Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


New Report Finds A Brain Health Revolution in the Making, Driven by Digital Technology and Neuroplasticity Research

2010MarketReportIn spite of the recent economic downturn, revenues for digital technologies to assess, enhance and treat cognition, or digital brain health and fitness tools, grew 35% in 2009. “The convergence of demographic and policy trends with cognitive neuroscience discoveries and technological innovation is giving birth to a nascent marketplace that can fundamentally transform what brain health is, how it is measured, and how it is done,” says Alvaro Fernandez, member of the World Economic Forum’s Council on the Aging Society and Editor-in-Chief of the report. “This groundbreaking report can help pioneers shape the emerging toolkit to benefit an aging society that increasingly seeks new ways to enhance cognitive functionality and mental wellness across the lifespan.”

“As the brain is thrust into the center of the healthcare ecosystem, innovative cognitive health and brain fitness applications will play an increasingly important role in defining neurocentric health,” adds Jake Dunagan, Research Director at the Institute For The Future.

Report: Transforming Brain Health with Digital Tools to Assess, Enhance and Treat Cognition across the Lifespan: The State of the Brain Fitness Market 2010.

A majority among the 1,900+ decision-makers and early-adopters surveyed said they trusted the effectiveness of non-invasive options above invasive options to enhance critical brain functionality. Professional and intellectual challenges were rated very effective by 61% of respondents, aerobic exercise and reading books by 42%, meditation by 38%, computerized brain training by 26%, taking prescription drugs by 13%, taking supplements by 12%, and self-medicating with drugs by 1%.

These are among the key findings of a 207-page market report released today by SharpBrains and prepared in collaboration with 24 leading scientists and 10 innovative organizations — the most comprehensive such research study done to analyze emerging research, technologies and marketplace.

“We must do for brain health in the 21st century what we largely accomplished in cardiovascular health in the past century. It’s time to take scientific insights out of the lab and to identify practical applications, making the maintenance of good brain fitness a public health priority,” indicates William Reichman, MD, President and CEO of Baycrest.

Other Report Highlights are: Read the rest of this entry »

What impressed the Judging Panel re. Innovation Awards Winners and Finalists

Let me now share what the Judging PanelAlvaroFer_finalfile_180310 and the SharpBrains team found most impressive from each Winner and Finalist of the 2010 Brain Fitness Innovation Awards, accompanied by some additional information on each of these 10 noteworthy initiatives and case studies.

Grand Prize Winner

USA HockeyUSA Hockey, Inc., is the National Governing Body of the sport of ice hockey in the United States. With a membership of nearly 600,000 players, coaches, officials and volunteers that span all 50 states, USA Hockey seeks to promote the growth of hockey and provide the best possible experience for all participants by encouraging, developing, advancing and administering the sport.

Project Scope: The National Team Development Program (NTDP), a USA Hockey body, is a full-time development program aimed at preparing under-18 student-athletes for participation on US National Teams. Its efforts focus both on high-caliber participation on the ice and individual skill development. The program is composed of two squads: the US National Under-18 and Under-17 Teams.

During the past hockey season, the NTDP implemented a cognitive training system designed to help hockey players develop perception and decision-making skills called The Hockey IntelliGym. Designed to enhance ‘Hockey Sense’—or the way players gather information from their surroundings, make and execute decisions—The Hockey IntelliGym training system utilizes a software-based training environment with customized algorithms that adjust training programs to individual players according to ability and progress. Players engaged in a twice-a-week cognitive training regimen that became an integral part of their overall training program during which time cognitive scientists monitored players’ performance and provided coaching staff with analyses and progress reports. Among statistical figures measured, the most notable was the win ratio of teams involved, as IntelliGym trained team won more games.

The IntelliGym program took more than two years and $2 million to put together with the collaboration of Applied Cognitive Engineering (ACE) and was enabled by a grant from the BIRD Foundation who scientifically reviewed the plan and financially supported it.

Project Leader: Scott Monaghan, Director of Operations, USA Hockey National Team Development Program

Selected comments by Judging Panel: Excellent team approach between specialist, coach and player. Great concept and need, and insights/model could apply very broadly to skill development. The adaptation of cognitive training to this particular sports domain is clever and can be generalized to a wide range of other activities. I was impressed with the USA Hockey National Team Development Program and their Hockey Intelligym. To develop/adapt such a program and clearly demonstrate it’s impact on real-life performance, is fantastic. There is also a great opportunity to expand this to even more athletes and sports and to everyday life.

