Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Study debunks 4 common myths about brain training and lifelong cognitive enhancement

If the media is your main source of infor­ma­tion about brain train­ing and cog­ni­tive enhance­ment, you will prob­a­bly believe the fol­low­ing:

1) All brain train­ing is the same…

2) …and it sim­ply does­n’t work.

3) Com­mer­cial brain train­ing pro­grams, espe­cial­ly, don’t work.

4) How could they work? Genet­ics is des­tiny, aging is a pre­de­ter­mined process…so by age 60 or 70 or 80, “you can’t teach an old dog new tricks.”

If you tracked and ana­lyzed the sci­en­tif­ic lit­er­a­ture around cog­ni­tive train­ing, cog­ni­tive ther­a­pies, biofeed­back, med­i­ta­tion, brain reserve and neu­ro­plas­tic­i­ty in gen­er­al, you’d know those 4 beliefs are wrong. They are myths that pre­vent a more nuanced con­ver­sa­tion about brain-enhanc­ing lifestyles and about the emerg­ing brain train­ing and neu­rotech­nol­o­gy toolk­it.

Good news is, a just-pub­lished study should help debunk those myths–especially with regards to com­put­er­ized cog­ni­tive training–and pro­vide a bet­ter Read the rest of this entry »

Brain Training and Cognitive Assessment Market Surpassed $1.3 Billion In 2013

Heads-up: We just announced a new intel­li­gence pack­age aimed at edu­ca­tion, health, gam­ing and tech­nol­o­gy exec­u­tives and inno­va­tors.

Many mar­ket reports pro­vide lit­tle val­ue for the mon­ey. This mar­ket report by Sharp­Brains is the pre­cise oppo­site. Its wealth of data and analy­sis pro­vides very valu­able strate­gic and busi­ness devel­op­ment guid­ance to orga­ni­za­tions at the fron­tier of health and well­ness,” says Alexan­dra More­house, VP of Brand Man­age­ment at Kaiser Per­ma­nente. Read the rest of this entry »

Congrats, Digital Brain Health pioneers: Brain Resource, CogState, Emotiv, Lumos Labs, Neurosky, and more

Source: SharpBrains.com’s Report on The Dig­i­tal Brain Health Mar­ket 2012–2020

5 Mar­ket Lead­ers   Read the rest of this entry »

Transcript: Alvaro Fernandez on Brain Health and Non-invasive Cognitive Enhancement

Below you can find the full tran­script of our engag­ing Q&A ses­sion yes­ter­day on life­long cog­ni­tive fit­ness, “men­tal cap­i­tal­ism”, and more,  with Alvaro Fer­nan­dez, co-author of The Sharp­Brains Guide to Brain Fit­ness, mod­er­at­ed by Har­ry Moody, Direc­tor of Aca­d­e­m­ic Affairs at AARP.

Read the rest of this entry »

Technology Innovation to Enhance Wellbeing: New Model eHealth Community

Front Porch Cen­ter for Tech­nol­o­gy Inno­va­tion and Well­be­ing Receives Grant for the Mod­el eHealth Com­mu­ni­ty for Aging (press release):

- ” The Front Porch Cen­ter for Tech­nol­o­gy Inno­va­tion and Well­be­ing (Front Porch Cen­ter), a 501©(3) found­ed on the belief that tech­nol­o­gy inno­va­tion plays a vital role in enhanc­ing well­be­ing, was award­ed eHealth equip­ment val­ued at approx­i­mate­ly $207,000 through the Mod­el eHealth Com­mu­ni­ties ini­tia­tive at UC Davis Health Sys­tem and the Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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