Maximize the Cognitive Value of Your Mental Workout

By Alvaro Fernandez | February 21, 2008 |

Phys­i­cal fit­ness. Cognitive/ brain fit­ness. Both require nov­el­ty, vari­ety and chal­lenge. Pro­fes­sor Schlo­mo Breznitz, a sci­en­tif­ic and busi­ness leader in the cog­ni­tive fit­ness field, explains why, elo­quent­ly, below. Per­haps “we want change” real­ly means “we need change”. Enjoy! ———————— Why are every­day life chal­lenges not suf­fi­cient to keep our brains fit? – By Prof. Shlomo…

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Brain Exercise for the Frontal lobes: the McKinsey Mind

By Alvaro Fernandez | May 1, 2007 |

My first full-time job was as a strate­gic con­sul­tant at McK­in­sey & Com­pa­ny. A very intense 2‑year learn­ing expe­ri­ence. Their Alum­ni News Ser­vice recent­ly inter­viewed me and pub­lished this great arti­cle on Sharp­Brains. The writer does a superb job of pro­vid­ing an overview of what we do, so I rec­om­mend you read it. I’d like…

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