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Brainy Innovation Tips from Edward Kliphuis, Investment Director with Merck Ventures

Edward Kli­phuis

Ques­tion: Edward, please share 1–2 major brain health needs you observe right now whose solu­tion demands a cre­ative and sig­nif­i­cant tech-enabled inno­va­tion.

Answer: We need to tar­get depres­sion, stress and fatigue in a quan­tifi­able man­ner (ie. no well­ness-like claims, but real data sup­port­ing an improve­ment in the afore­men­tioned indi­ca­tions). Treat­ments and ear­ly detec­tion too.

Also, ways  to mon­i­tor lon­gi­tu­di­nal cog­ni­tive abil­i­ties (ie. per­son-spe­cif­ic brain func­tion over the course of a num­ber of years). Done on a wider pop­u­la­tion this could pro­vide insights into the impact of cer­tain exter­nal fac­tors such as food, air qual­i­ty, etc.

 

Ques­tion: And what advice would you give an entre­pre­neur launch­ing an inno­va­tion to address those needs–for the approach to be suc­cess­ful and sus­tain­able?

Answer: Focus on the right mod­el from day one: You need to iden­ti­fy right away the best approach for the oppor­tu­ni­ty at hand — for exam­ple, reg­u­lat­ed med­ical approach vs. gen­er­al well­ness? Both are viable but going from unreg­u­lat­ed to reg­u­lat­ed is hard­ly pos­si­ble where­as the oppo­site is viable (although cre­ates a risk of off-label use…)

 

– Edward Kli­phuis is an Invest­ment Direc­tor with Mer­ck Ven­tures BV, the Cor­po­rate Ven­ture Cap­i­tal arm of Mer­ck KGaA, Darm­stadt, Ger­many. He is respon­si­ble for the New Busi­ness­es fund, which invests glob­al­ly in trans­for­ma­tion­al ideas dri­ven by great entre­pre­neurs. The New Busi­ness­es fund seeks to invest in strate­gic oppor­tu­ni­ties beyond Merck’s cur­rent busi­ness­es, make cross over invest­ments between busi­ness­es and invest in dig­i­ti­za­tion oppor­tu­ni­ties. The total vol­ume of the cor­po­rate ven­ture fund is €300 mil­lion. He will serve as a Judge in the first Brainnova­tions Pitch Con­test host­ed by the 2017 Sharp­Brains Vir­tu­al Sum­mit: Brain Enhance­ment in the Dig­i­tal Age (Decem­ber 5–7th, 2017).

– Brain­no­va­tions Judg­ing Pan­el

Resource for Brain Fitness Centers

Our Mar­ket Report has received some recent addi­tion­al acco­lades:

In a wide­ly scat­tered and unreg­u­lat­ed field, this clear, cred­i­ble doc­u­ment
is a first-class, pio­neer­ing com­pendi­um that’s like­ly to become indus­try-stan­dard
for all of us in this field. Well done!”
— Eric Jensen, Founder of Jensen Learn­ing Cor­po­ra­tion.

This is the first clear, con­cise and com­pre­hen­sive overview and analy­sis I have seen of Brain Fitness Market Reportthe emerg­ing Brain-Train­ing mar­ket­place. It is a great mar­ket research for every investor, entre­pre­neur, man­ag­er, researcher and oth­ers who seek an under­stand­ing of the sub­ject. Per­son­al­ly, I was wait­ing such a review for quite a while. The Sharp­Brains staff, led by Alvaro Fer­nan­dez, real­ly did a great job here.”

– Dan­ny Dankn­er, CEO, Applied Cog­ni­tive Engi­neer­ing (ACE).

Neu­ro­science is at a cross­roads, and The State of the Brain Fit­ness Soft­ware Mar­ket 2008 by Sharp­Brains, points the way for­ward. Our under­stand­ing of how the brain works is just begin­ning to yield real fruit in the form of prod­ucts that tru­ly improve the func­tion of the brain. This reports gives any­one inter­est­ed in how to under­stand which prod­ucts are tru­ly in a posi­tion to make a dif­fer­ence in brain func­tion, and which mar­kets will be inter­est­ed and prof­itable for such prod­ucts an invalu­able guide. We found the analy­sis clear, pre­cise, loaded with sub­stan­tive insight. One would be fool­hardy not to use this pub­li­ca­tion as the best guide to this mar­ket.”

– Dr. Arthur Lavin, Asso­ciate Clin­i­cal Pro­fes­sor of Pedi­atrics, Case Med­ical School, and Med­ical Direc­tor of A Work­ing Mind.

As we begin the task of devel­op­ing a Brain Fit­ness Cen­ter at our Sun­rise Senior Liv­ing Com­mu­ni­ty, this Brain Fit­ness Mar­ket Report is prov­ing Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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