The Emerging Brain Fitness Software Market: Building Better Brains

By Alvaro Fernandez | January 24, 2008 |

This is an event you may be inter­est­ed in, if you are based in the San Fran­cis­co Bay Area. The MIT Club of North­ern Cal­i­for­nia, Amer­i­can Soci­ety on Aging, The Busi­ness Forum on Aging and Smart­Sil­vers presents: The Emerg­ing Brain Fit­ness Mar­ket:  Build­ing Bet­ter Brains (Con­tact infor­ma­tion and Reg­is­tra­tion Here) Date: 02/12/2008 Tues­day Time: 6:00pm Venue:…

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Cognitive Fitness and Brain Improvement: 10 Debunked Myths

By Alvaro Fernandez | October 30, 2007 |

Over the last year we have inter­viewed a num­ber of lead­ing brain health and fit­ness sci­en­tists and prac­ti­tion­ers world­wide to learn about their research and thoughts, and have news to report. What can we say today that we could­n’t have said only 10 years ago? That what neu­ro­science pio­neer San­ti­a­go Ramon y Cajal claimed in…

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Brain Health through Serious Games and Brain Exercise

By Alvaro Fernandez | July 1, 2007 |

Eliane writes a great post esti­mat­ing the size of the Seri­ous Games Mar­ket, build­ing on the over­all Price­Wa­ter­house­C­oop­ers report that seemed to indi­cate that the Glob­al Video Game Mar­ket is Set to Explode. Some quotes “The over­all gam­ing audi­ence con­tin­ues to expand and become some­what more female and old­er than in the past thanks to casual…

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The new Mental Game: sport psychology, coaches, get ready!

By Alvaro Fernandez | June 20, 2007 |

One of the many Sharp Brains around, who is up to date of every­thing relat­ed to brain health and fit­ness (yes, Jeanne, that’s you! thanks for being such a great bureau chief!) has sent us a very inter­est­ing press note on how brain fit­ness and train­ing can be applied in the sports per­for­mance world. I…

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Training the Brains of Fighter Pilots and Basketball Players

By Alvaro Fernandez | March 17, 2007 |

We are a brain fit­ness cen­ter because we want to offer the best infor­ma­tion, tools and sup­port on how to exer­cise our brains. Same way you join the gym to stay in shape and find the best machines and per­son­al train­ers. One of the “tools” or “machines” we offer was designed under the sci­en­tif­ic supervision…

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Memory training and attention deficits: interview with Notre Dame’s Bradley Gibson

By Alvaro Fernandez | February 9, 2007 |

Pro­fes­sor Bradley Gib­son is an Asso­ciate Pro­fes­sor in the Depart­ment of Psy­chol­o­gy at Uni­ver­si­ty of Notre Dame, and Direc­tor of the Per­cep­tion and Atten­tion Lab there. He is a cog­ni­tive psy­chol­o­gist with research inter­ests in per­cep­tion, atten­tion, and visu­al cog­ni­tion. Gib­son’s research has been pub­lished in a vari­ety of jour­nals, includ­ing Jour­nal of Exper­i­men­tal Psychology,…

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