Silver Prize Winners

AllstateAllstate (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Allstate is reinventing protection and retirement to help individuals in approximately 17 million households protect what they have today and better prepare for tomorrow.

Project Scope: Allstate embarked on a journey with Posit Science Corporation to evaluate the interest in and effectiveness of Posit Science’s software—leveraging technology shown in National Institutes of Health funded studies to improve visual processing skills important for safe driving—to test a software program (Insight) in Pennsylvania. Selected drivers, 50 years and older, were invited to help validate the impact cognitive training has on driving safety.

The project was a “proof of concept” for what may turn out to be a significant effort by Allstate to prevent injuries and save lives, enable older people to maintain their independence longer and provide peace of mind to adult children faced with difficult decisions as parents age. The most important reduction was in insured losses and resulting injuries, trauma and disruption to the lives of those involved in auto collisions. After observing the accident behavior of those who completed the Posit program, relative to a well selected control group, Allstate saw a measurable decline that was statistically valid.

Project Leader: Tom Warden, Assistant Vice President, Allstate Research and Planning Center

Selected comments by Judging Panel: The potential impact of this program is second to none. I was impressed with Allstate’s project and their results that showed that the Posit Science software positively impacted the accident records of those completing the program. Allstate should be commended for trying something new and different and for creating such an initiative. Pretty soon I can imagine brain fitness discounts alongside safe driver and other discounts.

images (1)Nationwide, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by A.M. Best. The company provides a full range of personalized insurance and financial services, including including auto and life insurance, pensions, health and productivity services, and more.

Project Scope: Nationwide Mutual Insurance worked with benefits provider OptumHealth and their partner Brain Resource to add a Web based brain training tool (MyBrainSolutions) to help employees enhance positivity, emotional resilience and deal with others more effectively — all key elements to productivity. More than 500 employees enrolled in the company’s ‘Healthy Holiday Challenge’ during the first week. The results of the new resource led to more positive behavior changes and greater productivity among the workforce.

As part of the MyBrainSolutions launch, associates were asked to register, take a baseline brain assessment, accumulate a target number of points during a 30-day period and then take a second brain assessment. The company found that aspects of positivity, emotional resilience and social skills improved in the short 6-week initiative and saw small changes in productivity were noticeable as well. 87% of those participating in the program indicated they were planning to take additional steps to improve health after participating while 33.5% wouldn’t have accessed other resources to address health and wellbeing if it weren’t for the initiative.

Project Leader: Kathleen Herath, AVP Health & Productivity

Selected comments by Judging Panel: Harvard Business Review estimated a couple years ago that $150B is lost annually as a result of lost employee productivity. Given all of the life events and transitions that individuals experience each year that can distract, this provides a feasible and attractive lever for employees to take advantage of. Employers of the future that can implement innovative models such as these to adapt to the changing needs of employees, enhance employee productivity, and help to redefine what work means by infusing the professional with the personal will win, and have as a reward loyal employees, a happy culture, and an overall higher performing workforce. The positive self-report measures were impressive as well as the improvements in such a short period of time. Seems to have potential for replicability with scalable, low-cost programs. In principle this approach could have large societal benefits. Implementing cognitive training in a work place is novel and taps into the desire to optimize professional functioning as well as stave off decline.  The emotional and self-regulation training is extremely important in the workplace setting.

Rest of Top 10 Finalists

(Note: out of the 40 organizations that submitted entries to the inaugural 2010 Brain Fitness Innovation Awards, 10 became Top 10 Finalists. Here we want to recognize the organizations which, while not winning the overall contest, did impress the judging panel with the quality of their ongoing initiatives. They are ordered by the approximate age of their end user population, from younger to older:

Most Innovative Special Ed School

Arrowsmith SchoolArrowsmith School offers a comprehensive suite of cognitive programs for students with learning disabilities, targeting 19 areas of the brain most commonly involved in learning. The Arrowsmith Program, which originated in Toronto, is now offered in schools in Canada and the US.

Project Scope: Help remediate Learning Disabilities by developing and implementing a proprietary suite of neuroplasticity-based exercises in 3 formats: computer-based, auditory, pen and paper.

