IHRSA: Brain Fitness Offerings to Attract and Retain Baby Boomers

By Alvaro Fernandez | March 8, 2010 |

This week the Inter­na­tion­al Health, Rac­quet and Sports­club Asso­ci­a­tion (IHRSA), the main asso­ci­a­tion of health clubs world­wide, is hold­ing its annu­al con­ven­tion in San Diego. Infor­ma­tion Here. I will be pre­sent­ing a ses­sion on Wednes­day titled Brain Fit­ness Offer­ings to Attract and Retain Baby Boomers, to help par­tic­i­pants… Under­stand the impli­ca­tions from emerg­ing research, tools…

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Brain Fitness Survey: We Need More Brain Awareness Weeks!

By Alvaro Fernandez | March 17, 2009 |

If you sub­scribe to our month­ly newslet­ter, you may remem­ber we ran a sur­vey in Jan­u­ary. Well, the response rate and the qual­i­ty of the respons­es were noth­ing short of spec­tac­u­lar, in many dimen­sions. The respons­es from over 2,000 par­tic­i­pants (out of 21,000 sub­scribers) rein­force the need for pub­lic aware­ness ini­tia­tives and qual­i­ty infor­ma­tion to…

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ETech09: on Life Hacking and Brain Training

By Alvaro Fernandez | March 12, 2009

Here you have the pre­sen­ta­tion I deliv­ered on Tues­day at ETech 2009 (this year’s O’Reil­ly Emerg­ing Tech­nol­o­gy Con­fer­ence): Emerg­ing Research and Tech­nol­o­gy for Life Hacking/ Brain Train­ing  (click to open pre­sen­ta­tion in new win­dow) Descrip­tion: Life hack­ing. Brain train­ing. They are one and the same. The brain’s frontal lobes enable our goal-ori­en­t­ed behav­ior, sup­port­ing executive…

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