Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Brain Training vs Facebook/ Social Media: 1 — 0


Does Reg­u­lar Brain Train­ing Keep Sele­na Gomez at the Peak of Her Career? (YCB):

Sele­na Gomez hit the head­lines this week when she revealed to ELLE Mag­a­zine that, despite being one of the world’s most influ­en­tial celebri­ties online with 142 mil­lion fol­low­ers on Insta­gram alone, she actu­al­ly has no social media or pho­to edit­ing apps on her smart­phone.

In fact, the only app she does have is Peak, a pop­u­lar brain-train­ing app.

The Peak app has already reached 40 mil­lion down­loads world­wide, and Sele­na Gomez is just part of a grow­ing trend of 20-some­things who are now using apps and games like this for fun, self-improve­ment and relax­ation, rather than just pas­sive­ly brows­ing online con­tent.”

News in Context:

French publisher Hachette Livre acquires majority stake in brain training app Peak

hachette-livreBrain-train­ing app Peak sells major­i­ty stake to French pub­lish­er Hachette (TechCrunch):

Some­thing of a sleep­er hit, the mak­ers of Peak — a sub­scrip­tion-based ser­vice specif­i­cal­ly designed to enter­tain a user while simul­ta­ne­ous­ly exer­cis­ing their cog­ni­tive skills — have sold a major­i­ty stake to French pub­lish­er Hachette Livre. Cre­at­ed by Read the rest of this entry »

Apple names brain training apps “Best of 2014” in 20+ countries

apple-best-of-2014Brain train­ing is going mobile, and glob­al. Not only did Apple name one brain train­ing app (Ele­vate) “Best App of the Year” in the US, across all cat­e­gories, but it hand­picked anoth­er brain train­ing app (Peak) as one of the top apps in 20+ coun­tries. In the UK:

Apple named video edi­tor Replay as its best iPhone app, ahead of self-improve­ment app Peak – Brain Train­ing.” Read the rest of this entry »

Gaiam and Reebok entering mental fitness market via InteraXon Muse partnerships


Inter­aX­on Teams Up with Reebok & Gaiam To Bring Brain Fit­ness to the Mass­es (mobilesyrup):

Many of us lead lives so hec­tic we hard­ly have time to hit the tread­mill nev­er mind take a deep breath and relax. How­ev­er, the boom­ing yoga indus­try (worth $27 bil­lion dol­lars at last count) proves that mind­ful­ness and med­i­ta­tion are an impor­tant part of a com­pre­hen­sive fit­ness regime. In an effort to Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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