Have you ever wondered how we can maintain SharpBrains website, blog and newsletter without selling any product and with only limited advertising? People often ask us that question, especially once we explain that we don’t sell products (selling products would present a conflict of interest given our mission to “provide individuals, companies and institutions with high-quality, research-based, information and guidance to navigate the growing cognitive and brain fitness market”.)
The answer is, we offer proprietary market research and advisory services to organizations such as these. They want to fully understand emerging Brain Fitness and Cognitive Health trends, opportunities and challenges, in order to make better-informed decisions. Examples:
- leading healthcare providers evaluating cognitive assessment and training options.
— universities and research centers trying to bridge brain research and practice.
— developers of technologies that help assess and/ or train cognitive functions who want a better view of market size, trends and the competitive landscape.
— consulting and training companies interested in understanding market trends to scope their own potential offerings.
— venture capital firms looking for investment ideas and due diligence on existing/ potential deals.
We chose to focus our efforts on providing quality market research and advisory services given the growing confusion in the marketplace and the need for an independent and qualified source of information, market data and best practices. The brain fitness software field (defined as software applications that help assess or train cognitive functions) is projected to exceed $2B by 2015, fueled by an increasing amount of applied research on neuroplasticity and cognition; a rapidly evolving marketplace of products making cognitive claims; and growing consumer and institutional demand. Large and small organizations are already taking the first steps to leverage those technologies.
We are now launching a new Premium Research Sponsors program to partner with pioneering organizations who want to collaborate with us to shape the future of [Read more…] about Announcing the Premium Research Sponsors program