Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Market Report: Transforming Brain Health with Digital Tools — The State of the Brain Fitness Market 2010

In hon­or of Brain Aware­ness Week (March 14–20th), any­one who reg­is­ters to par­tic­i­pate in the 2011 Sharp­Brains Sum­mit BEFORE MARCH 20TH will obtain a com­pli­men­tary 207-page PDF copy of the full mar­ket report Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion Across the Lifes­pan — The State of the Brain Fit­ness Mar­ket 2010. Please note that the nor­mal price of this report is $1,295. This report includes pro­pri­etary sur­veys, mar­ket data and in-depth analy­sis of 32 com­pa­nies, 10 Inno­va­tion Case Stud­ies pre­pared by 2010 Inno­va­tion Awards Win­ners and Final­ists, and 23 Research Exec­u­tive Briefs pre­pared by lead­ing sci­en­tists.

Report Sum­mary

This 207-page report tracks devel­op­ments at over thir­ty pub­lic and pri­vate com­pa­nies offer­ing dig­i­tal tools to assess, enhance and repair brain-based cog­ni­tive and self-reg­u­la­tion func­tions and pro­vides impor­tant indus­try data, insights and analy­sis to help investors, exec­u­tives, entre­pre­neurs, and pol­icy mak­ers nav­i­gate the oppor­tu­ni­ties and risks of this rapid­ly grow­ing field. The report dis­cusses the impli­ca­tions of cog­ni­tive neu­ro­science on healthy aging, edu­ca­tion, peak per­for­mance, and a num­ber of dis­or­ders such as atten­tion deficits, dyslex­ia, stroke and trau­matic brain injury, schiz­o­phre­nia, mild cog­ni­tive impair­ment, and Alzheimer’s dis­ease. The report also pro­vides infor­ma­tion and frame­works to help insti­tu­tions make informed invest­ment, part­ner­ing and pur­chase deci­sions.

The report includes:

  • Sur­vey: The com­plete results of an exclu­sive March 2010 mar­ket sur­vey with 1,900+ respon­dents (in Chap­ter 2)
  • Ven­dor analy­sis: A pro­pri­etary Mar­ket & Research Momen­tum Matrix to cat­e­go­rize main tech­nol­ogy ven­dors into four cat­e­gories, com­bined with 32 in-depth pro­files (in Chap­ter 3)
  • Inno­va­tion case stud­ies: Ten detailed case stud­ies pre­pared by the Top 10 Final­ists in the 2010 Brain Fit­ness Inno­va­tion Awards (in Chap­ter 4)
  • Research analy­sis: 23 Research Exec­u­tive Briefs writ­ten by lead­ing sci­en­tists at promi­nent research labs to pro­vide a unique win­dow into emerg­ing sci­ence and its impli­ca­tions (in Chap­ter 5)

–> Reg­is­ter to par­tic­i­pate in the 2011 Sharp­Brains Sum­mit BEFORE MARCH 20TH and obtain a com­pli­men­tary 207-page PDF copy of the full mar­ket report Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion Across the Lifes­pan — The State of the Brain Fit­ness Mar­ket 2010.

Table of Contents

Exec­u­tive Sum­ma­ry

Chap­ter 1. A Bird’s-Eye View of the Grow­ing Field
– A Mar­ket in the mak­ing: size, seg­ments and themes
– Val­ue propo­si­tion and busi­ness mod­els per cus­tomer seg­ment
– Major Devel­op­ments in 2009/ 2010: Pol­icy, Demand, Sup­ply, Sci­ence
– Pol­icy: from dis­ease treat­ment to enhanc­ing cog­ni­tion and men­tal well­ness across lifes­pan
– Demand: employ­ers, insur­ers and health plans join con­sumers and seniors’ com­mu­ni­ties
– Sci­ence: from Mag­ic Pills to Tools in the Toolk­it
– Sup­ply: final­ly, scal­able assess­ments and inte­grated solu­tions
– Nav­i­gat­ing the dig­i­tal brain health tech­nol­ogy land­scape
– Inter­view with Dr. Michael Merzenich — har­ness­ing neu­ro­plas­tic­i­ty

Chap­ter 2. Mar­ket Sur­vey of Pri­or­i­ties, Beliefs, and Habits
– March 2010: Sur­vey of 1,900 deci­sion-mak­ers and ear­ly adopters
– Key take-aways
– Rank­ing of Brain Func­tions to Thrive in the XXI cen­tury
– Beliefs and Habits
– Pub­lic Aware­ness Pri­or­i­ties
– Pur­chase his­tory and com­par­a­tive cus­tomer sat­is­fac­tion
– Cus­tomer sat­is­fac­tion for four top prod­ucts
– Pur­chase inten­tions over next 12 months.
– Sur­vey details and demo­graphic infor­ma­tion

Chap­ter 3. The Emerg­ing Com­pet­i­tive Land­scape
– Nav­i­gat­ing the land­scape for assess­ments, ther­a­pies, train­ing and ser­vices
– The Sharp­Brains Research-Mar­ket Momen­tum Matrix
– Sum­mary table: Sharp­Brains’ Take on thir­ty-two Com­pa­nies
– Sev­en Lead­ers: Com­pany Pro­files
– Five High Poten­tials: Com­pany Pro­files
– Two Cross­words 2.0: Com­pany Pro­files
– Six Wait & See: Com­pany Pro­files
– Six Inno­v­a­tive Ser­vice Mod­els
– Six Inno­v­a­tive Start-Ups

Chap­ter 4. 2010 Inno­va­tion Awards: Ten Case Stud­ies
– Inno­va­tion Case Stud­ies: Sum­mary Table
– Judg­ing Pan­el, Cri­te­ria and Results
– Arrow­smith Pro­gram: Final­ist
– USA Hock­ey: Grand Prize Win­ner
– Nation­wide Mutu­al Insur­ance: Sil­ver Prize Win­ner
– Uni­ver­sity Behav­ioral Health­Care: Final­ist
– All­state: Sil­ver Prize Win­ner
– AAA Foun­da­tion for Traf­fic Safe­ty: Final­ist
– Saint Luke’s Brain and Stroke Insti­tute: Final­ist
– Oak­land Unifi ed School Dis­trict: Final­ist
– Men­tal Health Asso­ci­a­tion of Rock­land Coun­ty: Final­ist
– SCAN Health Plan: Final­ist

Chap­ter 5. Research & Devel­op­ment: 23 Research Exec­u­tive Briefs on Mea­sur­ing & Enhanc­ing Brain Fit­ness
– Recent Find­ings in Con­text
– Debunk­ing 10 typ­i­cal myths
– Research Exec­u­tive Briefs: Sum­mary Table
– Cog­ni­tion, neu­ro­pro­tec­tion and aging: A Nunes (Illi­nois), J Stein­er­man (Ein­stein-Mon­te­fiore)
– Mea­sur­ing and enhanc­ing dri­ving fi tness: N Cas­savaugh (Illi­nois), J Edwards (South Flori­da)
– Sur­vey of evi­dence-based cog­ni­tive train­ing method­olo­gies: T Alloway (Stir­ling), S Jaeg­gi & M Buschkuehl (Michi­gan, Bern), T Kling­berg (Karolin­ska), E Zelin­ski (USC Davis), D Vance (UAB), J Edwards (South Flori­da)
– Cog­ni­tive val­ue and lim­i­ta­tions of 3 types of com­mer­cial videogames: R Haier (Mind Research Net­work), D Bave­lier & S Green (Rochester), A Kramer (Illi­nois)
– Cur­rent and future com­put­er­ized ther­a­pies: D Lear­month (City), D Bave­lier &B Hubert-Wal­lan­der (Rochester),
– Emerg­ing brain-based mark­ers: J Stein­er­man (Ein­stein-Mon­te­fiore), B Gib­son (Notre Dame), Y Stern (Colum­bia), D Rabin­er (Duke)
– Emerg­ing clin­i­cal tools (neu­ro­feed­back, TMS, tDCS): L Hir­sh­berg & E Fes­ta (Brown), J Cooney Hor­vath & A Pas­cual Leone & F Fregni(Harvard)
– Inter­view with Dr. Mar­tin Buschkuehl — Cross­word puz­zles vs. cog­ni­tive train­ing

Chap­ter 6: K12 Schools
– Key trends and play­ers
– New Fed­eral Fund enables sig­nifi cant Sci­en­tific Learn­ing growth
– What Works Clearinghouse’s take on Fast For­Word, Earo­bics, Read, Write &Type!
– Rein­vent­ing edu­ca­tion: from con­tent trans­fer to per­son­al­ized capac­ity devel­op­ment
– Per­spec­tive by Tra­cy Alloway — Work­ing Mem­ory pre­dicts aca­d­e­mic per­for­mance

Chap­ter 7: Employ­ers
– Key trends and play­ers
– Sports Teams: detect, treat Trau­matic Brain Injury
– Sports Teams: improv­ing Win Ratios
– Mil­i­tary appli­ca­tions: detect, treat Trau­matic Brain Injury
– Mil­i­tary appli­ca­tions: accel­er­ate learn­ing, train­ing, per­for­mance
– Cor­po­rate Amer­ica: new brain-based solu­tions to well­ness and train­ing
– The Mature Work­force adds urgency to brain fit­ness inno­va­tion
– Inter­view with Prof. Daniel Gopher – cog­ni­tive Sim­u­la­tions to enhance per­for­mance

Chap­ter 8: Con­sumers
– Key trends and play­ers
– Focus groups: 50+ con­sumers want use­ful, chal­leng­ing fun
– AARP sur­vey: 65+ con­sumers want health and inde­pen­dence (not anti­ag­ing)
– Demo­graphic profi le of “cog­ni­tive gym” mem­bers
– AAA pro­motes cog­ni­tive train­ing for dri­ving fit­ness
– New assess­ments: val­i­dated Alzheimer’s screen­ing, brain fit­ness action plans
– From stand­alone prod­ucts to inte­grated online/ mobile plat­forms
– Claims by BBC Brain Test Britain mud­dle the waters (yes, more)
– Inter­view with Peter Kissinger — main­tain­ing dri­ving fit­ness as we age
– Per­spec­tive by Dr. Eliz­a­beth Zelin­ski on BBC Brain Test Britain
– Check­list for con­sumers eval­u­at­ing prod­ucts

Chap­ter 9: Providers
– Key trends and play­ers
– Health reform and Men­tal Par­ity Law dri­ve adop­tion of fi rst Brain-based Clin­i­cal Deci­sion Sup­port Sys­tems
– Nation­al Insti­tute of Health (NIH) Pan­el on AD/ Cog­ni­tive Decline Pre­ven­tion: our Analy­sis
– Con­tin­ued Growth of “Brain Fit­ness Cen­ters” in Senior Liv­ing com­mu­ni­ties
– Com­put­er­ized Cog­ni­tive Behav­ioral Ther­apy as first-line treat­ment in the UK
– US Health Plans and Insur­ers Expand Cog­ni­tive Well­ness, Retrain­ing, Rehab Toolk­its
– Rein­vent­ing TBI and schiz­o­phre­nia care
– Inter­view with Patrick Dono­hue – new frame­works and tools to stan­dard­ize care
– Per­spec­tive by Dr. Elkhonon Gold­berg – why and how neu­ropsy­chol­ogy needs to guide phar­ma­col­ogy
– Per­spec­tive by Dr. David Rabin­er — com­par­ing Work­ing Mem­ory Train­ing &med­ica­tion treat­ment for ADHD
– Check­list for providers select­ing brain fit­ness pro­grams and solu­tions

Chap­ter 10: Future Direc­tions: Pro­jec­tions and Bot­tle­necks
– 2010–2015 Mar­ket Out­look
– 2015 Growth Pro­jec­tions and Sce­nar­ios
– Cat­e­gory risks and mit­i­ga­tion
– Five Per­spec­tives by thought-lead­ers and deci­sion-mak­ers
– Inter­view with Dr. John Docher­ty — Tech­nol­ogy as the miss­ing link to enable a brain-based mod­el of Brain Care

In-depth Company Profiles

The tech­nol­ogy and ser­vice ven­dors ana­lyzed in depth in the report are:

  • Advanced Brain Tech­nolo­gies
  • Applied Cog­ni­tive Engi­neer­ing
  • Arrow­smith School
  • Brain Cen­ter Amer­ica
  • Brain Resource
  • CNS Vital Signs
  • Cog­nic­iti
  • Cog­ni­tive Fit­ness and Inno­v­a­tive Ther­a­pies
  • Cogmed
  • Cog­niFit
  • Cogstate
  • Dakim
  • E-Hub
  • Houghton Mif­flin
  • Learn­ing Enhance­ment Cor­po­ra­tion
  • Learn­ingRx
  • Lex­ia Learn­ing
  • Lumos Labs
  • Mar­bles: The Brain Store
  • Med­In­ter­act
  • Mem­ory Train­ing Cen­ters of Amer­ica
  • Mind360
  • MyBrain­Trainer
  • Neo­Corta
  • Neu­ro­Trax
  • NovaV­i­sion
  • Posit Sci­ence
  • Sci­en­tific Brain Train­ing
  • Sci­en­tific Learn­ing
  • Ultra­sis
  • Unit­ed BioSource (acquired CDR)
  • Telos Inter­na­tional
  • Vibrant­Brains
  • Vig­or­ous Mind
  • Viv­ity Labs

–> Reg­is­ter to par­tic­i­pate in the 2011 Sharp­Brains Sum­mit BEFORE MARCH 20TH and obtain a com­pli­men­tary 207-page PDF copy of the full mar­ket report Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion Across the Lifes­pan — The State of the Brain Fit­ness Mar­ket 2010.

Leave a Reply...

Loading Facebook Comments ...

Leave a Reply

Categories: Uncategorized

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Watch All Recordings Now (40+ Speakers, 12+ Hours)

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

Follow us and Engage via…

RSS Feed

Search for anything brain-related in our article archives