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Nielsen: #1 Holder of Pervasive Neurotech Intellectual Property*

Nielsen_logoNielsen is a glob­al orga­ni­za­tion focus­ing on infor­ma­tion mea­sure­ment. With a reach of over 100 coun­tries, Nielsen ana­lyzes trends in con­sumer behav­ior, includ­ing which prod­ucts con­sumers buy and which video con­tent con­sumers watch. In 2011 Nielsen acquired Neu­ro­Fo­cus to aug­ment its Prod­uct Inno­va­tion Prac­tice. Neu­ro­fo­cus is an agency that uses EEG tech­nol­o­gy to under­stand how con­sumers react to adver­tis­ing and pack­ag­ing.

  • Loca­tion: New York, NY
  • Stock Tick­er: NYSE:NLSN
  • Num­ber of employ­ees: 10,000+

*The Nielsen Com­pa­ny ranked #1 in Sharp­Brains’ Per­va­sive Neu­rotech IP Strength Index, thanks to patents such as:

  • US8392250: Neu­ro-response eval­u­at­ed stim­u­lus in vir­tu­al real­i­ty envi­ron­ments
  • US8392251: Loca­tion aware pre­sen­ta­tion of stim­u­lus mate­r­i­al
  • US8655428: Neu­ro-response data syn­chro­niza­tion
  • US6099319: Neu­roimag­ing as a mar­ket­ing tool

In the news –NIELSEN LEADS THE FIELD IN SHARPBRAINS’ REPORT ON INTELLECTUAL PROPERTY OF PERVASIVE NEUROTECHNOLOGY (The Wall Street Tran­script):

Nielsen has made a sub­stan­tial invest­ment in neu­rotech­nol­o­gy over the past sev­er­al years, which is reflect­ed in the size of our patent port­fo­lio,” said Joe Wilke, Pres­i­dent, Nielsen Neu­ro. “It’s grat­i­fy­ing to be rec­og­nized by the Sharp­Brains study as the leader in this excit­ing new area.”

The abil­i­ty to mon­i­tor and inter­face with the brain has wide rang­ing pos­si­bil­i­ties.  “Once we start­ed the gran­u­lar analy­sis of the intel­lec­tu­al prop­er­ty data, we were amazed by the wide vari­ety of appli­ca­tions we found. This clear­ly demon­strates neu­rotech­nol­o­gy has gone beyond the med­ical domain, with non-med­ical cor­po­ra­tions devel­op­ing neu­rotech­nolo­giesto enhance work and life,” said Alvaro Fer­nan­dez, CEO Sharp­Brains. “We were impressed by the breadth and depth of Nielsen’s IP port­fo­lio, show­ing a trans­for­ma­tion under­way in how con­sumer research and mar­ket­ing are done.”

To learn more about Sharp­Brains’ take on the orga­ni­za­tion’s #Per­va­siveNeu­rotech IP port­fo­lio, and over­all data and trends, click on Per­va­sive Neu­rotech­nol­o­gy: A Ground­break­ing Analy­sis of 10,000+ Patent Fil­ings Trans­form­ing Med­i­cine, Health, Enter­tain­ment, and Busi­ness.

 

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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