Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Posit Science, Nintendo Brain Training, Dakim…WebMD on Brain Fitness.

Good Web­MD 4-page arti­cle on Brain Fit­ness pro­grams for seniors. Check Keep­ing Your Brain Fit for Life:Software com­pa­nies are offer­ing new pro­grams that promise to keep your brain sharp as you get old­er.

Some quotes:

- “The notion of brain fit­ness has even invad­ed pop­u­lar cul­ture. In April, Nin­ten­do released Brain Age, a Japan­ese-inspired, hand­held video game to help users’ minds stay active. While the game is mar­ket­ed for all ages, the buy­ers — now num­ber­ing more than 655,000 in the U.S. — have main­ly been old­er peo­ple, Nin­ten­do of Amer­i­ca spokes­woman Amber McCol­lom writes in an email.”

- “Play­ers take a non­sci­en­tif­ic test that cal­cu­lates a “brain age” for the pur­pos­es of the game. Through a series of puz­zles and oth­er chal­lenges, they try to shave years or even decades off their brain age score. A catchy gim­mick, but peo­ple shouldn’t take it seri­ous­ly. “The notion that there’s a brain age isn’t well accept­ed,” says Tim­o­thy Salt­house, PhD, a Uni­ver­si­ty of Vir­ginia psy­chol­o­gy pro­fes­sor who is an expert on cog­ni­tive aging.”

- “…peo­ple shouldn’t con­sid­er brain train­ing as a mag­ic cure to stop brain aging, experts say. While it may be pos­si­ble to improve mem­o­ry and learn­ing, Posit Sci­ence is care­ful not to claim that it can delay or pre­vent a decline in men­tal func­tion, Mah­ncke (Posit’s Research Head) says.”

- “We can’t coerce seniors to do what’s good for them,” Michel (Dakim’s founder) says. “We believe that Mary Pop­pins was cor­rect when she said that a spoon­ful of sug­ar makes the med­i­cine go down.” “You are see­ing the birth of this indus­try,” he says.

- “In the future, as media sto­ries have begun hint­ing, will this coun­try also see more men­tal ath­letes “pump­ing neu­rons” and doing “neu­ro­bics” well into their twi­light years?”

No quick or easy fix­es. But train­ing “men­tal muscles”/ cog­ni­tive skills will one day be as com­mon­place as work­ing on those abdom­i­nals (and we hope more fun!)

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3 Responses

  1. Alvaro says:

    Hap­py you enjoyed it

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters, and more, SharpBrains is an independent market research firm and think tank tracking health and performance applications of brain science.