Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Trend: Growing interest in (and questions around) brain training centers for kids with special needs

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Par­ents pay thou­sands for ‘brain train­ing’ to help kids with ADHD and autism. But does it work? (NBC News):

…As the num­ber of chil­dren diag­nosed with ADHD and autism surges in the U.S., accord­ing to fed­er­al data, and as par­ents become exas­per­at­ed with treat­ments that don’t work or involve med­ica­tions that car­ry the risk of side effects, neu­rotech­nol­o­gy indus­try ana­lysts pre­dict the demand for pro­grams like these will only grow Read the rest of this entry »

Brain training franchisor LearningRx settles FTC complaint about its marketing claims

BrainTraining_learningRxLearn­ingRx To Pay $200K For Alleged­ly Unproven Claims That Brain Train­ing Can Improve Income, Treat Autism & ADHD (Con­sumerist):

The com­pa­ny behind the Learn­ingRX “brain train­ing” pro­gram has agreed to pay a $200,000 set­tle­ment and to stop mak­ing claims that its sys­tem is clin­i­cal­ly proven to treat seri­ous health con­di­tions, or that it can Read the rest of this entry »

Brain Training and Cognitive Assessment Market Surpassed $1.3 Billion In 2013

Heads-up: We just announced a new intel­li­gence pack­age aimed at edu­ca­tion, health, gam­ing and tech­nol­o­gy exec­u­tives and inno­va­tors.

Many mar­ket reports pro­vide lit­tle val­ue for the mon­ey. This mar­ket report by Sharp­Brains is the pre­cise oppo­site. Its wealth of data and analy­sis pro­vides very valu­able strate­gic and busi­ness devel­op­ment guid­ance to orga­ni­za­tions at the fron­tier of health and well­ness,” says Alexan­dra More­house, VP of Brand Man­age­ment at Kaiser Per­ma­nente. Read the rest of this entry »

Congrats, Digital Brain Health pioneers: Brain Resource, CogState, Emotiv, Lumos Labs, Neurosky, and more

Source: SharpBrains.com’s Report on The Dig­i­tal Brain Health Mar­ket 2012–2020

5 Mar­ket Lead­ers   Read the rest of this entry »

New Interview Series (Part 1 of 10): Why Care About Brain Fitness Innovation?

Every Mon­day dur­ing the next 10 weeks we’ll dis­cuss here what lead­ing indus­try, sci­ence and pol­i­cy experts –all of whom will speak at the upcom­ing 2011 Sharp­Brains Sum­mit (March 30th — April 1st, 2011)– have to say about emerg­ing oppor­tu­ni­ties and chal­lenges to address, over the next 10 years, the grow­ing brain-relat­ed soci­etal demands.

With­out fur­ther ado, here you have what four Sum­mit Speak­ers say…

Alvaro Pas­cual-Leone is the Direc­tor of the Beren­son-Allen Cen­ter for Non-Inva­sive Brain Stim­u­la­tion at Har­vard Med­ical School.

1. How would you define “brain fit­ness” vs. “phys­i­cal fit­ness”?

Phys­i­cal fit­ness can refer to an over­all or gen­er­al state of health and well-being. How­ev­er, it is also often used more specif­i­cal­ly to refer to the abil­i­ty to per­form a giv­en activ­i­ty, occu­pa­tion, or sport.

Sim­i­lar­ly brain fit­ness might be used to refer to a gen­er­al state of healthy, opti­mized brain func­tion, or a more spe­cif­ic brain-based abil­i­ty to process cer­tain, spe­cif­ic infor­ma­tion, enable cer­tain motor actions, or sup­port cer­tain cog­ni­tive abil­i­ties. Impor­tant­ly though, I would argue Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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