Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Brain Training and Brain fitness games

Fun quick arti­cle, titled Review: Lat­est Brain-Teas­ing Video Games, on Brain Train­ing, “Nin­ten­do Brain Age”, “Big Brain Acad­e­my”, “Hot Brain”, “Brain Boost”, “Brain Genius”, “Brain Juice”, “Brain Chal­lenge”, “Mind Quiz”…

Please remem­ber to use our check­lists on How to Select the Right Brain Fit­ness Pro­gram-short check­list or the full length ver­sion-, if you are look­ing for real ben­e­fits beyond enter­tain­ment.

Brain blogs, videogames and rewiring our brains

Some great posts:

The Pow­er (and Per­il) of Prais­ing Your Kids in New York Mag­a­zine (via Mind Hacks)

  • One group was praised for their intel­li­gence (“You must be smart at this”), while the oth­ers were praised for their effort (“You must have worked real­ly hard”). This sim­ple dif­fer­ence had a star­tling effect.”
  • Chil­dren who were praised for their effort were more like­ly to choose a hard­er test when giv­en a choice, were less like­ly to become dis­heart­ened when giv­en a test they were guar­an­teed to fail, and when final­ly giv­en the orig­i­nal tests again, their marks improved.”

Videogames Improve Vision by Rewiring Your Brain in Sci­en­tif­ic Amer­i­can

A new edi­tion of the Brain Blog­ging Blog Car­ni­val.

And please remem­ber to sub­mit posts to the next edi­tion of the brain fit­ness Blog Car­ni­val.

MindFit and Posit Science in the Wall Street Journal’s “Putting Brain Exercises to the Test”

The Wall Street Jour­nal has a great arti­cle today, Putting Brain Exer­cis­es to the Test (requires sub­scrip­tion), that com­pares 6 dif­fer­ent com­put­er-based brain exer­cise pro­grams along ease-of-use, fun, and sci­ence behind. We at Sharp­Brains con­duct­ed a very sim­i­lar exer­cise last year, com­ing to basi­cal­ly the same con­clu­sions.

The arti­cle com­pares Nin­ten­do Brain Age, MyBrain­Builder, MyBrain­Train­er, Hap­pyNeu­ron, (Cog­niFit Sci­ence) Mind­Fit and Posit Sci­ence brain fit­ness 2.0, and ends up rec­om­mend­ing Read the rest of this entry »

Brain Calisthenics, Brain Fitness Center locations

…across the coun­try, brain health pro­grams are spring­ing up, offer­ing the pos­si­bil­i­ty of a cog­ni­tive foun­tain of youth.”

From “brain gyms” on the Inter­net to “brain-healthy” foods and activ­i­ties at assist­ed liv­ing cen­ters, the pro­grams are aimed at baby boomers anx­ious about enter­ing their gold­en years and at their par­ents try­ing to stave off mem­o­ry loss or demen­tia.”

Keep read­ing today’s New York Times arti­cle As Minds Age, What’s Next? Brain Cal­is­then­ics.

The arti­cle also refers to Posit Sci­ence, Hap­pyNeu­ron, MyBrain­Train­er, and oth­er com­pa­nies, insur­ers and res­i­dences offer­ing brain fit­ness programs/brain exer­cise soft­ware.

And includes a note of cau­tion: “This is going to be one of the hottest top­ics in the next five years — it’s going to be huge,” said Nan­cy Cerid­wyn, co-direc­tor of spe­cial projects for the Amer­i­can Soci­ety on Aging. “The chal­lenge we have is it’s going to be a lot like the anti-aging indus­try: how much sci­ence is there behind this?”

You can learn more by check­ing our longer post yes­ter­day, New Research on How to Main­tain a Sharp Brain, where we com­ment­ed on yes­ter­day’s NYT Edi­to­r­i­al, the results from the JAMA study and an IHRSA newslet­ter to fit­ness and health clubs that we authored.

Brain Training and “Brain-ism” in Japan

Go HiranoToday we are trav­el­ing to Japan. Go Hira­no is a ser­i­al Japan­ese entre­pre­neur who has been explor­ing neu­ro­science-based oppor­tu­ni­ties in Japan, hav­ing recent­ly cre­at­ed the com­pa­ny NeuWell (neu­ro­science for well­ness).


Key take-aways:

- Peo­ple in Japan devour any prod­uct with brain-relat­ed claims

- But there has been a recent back­lash against chil­dren videogames, so game devel­op­ers have start­ed to focus on old­er audi­ences with (most­ly unproven) brain-health-improv­ing games

- The mar­ket is ripe for pro­grams with proven research and tan­gi­ble ben­e­fits


AF: Hira­no-san, tell us a bit about your­self and how you became inter­est­ed in applied neu­ro­science.

GH: after help­ing launch one of the first DSL providers in Japan, I start­ed to won­der what the next big­ger val­ue for soci­ety would be. I have always been fas­ci­nat­ed by brain research, so I start­ed to explore oppor­tu­ni­ties to help bring to mar­ket neu­ro­science-based pro­grams to help stu­dents do bet­ter in exams, and adults age in brain-friend­ly ways.

AF: what is the state of Brain Fit­ness and Brain Train­ing in Japan? what are the most pop­u­lar appli­ca­tions so far?

GH: I think peo­ple under­stand the con­cepts of Brain Fit­ness and Brain Train­ing. If one method or product/service sounds a bit sci­en­tif­ic there are peo­ple who would try it for fun and curios­i­ty. How­ev­er, Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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