Posts Tagged ‘Nielsen Neuro’
In the news: How non-invasive neurotechnology will enhance work and life
. Our new report is making the media rounds… Reuters: Brain technology patents soar as companies get inside people’s heads From ways to eavesdrop on brains and learn what advertisements excite consumers, to devices that alleviate depression, the number of U.S. patents awarded for “neurotechnology” has soared since 2010, according to an analysis released on Wednesday. “Neurotech has…
Read MoreNielsen: #1 Holder of Pervasive Neurotech Intellectual Property*
Nielsen is a global organization focusing on information measurement. With a reach of over 100 countries, Nielsen analyzes trends in consumer behavior, including which products consumers buy and which video content consumers watch. In 2011 Nielsen acquired NeuroFocus to
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