  • Project Leader: Barbara Arrowsmith, Director
  • Selected Comments by Judging Panel:  How easy would it be to say “they’s not smart enough” or “they’re making excuses”, instead of “they have a cognitive shortcoming that can be addressed.” The target audience of 5-10% of school children with learning disabilities can now have a fighting chance if models like these can be scaled through policy and/or replication. This gets my vote as the model creates almost immeasurable lifetime impact for those fortunate enough to be reap all the cognitive benefits of the program. Arrowsmith efforts since 1979 puts them in a class of their own as pioneers. Arrowsmith also has a process learning from and refining its initiatives. Program can be built further on very solid foundations.

Most Innovative Behavioral Health Provider

UBHCUniversity Behavioral HealthCare (UBHC) was established in 1971 as a division of the University of Medicine and Dentistry of New Jersey (UMDNJ) and is one of the largest providers of behavioral healthcare services in the country.

Project Scope: Remediate cognitive impairments associated with severe mental illness by developing and implementing an innovative curriculum and proprietary manual for cognitive rehab support groups, combining best of Cognitive Behavioral Therapy, cognitive training, and social skills training.

  • Project Leader: Steven M. Silverstein, Ph.D., Director, Division of Schizophrenia Research & Director of Research
  • Selected Comments by Judging Panel: Noteworthy person-centered approach, focused on how to impact quality of life with self-empowerment tools and social support.

Most Innovative Foundation

aaaftslogoThe AAA Foundation for Traffic Safetyhas a mission to identify problems, foster research that seeks solutions, and disseminate information and educational materials that promote good safety practices.

Project Scope: Improve driving safety among older adults by  promoting and testing visual processing training program InSight by Posit Science.

  • Project Leader: Peter Kissinger, President and CEO
  • Selected Comments by Judging Panel: Very high quality program Innovative. Eminently scalable. Benefits users, AAA, and community at large – very good synergy.This approach grounds cognitive training in an activity that for many is critical to independence. The tie to insurance will motivate the training which may increase road safety and have broader benefits for cognitive health.

Most Innovative Hospital

Saint Lukes Brain and Stroke Institute LogoSaint Luke’s Brain and Stroke Institute, part of Saint Luke’s Health System in Kansas and Missouri, covers the entire spectrum of care including acute intervention, prevention of complications, secondary prevention and neurorehabilitation.

Project Scope: Help extend healthy independent living and address cognitive impairments by making accessible a Brain Fitness Center that combines education, assessments, lifestyle advice and targeted neurocognitive and mindfulness-based training.

  • Project Leader: John Corbaley, M.S., M.A., CCC/Sp., Director, Brain Fitness Center, Saint Luke’s Hospital of Kansas City
  • Selected Comments by Judging Panel: Saint Luke’s program was impressive in a number of ways. I liked that they worked with multiple disciplines to create a holistic program focused on improved brain health through cognitive training, nutrition and exercise as well as other activities. It is no surprise that they have a wait list of users eager to join their program.

Most Innovative Adult Education

OUSD Logo Color JPEG
Oakland Unified School District has a mission to ensure that all students graduate as caring, competent, and critical thinkers, as well as fully-informed, engaged, and contributing citizens, prepared to succeed in college and career. Adult and Career Education services empower adults through through education and training.

Project Scope: Extend healthy independent living (for new pilot: improve academic success among at-risk students) by offering a Brain Fitness Class that combines curriculum, discussions and computerized cognitive training (by Posit Science, for older adults; by Lumos Labs, for new pilot with young adults).

  • Project Leader: Teri Barr, Brain Health Program Coordinator
  • Selected Comments by Judging Panel: Strong approach to overcome some of the age boundaries among targeted populations. What I love the most about this wonderful success story is how this program has been able to appeal to individuals across socio-economic, demographic, and educational backgrounds, and in the process deliver both real and perceived value. One way I think it has done this is through presenting a multi-faceted value proposition (i.e., build cognitive health + build community + have fun in the process) in a single setting. Lessons learned were also very well articulated, and the approach of combining high-tech with high-touch I thought was ingenious and realistic given the context.

Most Innovative Mental Health Association

1-12754The Mental Health Association of Rockland County, in New York State, is a non-profit organization with a mission to prevent mental illness and foster mental wellness through community outreach, direct service and advocacy for legislation and programs.

Project Scope: Extend healthy independent living by offering a cognitive health series of live events to engage the community with a stigma-free, proactive brain fitness message, supported by professional training, socialization platforms and cognitive training (by CogniFit).

