Market Report: Transforming Brain Health with Digital Tools — The State of the Brain Fitness Market 2010
In honor of Brain Awareness Week (March 14–20th), anyone who registers to participate in the 2011 SharpBrains Summit BEFORE MARCH 20TH will obtain a complimentary 207-page PDF copy of the full market report Transforming Brain Health with Digital Tools to Assess, Enhance and Treat Cognition Across the Lifespan — The State of the Brain Fitness Market 2010. Please note that the normal price of this report is $1,295. This report includes proprietary surveys, market data and in-depth analysis of 32 companies, 10 Innovation Case Studies prepared by 2010 Innovation Awards Winners and Finalists, and 23 Research Executive Briefs prepared by leading scientists.
Report Summary
This 207-page report tracks developments at over thirty public and private companies offering digital tools to assess, enhance and repair brain-based cognitive and self-regulation functions and provides important industry data, insights and analysis to help investors, executives, entrepreneurs, and policy makers navigate the opportunities and risks of this rapidly growing field. The report discusses the implications of cognitive neuroscience on healthy aging, education, peak performance, and a number of disorders such as attention deficits, dyslexia, stroke and traumatic brain injury, schizophrenia, mild cognitive impairment, and Alzheimer’s disease. The report also provides information and frameworks to help institutions make informed investment, partnering and purchase decisions.
The report includes:
- Survey: The complete results of an exclusive March 2010 market survey with 1,900+ respondents (in Chapter 2)
- Vendor analysis: A proprietary Market & Research Momentum Matrix to categorize main technology vendors into four categories, combined with 32 in-depth profiles (in Chapter 3)
- Innovation case studies: Ten detailed case studies prepared by the Top 10 Finalists in the 2010 Brain Fitness Innovation Awards (in Chapter 4)
- Research analysis: 23 Research Executive Briefs written by leading scientists at prominent research labs to provide a unique window into emerging science and its implications (in Chapter 5)
–> Register to participate in the 2011 SharpBrains Summit BEFORE MARCH 20TH and obtain a complimentary 207-page PDF copy of the full market report Transforming Brain Health with Digital Tools to Assess, Enhance and Treat Cognition Across the Lifespan — The State of the Brain Fitness Market 2010.
Table of Contents
Executive Summary
Chapter 1. A Bird’s‑Eye View of the Growing Field
– A Market in the making: size, segments and themes
– Value proposition and business models per customer segment
– Major Developments in 2009/ 2010: Policy, Demand, Supply, Science
– Policy: from disease treatment to enhancing cognition and mental wellness across lifespan
– Demand: employers, insurers and health plans join consumers and seniors’ communities
– Science: from Magic Pills to Tools in the Toolkit
– Supply: finally, scalable assessments and integrated solutions
– Navigating the digital brain health technology landscape
– Interview with Dr. Michael Merzenich — harnessing neuroplasticity
Chapter 2. Market Survey of Priorities, Beliefs, and Habits
– March 2010: Survey of 1,900 decision-makers and early adopters
– Key take-aways
– Ranking of Brain Functions to Thrive in the XXI century
– Beliefs and Habits
– Public Awareness Priorities
– Purchase history and comparative customer satisfaction
– Customer satisfaction for four top products
– Purchase intentions over next 12 months.
– Survey details and demographic information
Chapter 3. The Emerging Competitive Landscape
– Navigating the landscape for assessments, therapies, training and services
– The SharpBrains Research-Market Momentum Matrix
– Summary table: SharpBrains’ Take on thirty-two Companies
– Seven Leaders: Company Profiles
– Five High Potentials: Company Profiles
– Two Crosswords 2.0: Company Profiles
– Six Wait & See: Company Profiles
– Six Innovative Service Models
– Six Innovative Start-Ups
Chapter 4. 2010 Innovation Awards: Ten Case Studies
– Innovation Case Studies: Summary Table
– Judging Panel, Criteria and Results
– Arrowsmith Program: Finalist
– USA Hockey: Grand Prize Winner
– Nationwide Mutual Insurance: Silver Prize Winner
– University Behavioral HealthCare: Finalist
– Allstate: Silver Prize Winner
– AAA Foundation for Traffic Safety: Finalist
– Saint Luke’s Brain and Stroke Institute: Finalist
– Oakland Unifi ed School District: Finalist
– Mental Health Association of Rockland County: Finalist
– SCAN Health Plan: Finalist
Chapter 5. Research & Development: 23 Research Executive Briefs on Measuring & Enhancing Brain Fitness
– Recent Findings in Context
– Debunking 10 typical myths
– Research Executive Briefs: Summary Table
– Cognition, neuroprotection and aging: A Nunes (Illinois), J Steinerman (Einstein-Montefiore)
– Measuring and enhancing driving fi tness: N Cassavaugh (Illinois), J Edwards (South Florida)
– Survey of evidence-based cognitive training methodologies: T Alloway (Stirling), S Jaeggi & M Buschkuehl (Michigan, Bern), T Klingberg (Karolinska), E Zelinski (USC Davis), D Vance (UAB), J Edwards (South Florida)
– Cognitive value and limitations of 3 types of commercial videogames: R Haier (Mind Research Network), D Bavelier & S Green (Rochester), A Kramer (Illinois)
– Current and future computerized therapies: D Learmonth (City), D Bavelier &B Hubert-Wallander (Rochester),
– Emerging brain-based markers: J Steinerman (Einstein-Montefiore), B Gibson (Notre Dame), Y Stern (Columbia), D Rabiner (Duke)
– Emerging clinical tools (neurofeedback, TMS, tDCS): L Hirshberg & E Festa (Brown), J Cooney Horvath & A Pascual Leone & F Fregni(Harvard)
– Interview with Dr. Martin Buschkuehl — Crossword puzzles vs. cognitive training
Chapter 6: K12 Schools
– Key trends and players
– New Federal Fund enables signifi cant Scientific Learning growth
– What Works Clearinghouse’s take on Fast ForWord, Earobics, Read, Write &Type!
– Reinventing education: from content transfer to personalized capacity development
– Perspective by Tracy Alloway — Working Memory predicts academic performance
Chapter 7: Employers
– Key trends and players
– Sports Teams: detect, treat Traumatic Brain Injury
– Sports Teams: improving Win Ratios
– Military applications: detect, treat Traumatic Brain Injury
– Military applications: accelerate learning, training, performance
– Corporate America: new brain-based solutions to wellness and training
– The Mature Workforce adds urgency to brain fitness innovation
– Interview with Prof. Daniel Gopher – cognitive Simulations to enhance performance
Chapter 8: Consumers
– Key trends and players
– Focus groups: 50+ consumers want useful, challenging fun
– AARP survey: 65+ consumers want health and independence (not antiaging)
– Demographic profi le of “cognitive gym” members
– AAA promotes cognitive training for driving fitness
– New assessments: validated Alzheimer’s screening, brain fitness action plans
– From standalone products to integrated online/ mobile platforms
– Claims by BBC Brain Test Britain muddle the waters (yes, more)
– Interview with Peter Kissinger — maintaining driving fitness as we age
– Perspective by Dr. Elizabeth Zelinski on BBC Brain Test Britain
– Checklist for consumers evaluating products
Chapter 9: Providers
– Key trends and players
– Health reform and Mental Parity Law drive adoption of fi rst Brain-based Clinical Decision Support Systems
– National Institute of Health (NIH) Panel on AD/ Cognitive Decline Prevention: our Analysis
– Continued Growth of “Brain Fitness Centers” in Senior Living communities
– Computerized Cognitive Behavioral Therapy as first-line treatment in the UK
– US Health Plans and Insurers Expand Cognitive Wellness, Retraining, Rehab Toolkits
– Reinventing TBI and schizophrenia care
– Interview with Patrick Donohue – new frameworks and tools to standardize care
– Perspective by Dr. Elkhonon Goldberg – why and how neuropsychology needs to guide pharmacology
– Perspective by Dr. David Rabiner — comparing Working Memory Training &medication treatment for ADHD
– Checklist for providers selecting brain fitness programs and solutions
Chapter 10: Future Directions: Projections and Bottlenecks
– 2010–2015 Market Outlook
– 2015 Growth Projections and Scenarios
– Category risks and mitigation
– Five Perspectives by thought-leaders and decision-makers
– Interview with Dr. John Docherty — Technology as the missing link to enable a brain-based model of Brain Care
In-depth Company Profiles
The technology and service vendors analyzed in depth in the report are:
- Advanced Brain Technologies
- Applied Cognitive Engineering
- Arrowsmith School
- Brain Center America
- Brain Resource
- CNS Vital Signs
- Cogniciti
- Cognitive Fitness and Innovative Therapies
- Cogmed
- CogniFit
- Cogstate
- Dakim
- E‑Hub
- Houghton Mifflin
- Learning Enhancement Corporation
- LearningRx
- Lexia Learning
- Lumos Labs
- Marbles: The Brain Store
- MedInteract
- Memory Training Centers of America
- Mind360
- MyBrainTrainer
- NeoCorta
- NeuroTrax
- NovaVision
- Posit Science
- Scientific Brain Training
- Scientific Learning
- Ultrasis
- United BioSource (acquired CDR)
- Telos International
- VibrantBrains
- Vigorous Mind
- Vivity Labs
–> Register to participate in the 2011 SharpBrains Summit BEFORE MARCH 20TH and obtain a complimentary 207-page PDF copy of the full market report Transforming Brain Health with Digital Tools to Assess, Enhance and Treat Cognition Across the Lifespan — The State of the Brain Fitness Market 2010.