Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


IHRSA: Brain Fitness Offerings to Attract and Retain Baby Boomers

logoThis week the International Health, Racquet and Sportsclub Association (IHRSA), the main association of health clubs worldwide, is holding its annual convention in San Diego. Information Here.

I will be presenting a session on Wednesday titled Brain Fitness Offerings to Attract and Retain Baby Boomers, to help participants…

  • Understand the implications from emerging research, tools and trends that will affect how health clubs attract and retain baby boomers
  • Learn about the 4 lifestyle pillars for lifelong brain health, including physical and mental exercise
  • Review a proven checklist to build a solid business case and navigate through the growing array of options
  • Find the best mix of brain health products and practices by discussing best practices and case studies
  • Identify low-cost and easy-to-implement options that your clubs can use to start engaging baby boomers

I assume most of you won’t be able to attend, so let me share an article that Dr. Elkhonon Goldberg and I wrote for their main magazine in 2006 (progress does happen, but slowly), titled Are you sure your members are working out ALL their muscles?

“Sure, they come to the gym every day. They lift more weights, do more pushups, and run further during every workout. They eat right. They watch their weight. They’re in good shape. What could your members possibly be missing? Their mental muscles.

While living an active life and participating in stimulating activities such as crossword puzzles, music lessons and reading certainly do use one’s brain, they do not provide a consistent, comprehensive brain workout with measurable results. Brains need novelty, variety and stretching practice in order to get fit!”

You can keep reading article Here.

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2 Responses

  1. This is great Alvaro.
    I shall be very interested to hear how the presentation goes.
    The concept of introducing brain fitness into health clubs is very much in an embryonic stage here in Western Australia. I have spoken to one such club and while they can understand there are definite health benefits, they are yet to work out for themselves how to implement it effectively.

    • Here in the US it is pretty embryonic as well among mainstream clubs (much more common among communities targeting older adults). Organizations like Nifty after Fifty, BrainSavers and ASFA are starting to lead very interesting pilots, which hopefully will show the way.

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