  • Project Leader: Karen Oates, Director
  • Selected Comments by Judging Panel: So great to see a Mental Health Association promoting this important project and allying with so many groups and organizations, including CogniFit, in doing so. Great that they have been able to overcome the stigma so often associated with aging and mental fitness through the project. With the manual and pamphlet, there are excellent replication possibilities.

Most Innovative Health Plan

logoSCAN Health Plan has been focusing for more than 30 years on the unique needs of people with Medicare and is now the country’s fourth largest not-for-profit Medicare Advantage plan. The company currently has nearly 120,000 members in California and Arizona.

Project Scope: Extend healthy independent living by developing the concept of a “SCAN Van” to deliver health screenings & education combined with physical and cognitive exercise (Wii gaming; touch screen-based cognitive training by HappyNeuron) in places where seniors gather.

  • Project Leader: Lena Perelman, Director of Community Outreach
  • Selected Comments by Judging Panel: A clever plan for the delivery of cognitive exercises. SCAN’s is innovative not only because its mobile but because it presents a more holistic approach to brain health with its “multi-pronged” program.

Here you can learn more about the 2010 Brain Fitness Innovation Awards.

Agenda: ASA Brain Health Day, Powered by SharpBrains

The American Society on Aging and SharpBrains have partnered to co-produce a American Society on Agingprofessional development day for professionals in the field of aging. The day is themed “New Tools, New Partnerships”, and will take place on Friday, September 11th, 2009, during ASA’s West Coast Conference on Aging, in the Oakland Marriot City Center, Oakland, CA.

“Given aging population trends, it is clear that we need more and better trained aging professionals, and that brain health needs to be a major component in that training. We are pleased to partner with SharpBrains to offer the latest thinking, best practices, and resources, to our members,” said Carole Anderson, Vice President of Education.

“The growing interest in brain health and fitness among consumers and professionals alike needs to be accompanied by high-quality educational initiatives to help separate reality from hope from hype. We are honored to partner with the American Society on Aging in this important endeavor,” said Alvaro Fernandez, CEO & co-founder of SharpBrains and co-author of The SharpBrains Guide to Brain Fitness.

Description and How to Register
Since 2006, healthy aging pioneers have been actively evaluating and implementing an expanding menu of stimulating brain health programs. The American Society on Aging and SharpBrains have partnered to introduce aging professionals to the best practices in a variety of community-based and residential settings, discuss emerging trends that will affect your work in years to come, and offer you resources to understand and navigate through the growing array of options.

Participants will receive a complimentary and signed copy of the book The SharpBrains Guide to Brain Fitness (May 2009, $24.95).

Learning objectives are:

– Understand the complementary value the four main lifestyle pillars for lifelong brain health and why “mental exercise”, beyond simple “mental activity”, is one of them.
– Identify the best mix of brain health practices and technologies by discussing real world case studies in a variety of settings: adult education, independent living, assisted living.
– Discuss the opportunities and challenges of building innovative partnerships between a non-profit organizations and a for-profit companies.
– Explore emerging trends in research, public health, lifelong learning, and technology, to ensure that health and aging professionals are well equipped for years to come.

When and where: Friday, September 11th, 2009, at the Oakland Marriott City Center.

Registration fees for SharpBrains clients and readers are $150 (official fees are $180) . Fee is for the full day session and includes up to six hours of CEU credits plus book and materials.

You can Register HERE, using Partner Organization Code: WCSB.

The Program
9:00 – 10:30 am Keynote- The SharpBrains Guide to Brain Fitness

This session will provide an overview of the most recent research, guidelines and resources to “Use It and Improve It”, summarizing the main findings and topics from the book The SharpBrains Guide to Brain Fitness. It will debunk 10 brain fitness myths; discuss how the brain works and the 4 pillars of brain maintenance; explain the difference between mental exercise and mental activity and identify research-based ways to exercise our brains; and review what 21 brain fitness software packages do and what they don’t do. Finally, the session will discuss emerging trends to ensure that health and aging professionals are well equipped for years to come.

– Alvaro Fernandez, SharpBrains

11:00 to 12:00 noon Bringing Brain Fitness to the Community Center

Science continues to highlight the importance of staying active mentally as well as physically; people of all ages and situations face the challenge of learning what brain exercise is, how it can help them, and how to incorporate it into their busy lives. The Peninsula Jewish Community Center (PJCC) has formed a unique partnership with vibrantBrains, a pioneering gym for brain exercise, to explore new ways to bring brain fitness into the community on top of its existing fitness and educational activities.

