Cognitive Fitness and Innovative Therapies
Every Monday during the next 10 weeks we’ll discuss here what leading industry, science and policy experts –all of whom will speak at the upcoming 2011 SharpBrains Summit (March 30th — April 1st, 2011)– have to say about emerging opportunities and challenges to address, over the next 10 years, the growing brain-related societal demands.
Without further ado, here you have what four Summit Speakers say…
1. How would you define “brain fitness” vs. “physical fitness”?
Physical fitness can refer to an overall or general state of health and well-being. However, it is also often used more specifically to refer to the ability to perform a given activity, occupation, or sport.
Similarly brain fitness might be used to refer to a general state of healthy, optimized brain function, or a more specific brain-based ability to process certain, specific information, enable certain motor actions, or support certain cognitive abilities. Importantly though, I would argue [Read more…] about New Interview Series (Part 1 of 10): Why Care About Brain Fitness Innovation?
In spite of the recent economic downturn, revenues for digital technologies to assess, enhance and treat cognition, or digital brain health and fitness tools, grew 35% in 2009. “The convergence of demographic and policy trends with cognitive neuroscience discoveries and technological innovation is giving birth to a nascent marketplace that can fundamentally transform what brain health is, how it is measured, and how it is done,” says Alvaro Fernandez, member of the World Economic Forum’s Council on the Aging Society and Editor-in-Chief of the report. “This groundbreaking report can help pioneers shape the emerging toolkit to benefit an aging society that increasingly seeks new ways to enhance cognitive functionality and mental wellness across the lifespan.”
“As the brain is thrust into the center of the healthcare ecosystem, innovative cognitive health and brain fitness applications will play an increasingly important role in defining neurocentric health,” adds Jake Dunagan, Research Director at the Institute For The Future.
A majority among the 1,900+ decision-makers and early-adopters surveyed said they trusted the effectiveness of non-invasive options above invasive options to enhance critical brain functionality. Professional and intellectual challenges were rated very effective by 61% of respondents, aerobic exercise and reading books by 42%, meditation by 38%, computerized brain training by 26%, taking prescription drugs by 13%, taking supplements by 12%, and self-medicating with drugs by 1%.
These are among the key findings of a 207-page market report released today by SharpBrains and prepared in collaboration with 24 leading scientists and 10 innovative organizations — the most comprehensive such research study done to analyze emerging research, technologies and marketplace.
“We must do for brain health in the 21st century what we largely accomplished in cardiovascular health in the past century. It’s time to take scientific insights out of the lab and to identify practical applications, making the maintenance of good brain fitness a public health priority,” indicates William Reichman, MD, President and CEO of Baycrest.