Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Maximize the Cognitive Value of Your Mental Workout

Phys­i­cal fit­ness. Cognitive/ brain fit­ness. Both require nov­el­ty, vari­ety and chal­lenge. Pro­fes­sor Schlo­mo Breznitz, a sci­en­tif­ic and busi­ness leader in the cog­ni­tive fit­ness field, explains why, elo­quent­ly, below. Per­haps “we want change” real­ly means “we need change”. Enjoy!

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Why are every­day life chal­lenges not suf­fi­cient to keep our brains fit?

– By Prof. Shlo­mo Breznitz

Often, when describ­ing the ben­e­fits of Mind­Fit to brain health, I am asked by peo­ple in the audi­ence whether this soft­ware is real­ly need­ed. After all, so they argue, life pro­vides con­tin­ues cog­ni­tive chal­lenges, which should suf­fice for ensur­ing brain fit­ness. From the moment we wake up until we go to sleep our brains have to attend to com­plex stim­uli, plan many activ­i­ties, some of them quite com­plex, and car­ry us through what­ev­er the day offers. These tasks should pro­vide suf­fi­cient “brain exer­cise” with­out the need to engage in spe­cif­ic men­tal work­out.

This line of argu­ment sounds odd­ly famil­iar, since it is an exact dupli­ca­tion of claims made in the recent past against the need for phys­i­cal exer­cise. One jumps into the car and from the car and per­haps even climbs a few stairs before sit­ting in the chair, which should be enough to burn the calo­ries and keep fit.

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Neuroscience for lawyers and leaders

Stephanie, our lawyer-blog­ger friend, alert­ed us of 2 great arti­cles co-authored by her and Dr. Jef­frey M. Schwartz, a research psy­chi­a­trist at the School of Med­i­cine at the Uni­ver­si­ty of Cal­i­for­nia at Los Ange­les and one of the world’s lead­ing experts in neu­ro­plas­tic­i­ty.
We high­ly rec­om­mend them for lawyers, busi­ness pro­fes­sion­als, and lead­ers in gen­er­al.
I. A Blue­print For Self-lead­er­ship (or “Lead Your Brain Instead Of Let­ting It Lead You”)
“For years, top ath­letes like Tiger Woods, Jack Nick­laus and many oth­ers have been using neu­ro­sci­en­tif­ic tech­niques to fuel their excel­lence. By draw­ing on five prin­ci­ples of neu­ro­science, you can become a bet­ter leader of your­self and oth­ers”
By Stephanie West Allen and Jef­frey M. Schwartz

You can go straight to some sec­tions: Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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