– Jane Post, Peninsula Jewish Community Center; Lisa Schoonerman, vibrantBrains

1:30 to 2:30 pm Latest Technologies and Brain Health: Value and Limitations

Four innovative practitioners will share their first-hand experience implementing computerized cognitive training programs in different settings: adult education classes, independent living, and assisted living. They will discuss the Pros and Cons of technology programs provided by Dakim, Posit Science and CogniFit, helping the audience explore how technology can enhance existing brain health and wellness programs and how this trend will affect their work in the future.

– James Arp, Belmont Village; Kari Olsen, Front Porch; Shellie Sullivan, Lakeview Village; Teri Barr, Oakland Unified School District

2:30 to 3:15 pm Engaging the Community to Integrate Brain Health Research into Lifelong Learning

OLLI @Berkeley has developed a membership team to investigate how to integrate neuroscience discoveries into their lifelong learning curriculum and ongoing community activities. If older adults are told that, in addition to exercise, nutrition, among other things, mental stimulation is required that is novel, challenging and varied—how can lifelong learning centers and adults themselves judge what that is and how to integrate those understandings our activities and lives?. Susan Hoffman will share the methodology and insights of working with the community as well as with a wide range of experts and scientists, and discuss what might be possible in a variety of institutional settings such as yours.

– Susah Hoffman, OLLI@Berkeley

3:30 to 4.30 pm San Francisco Alzheimer’s Education & Prevention Taskforce: Getting Ready for the Future

The San Francisco Mayor’s office, in partnership with the Department of Aging & Adult Services recently convened an expert panel and committees to create a strategic plan for addressing the needs of San Franciscans with memory loss and dementia through the year 2020. Learn about the process, findings and recommendations on how the city of San Francisco plans to address education and prevention of dementia now and in the future.

– Elizabeth Edgerly, Alzheimer’s Association; Bill Haskells, Department of Aging & Adult Services

4:30 pm What We Have Learned, What is Next

What are some of the priorities and challenges for the next 12 months for the field at large, and for everyone involved? This interactive session will help us summarize the key highlights from the whole day, identify emerging assumptions, themes, and priorities, and discuss collaborative next steps.

– Carole Anderson, American Society on Aging; Alvaro Fernandez, SharpBrains

Speaker Bios
Alvaro Fernandez SharpBrainsAlvaro Fernandez is co-founder and CEO of SharpBrains, a leading market research firm that tracks the market and research for cognitive assessments, training, and games. A member of the World Economic Forum’s Global Agenda Councils, he has been quoted in The New York Times, The Wall Street Journal, USA Today, and more, and recently co-authored the book The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp. Alvaro received masters’ degrees in education and business from Stanford University, and teaches at UC-Berkeley Osher Lifelong Learning Institute.Jane Post PJCCJane Post is the Associate Executive Director at the Peninsula Jewish Community Center. With a background that started in summer youth camping and transitioned into Community Center group work, the Illinois native moved to the Bay Area in 1979 to begin her thriving career with the Peninsula Jewish Community Center (PJCC) in Foster City. Serving in positions ranging from Youth Director to Senior Adult Director, Ms. Post has enjoyed over 30 successful years with the PJCC and today is the Center’s Associate Executive Director. She holds a Master’s degree in Social Work from the University of Southern California.

Lisa Schoonerman vibrantBrainsLisa Schoonerman is a co-founder at vibrantBrains. Lisa held a variety of technical and editorial positions with the Thomson Corporation in the Legal Publishing division (now ThomsonReuters), beginning in Rochester, NY and then coming to San Francisco to work for what was then Bancroft Whitney. Lisa’s work for Thomson included a 3-year assignment in the UK, where she was Editorial Director of the group providing content for Westlaw UK, the first international application of the Westlaw database.

James Arp Belmont VillageJames Arp works as the West Regional Director for Activity and Memory Programs for Belmont Village, where he was involved in a pilot program using computerized cognitive training. James has also worked as an Administrator for several Intermediate Care Facilities for the Developmentally Disabled and in Guardianship, and has a Bachelor of Science Degree in Psychology and Communication Disorders.

