Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Neurotech gone pervasive

This Is Your Brain on Business (Fortune):

“…here’s a sign of how quickly things move in neuroscience: Earlier this year, another paraplegic man, Rodrigo Hübner Mendes, became the first person to drive a race car solely with his mind.

Some might even argue that mind controlled driving is not as impressive as making paralyzed people move their limbs—since for neuroscientists, controlling objects thanks to cutting-edge brain-computer interfaces has become quite common. What is noteworthy in Hübner Mendes’ driving performance is that Read the rest of this entry »

How mindfulness meditation is infiltrating the corporate world

mindful workI thought I’d read everything about mindfulness, but this was news to me: Steve Jobs was a meditator. Back in 1981, long before mindfulness meditation became a popular subject of scientific inquiry, Jobs, the cofounder and public face of Apple Computers, was already practicing mindfulness as a way to calm his mind, stay focused, and feel happier.

According to David Gelles, business reporter for the New York Times, Jobs is not some lone outlier—the number of business leaders embracing mindfulness is at an all time high, and growing. To write his new book, Mindful Work: How Meditation Is Changing Business from the Inside Out, Gelles traveled the country, talking to Read the rest of this entry »

The Next Frontier: Neuroscience, Business and the Arts

“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose.” – Oh The Places You’ll Go, Dr.Seuss.

The space between creativity and entrepreneurship is one of the most exciting areas unfolding in our modern world right now. Read the rest of this entry »

The Business and Ethics of the Brain Fitness Boom – Part 4: The Future

Building Blocks for a Better Future

The best alternative for tomorrow should be better than the best alternative available today. How do we get there, when “cognition” and “brain fitness” remain elusive concepts in popular culture? I believe that the lack of public education is the major obstacle that limits the brain fitness field’s potential to deliver real-world benefits, since only informed demand will ensure the ongoing development of rational, structured “rules of the road.” What could be done to address this and other particular obstacles? Read the rest of this entry »

The Business and Ethics of the Brain Fitness Boom – Part 3: The Real Need

Engaging people where they are in the life-course

Eighty percent of the 38,000 adults over age 50 who were responders in the 2010 AARP Member Opinion Survey indicated “staying mentally sharp” was their top ranked interest and concern (Dinger, 2010). What exactly does this phrase mean? And what role can technology play in “staying mentally sharp”? Intel CEO Paul Otellini has said, “You have to start by thinking about what people want to do… and work backward.” Read the rest of this entry »

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