom­son Cor­po­ra­tion in the Legal Pub­lish­ing divi­sion (now Thom­son­Reuters), begin­ning in Rochester, NY and then com­ing to San Fran­cis­co to work for what was then Ban­croft Whit­ney. Lisa’s work for Thom­son includ­ed a 3-year assign­ment in the UK, where she was Edi­to­r­i­al Direc­tor of the group pro­vid­ing con­tent for West­law UK, the first inter­na­tion­al appli­ca­tion of the West­law data­base.

James Arp Belmont VillageJames Arp works as the West Region­al Direc­tor for Activ­i­ty and Mem­o­ry Pro­grams for Bel­mont Vil­lage, where he was involved in a pilot pro­gram using com­put­er­ized cog­ni­tive train­ing. James has also worked as an Admin­is­tra­tor for sev­er­al Inter­me­di­ate Care Facil­i­ties for the Devel­op­men­tal­ly Dis­abled and in Guardian­ship, and has a Bach­e­lor of Sci­ence Degree in Psy­chol­o­gy and Com­mu­ni­ca­tion Dis­or­ders.

Kari Olson Front PorchKari Olson, Chief Infor­ma­tion Offi­cer of Front Porch, leads all tech­nol­o­gy ini­tia­tives for Front Porch and its part­ners. Kari is also the Pres­i­dent of the Front Porch Cen­ter for Tech­nol­o­gy Inno­va­tion and Well­be­ing whose mis­sion is to explore inno­v­a­tive uses of tech­nol­o­gy to empow­er indi­vid­u­als to live well, espe­cial­ly in their lat­er years. Kari is active­ly involved in the Cen­ter for Aging Ser­vices Tech­nolo­gies where she serves as a com­mis­sion­er, steer­ing com­mit­tee mem­ber and task group chair for Boomer Tech­nol­o­gy Needs Research and co-chair of the Provider Needs Research Work­group. Kari speaks reg­u­lar­ly around the coun­try on tech­nol­o­gy for aging ser­vices. Kari holds a BA in eco­nom­ics from Uni­ver­si­ty of Cal­i­for­nia, Los Ange­les and has com­plet­ed grad­u­ate course work in edu­ca­tion at Cal­i­for­nia State Uni­ver­si­ty, Los Ange­les.

Teri Barr Oakland UnifiedTeri Barr admin­is­ters the brain fit­ness class­es for old­er adults at Oak­land Uni­fied School Dis­trict. She has a BFA from the Art Insti­tute of Chica­go and a MSPE from the Uni­ver­si­ty of Illi­nois. In Illi­nois, she designed and imple­ment­ed well­ness class­es in Com­mu­ni­ty Col­lege, Uni­ver­si­ty and Hos­pi­tal set­tings. Since mov­ing to Cal­i­for­nia, she has worked for OACE (Oak­land Adult and Career Edu­ca­tion) in the Old­er Adult Pro­gram. She start­ed research for brain health class­es in 2006 and began the pro­gram at OACE in 2007.

Shellie Sullivan Lakeview VillageShel­lie Sul­li­van is the Vol­un­teer Coor­di­na­tor at Lake­view Vil­lage, a faith-based, non­prof­it retire­ment com­mu­ni­ty in Lenexa for 800 seniors offer­ing active liv­ing and sup­port­ed options. Ms. Sul­li­van coor­di­nat­ed and sup­port­ed the cog­ni­tive train­ing por­tion of the Phys­i­cal & Cog­ni­tive Train­ing Study in which Lake­view par­tic­i­pat­ed under the super­vi­sion of Dr. Art Kramer, from the Uni­ver­si­ty of Illi­nois. She admin­is­tered all of the cog­ni­tive pre- and post-assess­ments to Lake­view Vil­lage res­i­dents and com­mu­ni­ty vol­un­teers and guid­ed par­tic­i­pants using cog­ni­tive train­ing soft­ware through­out the entire study. Ms. Sul­li­van is a grad­u­ate from The Ohio State Uni­ver­si­ty with a degree in Com­mu­ni­ca­tions.