Kari Olson Front PorchKari Olson, Chief Information Officer of Front Porch, leads all technology initiatives for Front Porch and its partners. Kari is also the President of the Front Porch Center for Technology Innovation and Wellbeing whose mission is to explore innovative uses of technology to empower individuals to live well, especially in their later years. Kari is actively involved in the Center for Aging Services Technologies where she serves as a commissioner, steering committee member and task group chair for Boomer Technology Needs Research and co-chair of the Provider Needs Research Workgroup. Kari speaks regularly around the country on technology for aging services. Kari holds a BA in economics from University of California, Los Angeles and has completed graduate course work in education at California State University, Los Angeles.

Teri Barr Oakland UnifiedTeri Barr administers the brain fitness classes for older adults at Oakland Unified School District. She has a BFA from the Art Institute of Chicago and a MSPE from the University of Illinois. In Illinois, she designed and implemented wellness classes in Community College, University and Hospital settings. Since moving to California, she has worked for OACE (Oakland Adult and Career Education) in the Older Adult Program. She started research for brain health classes in 2006 and began the program at OACE in 2007.

Shellie Sullivan Lakeview VillageShellie Sullivan is the Volunteer Coordinator at Lakeview Village, a faith-based, nonprofit retirement community in Lenexa for 800 seniors offering active living and supported options. Ms. Sullivan coordinated and supported the cognitive training portion of the Physical & Cognitive Training Study in which Lakeview participated under the supervision of Dr. Art Kramer, from the University of Illinois. She administered all of the cognitive pre- and post-assessments to Lakeview Village residents and community volunteers and guided participants using cognitive training software throughout the entire study. Ms. Sullivan is a graduate from The Ohio State University with a degree in Communications.

Susan Hoffman OLLI@BerkeleySusan E. Hoffman is the director of the Osher Lifelong Learning Institute within the Vice Provost’s Office for Teaching and Learning at UC Berkeley. For the past fifteen years she has worked at UC and CSU campuses launching new interdisciplinary and international programs. Before then, she served as the Executive Director of the California Confederation of the Arts, representing California artists, art educators and arts organizations in Sacramento and Washington for a decade. Her creative work includes being a writer and filmmaker. Her faculty appointments have been in creative writing, theatre and political philosophy.

Elizabeth Edgerly Alzheimer's AssociationElizabeth Edgerly, Ph.D., is the Chief Program Officer for the Alzheimer’s Association and national spokesperson for the Association’s Maintain Your Brain program. She oversees the many programs of the Association for patients, families and health care professionals. In addition, she staffs the Medical Scientific Advisory Council of the Alzheimer’s Association – Northern California. She received her Ph.D. in clinical psychology at the State University of New York and specialized in geropsychology and neuropsychology. Dr. Edgerly joined the Alzheimer’s Association after completing a fellowship in clinical geropsychology at the Palo Alto VA Hospital.

How to Register

Registration fees for SharpBrains clients and readers are $150 (official fees are $180) . Fee is for the full day session and includes up to six hours of CEU credits plus book and materials.

You can Register HERE, using Partner Organization Code: WCSB. 

About the American Society on Aging

Founded in 1954, the American Society on Aging is an association of diverse individuals bound by a common goal: to support the commitment and enhance the knowledge and skills of those who seek to improve the quality of life of older adults and their families. The membership of ASA is a multidisciplinary array of professionals who are concerned with the physical, emotional, social, economic and spiritual aspects of aging. They range from practitioners, educators, administrators, policymakers, business people, researchers, students, and more. For more information, visit

About SharpBrains

SharpBrains is a market research & publishing firm devoted to helping organizations, professionals and consumers navigate the brain fitness and cognitive health field. The company was co-founded by executive Alvaro Fernandez, member of the Global Agenda Councils initiative run by the World Economic Forum, and neuroscientist Dr. Elkhonon Goldberg, internationally renowned for his clinical work, research, and writing. SharpBrains recently released the The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp (May 2009; $24.95). For more information, visit

News: ASA Brain Health Day, powered by SharpBrains

I  am very excited to pre-announce a collaboration with the American Society on Aging (ASA) to co-produce a Brain Health event, themed “New Tools, New Partnerships”, to take place in Oakland, CA, on September 11th. Read the rest of this entry »

Check out the Summit Agenda and Reserve Your Spot

Learn all about the 2017 SharpBrains Virtual Summit in less than 2 minutes

Search for anything brain-related in our article archives

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters, and more, SharpBrains is an independent market research firm and think tank tracking health and performance applications of brain science.

Enter Your Email to receive Sharp­Brains free, monthly eNewslet­ter:

Join more than 50,000 Sub­scribers and stay informed and engaged.