Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Brain training franchisor LearningRx settles FTC complaint about its marketing claims

BrainTraining_learningRxLearn­ingRx To Pay $200K For Alleged­ly Unproven Claims That Brain Train­ing Can Improve Income, Treat Autism & ADHD (Con­sumerist):

The com­pa­ny behind the Learn­ingRX “brain train­ing” pro­gram has agreed to pay a $200,000 set­tle­ment and to stop mak­ing claims that its sys­tem is clin­i­cal­ly proven to treat seri­ous health con­di­tions, or that it can Read the rest of this entry »

The Federal Trade Commission vs Lumosity: What does it mean for the brain training market?


Despite all the noise around brain train­ing, we must be care­ful not to con­fuse com­merce with sci­ence. It is impor­tant to remem­ber that the Fed­er­al Trade Com­mis­sion (FTC), which reg­u­lates mar­ket­ing claims and com­mu­ni­ca­tions in the Unit­ed States, issues legal rul­ings against spe­cif­ic com­mer­cial behav­iors.  Read the rest of this entry »

Lumos Labs (maker of Lumosity) pays $2 million to settle FTC deceptive advertising charges

Exterior of the Federal Trade Commission (FTC) in Washington, D.C.


Lumos­i­ty must pay $2 mil­lion after “unfound­ed” brain game claims (Fast Com­pa­ny):

The mak­er of brain game app Lumos­i­ty has agreed to pay $2 mil­lion to set­tle charges brought by the Fed­er­al Trade Com­mis­sion, which alleged it deceived con­sumers about the product’s brain-train­ing ben­e­fits.

The FTC said Tues­day that Lumos­i­ty made “unfound­ed claims” that its games could help users do bet­ter at work and school and help reduce the effects of con­di­tions includ­ing Read the rest of this entry »

The Federal Trade Commission challenges brain health claims by Procera AVH dietary supplement



Pro­cera AVH Mar­keters Can For­get About Claim­ing to Reverse Mem­o­ry Loss (Nation­al Law Review):

It turns out that there is not a mag­ic pill capa­ble of revers­ing the effects of aging on the human brain, includ­ing mem­o­ry loss, or at least not one we can remem­ber right now. The FTC recent­ly remind­ed the mar­keters of Pro­cera AVH, a dietary sup­ple­ment that alleged­ly com­bats mem­o­ry loss and cog­ni­tive decline, of their respon­si­bil­i­ties as Read the rest of this entry »

The Federal Trade Commission orders Focus Education to stop making unsubstantiated brain training claims


Mak­ers of Jun­gle Rangers Com­put­er Game for Kids Set­tle FTC Charges that They Deceived Con­sumers with Base­less “Brain Train­ing” Claims (Fed­er­al Trade Com­mis­sion):

A Texas com­pa­ny and its offi­cers must stop mak­ing unsub­stan­ti­at­ed claims that their com­put­er game, Jun­gle Rangers, per­ma­nent­ly improves children’s focus, mem­o­ry, atten­tion, behav­ior, and school per­for­mance, includ­ing for chil­dren with atten­tion deficit hyper­ac­tiv­i­ty dis­or­der (ADHD), under a Fed­er­al Trade Com­mis­sion set­tle­ment Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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