An excellent article at the Times, Who Gets to Graduate, explores new thinking and tools to help college students succeed. Towards the end of the quite long article the writer quotes researcher David Yeager as saying: [Read more…] about Brain Teaser: What “some kind of asset” are we talking about?
I love reading the New Yorker. I have written before about bogus brain games, and about bogus brain training claims. We have published a 10-question checklist to help consumers make informed decisions.
All this is to say I was surprised to read a recent New Yorker blog article titled “Brain games are bogus.” If you are going to make such strong claims, you need to back them up with serious due diligence and analysis, and explain to readers what [Read more…] about (Some) New Yorker articles are bogus
The best alternative for tomorrow should be better than the best alternative available today. How do we get there, when “cognition” and “brain fitness” remain elusive concepts in popular culture? I believe that the lack of public education is the major obstacle that limits the brain fitness field’s potential to deliver real-world benefits, since only informed demand will ensure the ongoing development of rational, structured “rules of the road.” What could be done to address this and other particular obstacles? [Read more…] about The Business and Ethics of the Brain Fitness Boom — Part 4: The Future
Engaging people where they are in the life-course
Eighty percent of the 38,000 adults over age 50 who were responders in the 2010 AARP Member Opinion Survey indicated “staying mentally sharp” was their top ranked interest and concern (Dinger, 2010). What exactly does this phrase mean? And what role can technology play in “staying mentally sharp”? Intel CEO Paul Otellini has said, “You have to start by thinking about what people want to do… and work backward.” [Read more…] about The Business and Ethics of the Brain Fitness Boom — Part 3: The Real Need
The terminology “fundamental attribution error” describes the tendency to overvalue personality-based explanations for observed human behaviors, while undervaluing situational explanations for those behaviors. I believe that a primary reason behind many perceived and real ethical challenges in the brain fitness field is due not so much to certain stakeholders’ lack of personal or professional ethics, but derives from the flawed societal construct that underpins current, relevant innovations. To improve the ethics of the brain fitness business and its application (and empower consumers’ informed decision making), there must first be agreement about a meaningful, appropriate way to analyze and guide innovation. This is the crux of the problem. The current medical model is not up to the task at hand, since it is heavily skewed toward invasive drugs and devices driven by disease-based models, and fails to leverage [Read more…] about The Business and Ethics of the Brain Fitness Boom — Part 2: The Ethics
Below you can find the full transcript of our engaging Q&A session yesterday on lifelong cognitive fitness, “mental capitalism”, and more, with Alvaro Fernandez, co-author of The SharpBrains Guide to Brain Fitness, moderated by Harry Moody, Director of Academic Affairs at AARP.