Below you can find the full transcript of our engaging Q&A session yesterday on lifelong cognitive fitness, “mental capitalism”, and more, with Alvaro Fernandez, co-author of The SharpBrains Guide to Brain Fitness, moderated by Harry Moody, Director of Academic Affairs at AARP.
When you think of how the PC has altered the fabric of society, permitting instant access to information and automating processes beyond our wildest dreams, it is instructive to consider that much of this progress was driven by Moore’s law. Halving the size of semiconductor every 18 months catalysed an exponential acceleration in performance.
Why is this story relevant to modern neuroscience and the workings of the brain? Because transformative technological progress arises out of choice and the actions of individuals who see potential for change, and we may well be on the verge of such progress. [Read more…] about SharpBrains Council Monthly Insights: How will we assess, enhance and repair cognition across the lifespan?
Let me provide an overview of the great things going on with the SharpBrains Council for Brain Fitness Innovation — starting this week, we will share a brief update like this every Friday to maintain SharpBrains colleagues and readers informed. Please note that all links below require access to the Council’s online platform.
We mentioned in our recent market report that NovaVision had declared bankrupcy. The company tried to transform its business model in the last couple of years — obviously it didn’t work. Now the trustee is sharing a few more details and looking for ways to dispose of its assets:
The bankruptcy trustee has engaged The Magnum Group, Inc., to solicit offers for NovaVision’s assets which include the NovaVision Visual Restoration Therapy (VRT) system, a neuroplacticity (sic) platform that has been cleared by the U.S. Food and Drug Administration (FDA) for the treatment of stroke, traumatic brain injury, amblyopia (“lazy eye”) and optic nerve damage.
NovaVision has received a total investment of $49,200,000 since its founding in 2003 and has generated revenues of approximately $1,000,000 each year for the past three years. The company’s non-invasive computer-based neuroplacticity (sic) products have treated more than 3,000 patients worldwide. NovaVision estimates the total market opportunity for its portfolio of products to exceed 300,000 units in U.S. optometry, ophthalmology, neurology, and primary care practices as well as rehabilitation centers.
In spite of the recent economic downturn, revenues for digital technologies to assess, enhance and treat cognition, or digital brain health and fitness tools, grew 35% in 2009. “The convergence of demographic and policy trends with cognitive neuroscience discoveries and technological innovation is giving birth to a nascent marketplace that can fundamentally transform what brain health is, how it is measured, and how it is done,” says Alvaro Fernandez, member of the World Economic Forum’s Council on the Aging Society and Editor-in-Chief of the report. “This groundbreaking report can help pioneers shape the emerging toolkit to benefit an aging society that increasingly seeks new ways to enhance cognitive functionality and mental wellness across the lifespan.”
“As the brain is thrust into the center of the healthcare ecosystem, innovative cognitive health and brain fitness applications will play an increasingly important role in defining neurocentric health,” adds Jake Dunagan, Research Director at the Institute For The Future.
A majority among the 1,900+ decision-makers and early-adopters surveyed said they trusted the effectiveness of non-invasive options above invasive options to enhance critical brain functionality. Professional and intellectual challenges were rated very effective by 61% of respondents, aerobic exercise and reading books by 42%, meditation by 38%, computerized brain training by 26%, taking prescription drugs by 13%, taking supplements by 12%, and self-medicating with drugs by 1%.
These are among the key findings of a 207-page market report released today by SharpBrains and prepared in collaboration with 24 leading scientists and 10 innovative organizations — the most comprehensive such research study done to analyze emerging research, technologies and marketplace.
“We must do for brain health in the 21st century what we largely accomplished in cardiovascular health in the past century. It’s time to take scientific insights out of the lab and to identify practical applications, making the maintenance of good brain fitness a public health priority,” indicates William Reichman, MD, President and CEO of Baycrest.
Dr. Michael Merzenich, Emeritus Professor at UCSF, is a leading pioneer in brain plasticity research. In the late 1980s, Dr. Merzenich was on the team that invented the cochlear implant. In 1996, he was the founding CEO of Scientific Learning Corporation (Nasdaq: SCIL), and in 2004 became co-founder and Chief Scientific Officer of Posit Science. He was elected to the National Academy of Sciences in 1999 and to the Institute of Medicine this year. He retired as Francis A. Sooy Professor and Co-Director of the Keck Center for Integrative Neuroscience at the University of California at San Francisco in 2007. You may have learned about his work in one of PBS TV specials, multiple media appearances, or neuroplasticity-related books.
