Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Maximize the Cognitive Value of Your Mental Workout

Phys­i­cal fit­ness. Cognitive/ brain fit­ness. Both require nov­el­ty, vari­ety and chal­lenge. Pro­fes­sor Schlo­mo Breznitz, a sci­en­tif­ic and busi­ness leader in the cog­ni­tive fit­ness field, explains why, elo­quent­ly, below. Per­haps “we want change” real­ly means “we need change”. Enjoy!

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Why are every­day life chal­lenges not suf­fi­cient to keep our brains fit?

– By Prof. Shlo­mo Breznitz

Often, when describ­ing the ben­e­fits of Mind­Fit to brain health, I am asked by peo­ple in the audi­ence whether this soft­ware is real­ly need­ed. After all, so they argue, life pro­vides con­tin­ues cog­ni­tive chal­lenges, which should suf­fice for ensur­ing brain fit­ness. From the moment we wake up until we go to sleep our brains have to attend to com­plex stim­uli, plan many activ­i­ties, some of them quite com­plex, and car­ry us through what­ev­er the day offers. These tasks should pro­vide suf­fi­cient “brain exer­cise” with­out the need to engage in spe­cif­ic men­tal work­out.

This line of argu­ment sounds odd­ly famil­iar, since it is an exact dupli­ca­tion of claims made in the recent past against the need for phys­i­cal exer­cise. One jumps into the car and from the car and per­haps even climbs a few stairs before sit­ting in the chair, which should be enough to burn the calo­ries and keep fit.

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Lifelong Learning and Brain Health Event in San Francisco on May 16

If you are in the Bay Area, we hope to see you at this event! Feel free to for­ward the invi­ta­tion below to any­one you know who may be inter­est­ed.


The grow­ing move­ment for improv­ing brain health has brought many inter­est­ed pro­fes­sion­als and inter­est­ed com­mu­ni­ty mem­bers to the table. Shar­ing our infor­ma­tion, activ­i­ties, and planned events to pro­mote brain health increas­es the pow­er of our reach.

Please join us on May 16, 2007 from noon to 1:30pm for a com­pli­men­ta­ry gath­er­ing co-spon­sored by:

Dr. Elkhonon Gold­berg, well-known neu­ro­sci­en­tist and author of The Wis­dom Para­dox: How Your Mind Can Grow Stronger as Your Brain Grows Old­er and Alvaro Fer­nan­dez, CEO and Co-Founder of Sharp­Brains and instruc­tor of the Exer­cis­ing Our Brains class, will pro­vide an overview of the sci­ence and trends behind the emerg­ing brain fit­ness field.

Please bring infor­ma­tion on your work and events to share with oth­ers inter­est­ed in brain health.

Where: SFSU OLLI (835 Mar­ket Street, 6th Floor, San Fran­cis­co, Room 675)
When: Wednes­day, May 16, 12–1:30 pm
What: A chance for net­work­ing with Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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