Susan Hoffman OLLI@BerkeleySusan E. Hoff­man is the direc­tor of the Osh­er Life­long Learn­ing Insti­tute with­in the Vice Provost’s Office for Teach­ing and Learn­ing at UC Berke­ley. For the past fif­teen years she has worked at UC and CSU cam­pus­es launch­ing new inter­dis­ci­pli­nary and inter­na­tion­al pro­grams. Before then, she served as the Exec­u­tive Direc­tor of the Cal­i­for­nia Con­fed­er­a­tion of the Arts, rep­re­sent­ing Cal­i­for­nia artists, art edu­ca­tors and arts orga­ni­za­tions in Sacra­men­to and Wash­ing­ton for a decade. Her cre­ative work includes being a writer and film­mak­er. Her fac­ul­ty appoint­ments have been in cre­ative writ­ing, the­atre and polit­i­cal phi­los­o­phy.

Elizabeth Edgerly Alzheimer's AssociationEliz­a­beth Edger­ly, Ph.D., is the Chief Pro­gram Offi­cer for the Alzheimer’s Asso­ci­a­tion and nation­al spokesper­son for the Association’s Main­tain Your Brain pro­gram. She over­sees the many pro­grams of the Asso­ci­a­tion for patients, fam­i­lies and health care pro­fes­sion­als. In addi­tion, she staffs the Med­ical Sci­en­tif­ic Advi­so­ry Coun­cil of the Alzheimer’s Asso­ci­a­tion — North­ern Cal­i­for­nia. She received her Ph.D. in clin­i­cal psy­chol­o­gy at the State Uni­ver­si­ty of New York and spe­cial­ized in geropsy­chol­o­gy and neu­ropsy­chol­o­gy. Dr. Edger­ly joined the Alzheimer’s Asso­ci­a­tion after com­plet­ing a fel­low­ship in clin­i­cal geropsy­chol­o­gy at the Palo Alto VA Hos­pi­tal.

How to Reg­is­ter

Reg­is­tra­tion fees for Sharp­Brains clients and read­ers are $150 (offi­cial fees are $180) . Fee is for the full day ses­sion and includes up to six hours of CEU cred­its plus book and mate­ri­als.

You can Reg­is­ter HERE, using Part­ner Orga­ni­za­tion Code: WCSB. 

About the Amer­i­can Soci­ety on Aging

Found­ed in 1954, the Amer­i­can Soci­ety on Aging is an asso­ci­a­tion of diverse indi­vid­u­als bound by a com­mon goal: to sup­port the com­mit­ment and enhance the knowl­edge and skills of those who seek to improve the qual­i­ty of life of old­er adults and their fam­i­lies. The mem­ber­ship of ASA is a mul­ti­dis­ci­pli­nary array of pro­fes­sion­als who are con­cerned with the phys­i­cal, emo­tion­al, social, eco­nom­ic and spir­i­tu­al aspects of aging. They range from prac­ti­tion­ers, edu­ca­tors, admin­is­tra­tors, pol­i­cy­mak­ers, busi­ness peo­ple, researchers, stu­dents, and more. For more infor­ma­tion, vis­it http://www.asaging.org/

About Sharp­Brains

Sharp­Brains is a mar­ket research & pub­lish­ing firm devot­ed to help­ing orga­ni­za­tions, pro­fes­sion­als and con­sumers nav­i­gate the brain fit­ness and cog­ni­tive health field. The com­pa­ny was co-found­ed by exec­u­tive Alvaro Fer­nan­dez, mem­ber of the Glob­al Agen­da Coun­cils ini­tia­tive run by the World Eco­nom­ic Forum, and neu­ro­sci­en­tist Dr. Elkhonon Gold­berg, inter­na­tion­al­ly renowned for his clin­i­cal work, research, and writ­ing. Sharp­Brains recent­ly released the The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp (May 2009; $24.95). For more infor­ma­tion, vis­it www.sharpbrains.com/

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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