Wellness Coaching for Brain Health and Fitness

We just received this quote of how a major health sys­tem is using our Brain Fit­ness Mar­ket Report: “At Sut­ter Health Part­ners we rec­og­nize the impor­tance of brain health and how much the health of the brain and the body are inter­de­pen­dent.  The mar­ket report helped us fur­ther tar­get our coach­ing efforts to inte­grate brain…

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Exercise your brain in the Cognitive Age

In the past two days, The New York Times has pub­lished two excel­lent arti­cles on brain and cog­ni­tive fit­ness. Despite appear­ing in sep­a­rate sec­tions (tech­nol­o­gy and editorial), the two have more in com­mon than imme­di­ate­ly meets the eye. Both raise key ques­tions that politi­cians, health pol­i­cy mak­ers, busi­ness leaders, educators and consumers should pay atten­tion to. 1) First, Exer­cise Your Brain, or Else You’ll … Uh …, by Katie…

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Is Your Brain Ready To Drink Cheap Wine?

Prof. Baba Shiv, one of our advi­sors, just pub­lished a fas­ci­nat­ing paper on the pow­er of our beliefs to influ­ence brain acti­va­tion, and on how mar­ket­ing can influ­ence those beliefs: Price Tag Can Change The Way Peo­ple Expe­ri­ence Wine, Study Shows (Sci­ence Dai­ly) — Accord­ing to researchers at the Stan­ford Grad­u­ate School of Busi­ness and the…

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Brain Health/ Brain Training News

Roundup of inter­est­ing news in this emerg­ing field: 1) Brain Health Lead­ers Team Up to Pre­vent Crash­es. 2) Adults Improve Crit­i­cal Pro­fes­sion­al and Per­son­al Skills Through New Cog­ni­tive Train­ing Pro­gram. 3) Nature Neu­ro­science Pod­cast and Lon­don Taxi Dri­vers. 4) What Have You Changed Your Mind About, late­ly?. 5) The 2008 Mind & Life Sum­mer Research Institute…

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