“Something of a sleeper hit, the makers of Peak — a subscription-based service specifically designed to entertain a user while simultaneously exercising their cognitive skills — have sold a majority stake to French publisher Hachette Livre. Created by London-based app company Brainbow, Peak has been downloaded over 15 million times and was named Best App in 2014 by Apple, while Google Play chose it as the Best Self Improvement App in 2015 and 2016 (it also won a Europas award)…It’s understood that Peak is profitable in several of its major markets, which was clearly a draw. Revenues from digital games far outstrip the world of book publishing.
This is happening amid a dip and leveling off of ebooks for Hachette — so they definitely want to look like they are growing in digital. They are clearly very intrigued by Peak’s subscription business.”
To learn more:
- Can brain training work? Yes, if it meets these 5 conditions
- Solving the Brain Fitness Puzzle Is the Key to Self-Empowered Aging
- Presentation on “Lessons learned in bringing innovative brain fitness solutions to market,” featuring Peak’s CEO Itamar Lesuisse: