Tracking Health and Wellness Applications of Brain Science

retirement-communities

Brain Training Top 10 Future Trends

by

In an emerg­ing, dynam­ic, high growth mar­ket, like brain train­ing, it is dif­fi­cult to make pre­cise pro­jec­tions. But, we can observe a num­ber of trends that exec­u­tives, con­sumers, pub­lic pol­i­cy mak­ers, and the media should watch close­ly in the com­ing years, as brain fit­ness and train­ing becomes main­stream, new tools appear, and an ecosys­tem grows around it.

1. We pre­dict an increased empha­sis on brain main­te­nance in loca­tions rang­ing from retire­ment com­mu­ni­ties to gyms. As a com­put­er-savvy baby boomer pop­u­la­tion looks for ways to stay men­tal­ly fit, brain fit­ness, or brain train­ing, is becom­ing part of their vocab­u­lary and concern.

2. Phys­i­cal and men­tal exer­cise will be bet­ter inte­grat­ed. Phys­i­cal exer­cise has been shown to increase the rate of neu­ro­ge­n­e­sis, where­as men­tal exer­cise helps ensure the sur­vival of any new­ly cre­at­ed neu­rons. Today both activ­i­ties usu­al­ly take place in very dif­fer­ent set­tings: the for­mer, in health clubs, the lat­er, in uni­ver­si­ties. We pre­dict that the bor­ders between them will become more dif­fuse. Expect new pro­grams such as brain fit­ness pod­casts that allow us to train work­ing mem­o­ry as we jog or exer­cise bikes with built-in brain games.

3. Watch for a [Read more…] about Brain Train­ing Top 10 Future Trends

Brain Health Business Grows With Research and Demand

by

I wrote this arti­cle for the March/ April edi­tion of the pub­li­ca­tion Aging Today, pub­lished by the Amer­i­can Soci­ety on Aging, and received per­mis­sion to repro­duce it here.

—————-

In recent years, most pro­fes­sion­als in aging have become aware of the grow­ing sci­en­tif­ic evi­dence show­ing that human brains retain the abil­i­ty to gen­er­ate neu­rons and change over a life­time, dis­cov­er­ies that have bro­ken the sci­en­tif­ic par­a­digm preva­lent dur­ing the 20th cen­tu­ry. Fur­ther­more, neu­roimag­ing and cog­ni­tive train­ing stud­ies are show­ing how well-direct­ed exer­cise presents peo­ple major oppor­tu­ni­ties for healthy brain aging.

How can peo­ple use emerg­ing tech­nolo­gies to keep their brains healthy and pro­duc­tive as long as pos­si­ble? An emerg­ing mar­ket for brain health– $225 mil­lion mar­ket in 2007, in the Unit­ed States alone, of which con­sumers account for $80 million–is try­ing to address that ques­tion in a way that com­ple­ments oth­er impor­tant more tra­di­tion­al pil­lars (and mul­ti-bil­lion indus­tries) of brain health, such as phys­i­cal exer­cise, bal­anced diet, stress man­age­ment (stress has been shown to actu­al­ly kill neu­rons and reduce the rate of cre­ation of new ones) and over­all men­tal stim­u­la­tion and life­long learning.

2007 AN ACTIVE YEAR

A series of impor­tant events took place in 2007, a sem­i­nal year for the brain health field, begin­ning in Jan­u­ary when many main­stream media pub­li­ca­tions, such as Time Mag­a­zine and CBS News, start­ed to pub­lish major sto­ries on neu­ro­plas­tic­i­ty and brain exer­cise. This media cov­er­age fol­lowed the pub­li­ca­tion of the long-await­ed results from nation­al clin­i­cal tri­als show­ing that sig­nif­i­cant per­cent­ages of the par­tic­i­pants age 65 and old­er who trained for five weeks improved their mem­o­ry, rea­son­ing and infor­ma­tion-pro­cess­ing speed. Find­ings from the Advanced Cog­ni­tive Train­ing for Inde­pen­dent and Vital Elder­ly (ACTIVE) Study appeared in the Jour­nal of the Amer­i­can Med­ical Asso­ci­a­tion (Dec. 20, 2006) and revealed that even after five years, par­tic­i­pants in the ACTIVE com­put­er-based pro­gram showed less of a decline in infor­ma­tion-pro­cess­ing skills than those in a con­trol group that received no cog­ni­tive training.

[Read more…] about Brain Health Busi­ness Grows With Research and Demand

Brain Training Games: Context, Trends, Questions

by

A spate of recent news cov­er­age on brain fit­ness and “brain train­ing” reflects a grow­ing inter­est in nat­ur­al, non-drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very time­ly, giv­en the aging pop­u­la­tion, increas­ing Alzheimer’s rates, and soar­ing health care costs that place more empha­sis than ever on pre­ven­tion and chang­ing lifestyle.

This past Tues­day, the MIT Club of North­ern Cal­i­for­nia, the Amer­i­can Soci­ety on Aging, and Smart­Sil­vers spon­sored an event on The Emerg­ing Brain Fit­ness Soft­ware Mar­ket: Build­ing Bet­ter Brains to explore the real­i­ties and myths of this grow­ing field. The pan­el was mod­er­at­ed by Zack Lynch, Exec­u­tive Direc­tor of the Neu­rotech­nol­o­gy Indus­try Orga­ni­za­tion, and com­posed of a ven­ture cap­i­tal­ist and 3 CEOs of pro­gram devel­op­ers in the field. Before the pan­el, I had the chance to present an overview of the state of the Brain Fit­ness Soft­ware Mar­ket based on our upcom­ing report to be released on March 4th.

Why are we talk­ing about this field at all? Well, for one, an increas­ing num­ber of com­pa­nies are achiev­ing sig­nif­i­cant com­mer­cial suc­cess in pack­ag­ing “brain exer­cise”. An exam­ple is the line of Nin­ten­do games, such as Brain Age and Brain Train­ing, that have shipped over 15 mil­lion units world­wide despite lim­it­ed sci­en­tif­ic sup­port, since 2005. What is less vis­i­ble is that a num­ber of com­pa­nies and sci­en­tists are [Read more…] about Brain Train­ing Games: Con­text, Trends, Questions

Brain teaser game to stimulate your temporal lobes

by

Do you know where words are stored in your brain?

In your tem­po­ral lobe!

As you know, the brain has two sides (two hemi­spheres) con­nect­ed by the cor­pus cal­lo­sum. So you have one tem­po­ral lobe on each side of the brain.

If you are right-hand­ed, your lan­guage is stored most­ly in your left tem­po­ral lobe. If you are left-hand­ed, you are not so lat­er­al­ized and your lan­guage is stored a bit on both sides of your brain in the tem­po­ral lobes.

Words in the brain are not stored ran­dom­ly. They seemed to be quite orga­nized. Research has shown that words that are often heard togeth­er (such as salt and pep­per) or words that share some mean­ing (such as nurse and doc­tor) are con­nect­ed or asso­ci­at­ed in the brain. Once you hear one, the oth­er is activated.

Here is a men­tal exer­cise whose aim is to stim­u­late the con­nec­tions or asso­ci­a­tions between words in your tem­po­ral lobe.

In the left col­umn you have a [Read more…] about Brain teas­er game to stim­u­late your tem­po­ral lobes

Looking inside the Brain: is my Brain Fit?

by

MRI scanner neuroimaging

Today we have the plea­sure to have Dr. Pas­cale Mich­e­lon, one of our new Expert Con­trib­u­tors, write her first arti­cle here. Enjoy, and please com­ment so we hear your thoughts and engage in a nice conversation.

(Btw, if you notice some sim­i­lar­i­ty between the col­ors in the fMRI scan below and the look & feel of this site…well, the rea­son is that those orange-grey fMRI col­ors were our inspi­ra­tion! the orange col­or denotes the most brain activation).

- Alvaro

————————————–

You have prob­a­bly heard about CAT and MRI scans (pro­duced thanks to machines like the one to the top right). So you know that these are tech­niques that doc­tors and sci­en­tists use to look inside the brain.

You have prob­a­bly also heard about brain fit­ness and how impor­tant it is to keep a healthy brain to be pro­tect­ed against age-relat­ed and dis­ease-relat­ed brain damages.

The ques­tion we ask here is the fol­low­ing: Can we use brain scans to eval­u­ate how fit the brain is? Before we try to answer this ques­tion let’s start with the basics and try to under­stand how brain scans work.

Brain imag­ing, also called neu­roimag­ing, allows one to [Read more…] about Look­ing inside the Brain: is my Brain Fit?

Baby Boomers, Healthy Aging and Job Performance

by

There has been an inter­est­ing dis­cus­sion about the issues relat­ed to the aging of the legal pro­fes­sion. Stephanie intro­duced us to the arti­cle “the Gray­ing Bar: let’s not for­get the ethics” by David Giacalone.

In short: sta­tis­tics about the increas­ing ratio of lawyers over 70 in active prac­tice, on the one hand, and the gen­er­al inci­dence of Alzheimer’s and oth­er demen­tias, on the oth­er, lead David to point out an increas­ing like­li­hood that some lawyers may be prac­tic­ing in less than ide­al con­di­tions for their clients, beyond a rea­son­able “brain age”. The ques­tion then becomes: who and how can solve this prob­lem, which is only going to grow giv­en demo­graph­ic trends?.

We are not legal experts, but would like to inform the debate by offer­ing 10 con­sid­er­a­tions on healthy aging and job per­for­mance from a neu­ropsy­cho­log­i­cal point of view, that apply to all occupations:

1- We should talk more about change than about decline, as Sharon Beg­ley wrote recent­ly in her great arti­cle on The Upside of Aging — WSJ.com (sub­scrip­tion required).

We dis­cussed some of these effects with Dr. Elkhonon Gold­berg, who wrote his great book The Wis­dom Para­dox pre­cise­ly on this point, at The Exec­u­tive Brain and How our Minds Can Grow Stronger.

2- Some skills improve as we age: In our “Exer­cis­ing Our Brains” Class­es, we typ­i­cal­ly explain how some areas typ­i­cal­ly improve as we age, such as self-reg­u­la­tion, emo­tion­al func­tion­ing and Wis­dom (which means mov­ing from Prob­lem solv­ing to Pat­tern recog­ni­tion). As a lawyer accu­mu­lates more cas­es under his/ her belt, he or she devel­ops an auto­mat­ic “intu­ition” for solu­tions and strate­gies. As long as the envi­ron­ment does­n’t change too rapid­ly, this grow­ing wis­dom is very valuable.

3- …where­as, yes, oth­ers typ­i­cal­ly decline: [Read more…] about Baby Boomers, Healthy Aging and Job Performance