Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Maximize the Cognitive Value of Your Mental Workout

Phys­i­cal fit­ness. Cognitive/ brain fit­ness. Both require nov­el­ty, vari­ety and chal­lenge. Pro­fes­sor Schlo­mo Breznitz, a sci­en­tif­ic and busi­ness leader in the cog­ni­tive fit­ness field, explains why, elo­quent­ly, below. Per­haps “we want change” real­ly means “we need change”. Enjoy!

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Why are every­day life chal­lenges not suf­fi­cient to keep our brains fit?

– By Prof. Shlo­mo Breznitz

Often, when describ­ing the ben­e­fits of Mind­Fit to brain health, I am asked by peo­ple in the audi­ence whether this soft­ware is real­ly need­ed. After all, so they argue, life pro­vides con­tin­ues cog­ni­tive chal­lenges, which should suf­fice for ensur­ing brain fit­ness. From the moment we wake up until we go to sleep our brains have to attend to com­plex stim­uli, plan many activ­i­ties, some of them quite com­plex, and car­ry us through what­ev­er the day offers. These tasks should pro­vide suf­fi­cient “brain exer­cise” with­out the need to engage in spe­cif­ic men­tal work­out.

This line of argu­ment sounds odd­ly famil­iar, since it is an exact dupli­ca­tion of claims made in the recent past against the need for phys­i­cal exer­cise. One jumps into the car and from the car and per­haps even climbs a few stairs before sit­ting in the chair, which should be enough to burn the calo­ries and keep fit.

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Brain Exercise for the Frontal lobes: the McKinsey Mind

My first full-time job was as a strate­gic con­sul­tant at McK­in­sey & Com­pa­ny. A very intense 2-year learn­ing expe­ri­ence.

Their Alum­ni News Ser­vice recent­ly inter­viewed me and pub­lished this great arti­cle on Sharp­Brains. The writer does a superb job of pro­vid­ing an overview of what we do, so I rec­om­mend you read it. I’d like to empha­size the fol­low­ing quotes for any­one look­ing for jobs these days, so that “brain exer­cise” is part of the equa­tion:

  • Alvaro has some very high praise for the men­tal gym­nas­tics that the McK­in­sey expe­ri­ence pro­vides.  Giv­en that the frontal lobes in our brain (behind the fore­head) only mature in our late 20s, he says, the jobs we take in our ear­ly and mid-20s are very impor­tant not only for our career prospects, but also for our brain devel­op­ment fit­ness. This is the stage in our life where, con­scious­ly or not, we can improve our deci­sion-mak­ing, ini­tia­tive and self-reg­u­la­tion abil­i­ties, all of which lit­er­al­ly affect the phys­i­cal growth of our frontal lobes in a sig­nif­i­cant way.”
  • Join­ing McK­in­sey as a BA is lit­er­al­ly like join­ing a brain gym, Alvaro says. “The demands of the McK­in­sey mod­el. Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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