(Alvaro Fernandez) Dear Michael, thank you very much for agreeing to participate in the inaugural SharpBrains Virtual Summit in January, and for your time today. In order to contextualize the Summit’s main themes, I would like to focus this interview on the likely big-picture implications during the next 5 years of your work and that of other neuroplasticity research and industry pioneers.
Thank you for inviting me. I believe the SharpBrains Summit will be very useful and stimulating, you are gathering an impressive group together. I am looking forward to January.
Neuroplasticity-based Tools: The New Health & Wellness Frontier
There are many different technology-free approaches to harnessing/ enabling/ driving neuroplasticity. What is the value that technology brings to the cognitive health table?
It’s all about efficiency, scalability, personalization, and assured effectiveness. Technology supports the implementation of near-optimally-efficient brain-training strategies. Through the Internet, it enables the low-cost distribution of these new tools, anywhere out in the world. Technology also enables the personalization of brain health training, by providing simple ways to measure and address individual needs in each person’s brain-health training experience. It enables assessments of your abilities that can affirm that your own brain health issues have been effectively addressed.
Of course substantial gains could also be achieved by organizing your everyday activities that grow your neurological abilities and sustain your brain health. Still, if the ordinary citizen is to have any real chance of maintaining their brain fitness, they’re going to have to spend considerable time at the brain gym!
One especially important contribution of technology is the scalability that it provides for delivering brain fitness help out into the world. Think about how efficient the drug delivery system is today. Doctors prescribe drugs, insurance covers them, and there is a drug store in every neighborhood in almost every city in the world so that every patient has access to them. Once neuroplasticity-based tools and outcomes and standardized, we can envision a similar scenario. And we don’t need all those drug stores, because we have the Internet!
Having said this, there are obvious obstacles. One main one, in my mind, is the lack of understanding of what these new tools can do. Cognitive training programs, for example, seem counter-intuitive to consumers and many professionals “ why would one try to improve speed-of-processing if all one cares about is memory? A second obvious problem is to get individuals to buy into the effort required to really change their brains for the better. That buy-in has been achieved for many individuals as it applies to their physical health, but we haven’t gotten that far yet in educating the average older person that brain fitness training is an equally effortful business!
Tools for Safer Driving: Teens and Adults
Safe driving seems to be one area where the benefits are more intuitive, which may explain the significant traction.
Yes, we see great potential and interest among insurers for improving driving safety, both for seniors and teens. Appropriate cognitive training can lower at-fault accident rates. You can measure clear benefits in relatively short time frames, so it won’t take long for insurers to see an economic rationale to not only offer programs at low cost or for free but to incentivize drivers to complete them. Allstate, AAA, State Farm and other insurers are beginning to realize this potential. It is important to note that typical accidents among teens and seniors are different, so that training methodologies will need to be different for different high-risk populations.
Yet, most driving safety initiatives today still focus on educating drivers, rather that training them neurologically. We measure vision, for example, but completely ignore attentional control abilities, or a driver’s useful field of view. I expect this to change significantly over the next few years.
Long-term care and health insurance companies will ultimately see similar benefits, and we believe that they will follow a similar course of action to reduce general medical and neurodegenerative disease- (Mild Cognitive Impairment and Alzheimer’s- and Parkinsons-) related costs. In fact, many senior living communities are among the pioneers in this field.
Boomers & Beyond: Maintaining Cognitive Vitality
Mainstream media is covering this emerging category with thousands of stories. But most coverage seems still focused on does it work? more than “how do we define It”, what does work mean? or work for whom, and for what? Can you summarize what recent research suggests?
We have seen clear patterns in the application of our training programs, some published (like IMPACT), some unpublished, some with healthy adults, and some with people with mild cognitive impairment or early Alzheimers Disease (AD). What we see in every case: [Read more…] about Michael Merzenich on Brain Training, Assessments, and Personal Brain Trainers