“The company behind the LearningRX “brain training” program has agreed to pay a $200,000 settlement and to stop making claims that its system is clinically proven to treat serious health conditions, or that it can [Read more…] about Brain training franchisor LearningRx settles FTC complaint about its marketing claims
Despite all the noise around brain training, we must be careful not to confuse commerce with science. It is important to remember that the Federal Trade Commission (FTC), which regulates marketing claims and communications in the United States, issues legal rulings against specific commercial behaviors. [Read more…] about The Federal Trade Commission vs Lumosity: What does it mean for the brain training market?
Lumosity must pay $2 million after “unfounded” brain game claims (Fast Company):
“The maker of brain game app Lumosity has agreed to pay $2 million to settle charges brought by the Federal Trade Commission, which alleged it deceived consumers about the product’s brain-training benefits.
The FTC said Tuesday that Lumosity made “unfounded claims” that its games could help users do better at work and school and help reduce the effects of conditions including [Read more…] about Lumos Labs (maker of Lumosity) pays $2 million to settle FTC deceptive advertising charges
Procera AVH Marketers Can Forget About Claiming to Reverse Memory Loss (National Law Review):
“It turns out that there is not a magic pill capable of reversing the effects of aging on the human brain, including memory loss, or at least not one we can remember right now. The FTC recently reminded the marketers of Procera AVH, a dietary supplement that allegedly combats memory loss and cognitive decline, of their responsibilities as [Read more…] about The Federal Trade Commission challenges brain health claims by Procera AVH dietary supplement
“A Texas company and its officers must stop making unsubstantiated claims that their computer game, Jungle Rangers, permanently improves children’s focus, memory, attention, behavior, and school performance, including for children with attention deficit hyperactivity disorder (ADHD), under a Federal Trade Commission settlement [Read more…] about The Federal Trade Commission orders Focus Education to stop making unsubstantiated brain training claims
Round-up of April articles and news on neuroscience, brain development and cognitive health:
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- “Unlike the monolingual group, the bilingual group was able to successfully learn a new sound type and use it to predict where each character would pop up…The bilingual babies’ skill applies to more than just switching between languages. Mehler likened this apparently enhanced cognitive ability to a brain selecting “the right tool for the right operation”—also called executive function.”
- “In this basic process, the brain, ever flexible, nimbly switches from one learned response to another as situations change…Monolingual babies hone this ability later in their young lives, Mehler suggests.”
“Now, research is providing what could be crucial clues to explain how childhood poverty translates into dimmer chances of success: [Read more…] about Cognitive Health and Development: April Round-Up