Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Neurotech gone pervasive

This Is Your Brain on Busi­ness (For­tune):

…here’s a sign of how quick­ly things move in neu­ro­science: Ear­li­er this year, anoth­er para­plegic man, Rodri­go Hüb­n­er Mendes, became the first per­son to dri­ve a race car sole­ly with his mind.

Some might even argue that mind con­trolled dri­ving is not as impres­sive as mak­ing par­a­lyzed peo­ple move their limbs—since for neu­ro­sci­en­tists, con­trol­ling objects thanks to cut­ting-edge brain-com­put­er inter­faces has become quite com­mon. What is note­wor­thy in Hüb­n­er Mendes’ dri­ving per­for­mance is that Read the rest of this entry »

How mindfulness meditation is infiltrating the corporate world

mindful workI thought I’d read every­thing about mind­ful­ness, but this was news to me: Steve Jobs was a med­i­ta­tor. Back in 1981, long before mind­ful­ness med­i­ta­tion became a pop­u­lar sub­ject of sci­en­tif­ic inquiry, Jobs, the cofounder and pub­lic face of Apple Com­put­ers, was already prac­tic­ing mind­ful­ness as a way to calm his mind, stay focused, and feel hap­pi­er.

Accord­ing to David Gelles, busi­ness reporter for the New York Times, Jobs is not some lone outlier—the num­ber of busi­ness lead­ers embrac­ing mind­ful­ness is at an all time high, and grow­ing. To write his new book, Mind­ful Work: How Med­i­ta­tion Is Chang­ing Busi­ness from the Inside Out, Gelles trav­eled the coun­try, talk­ing to Read the rest of this entry »

The Next Frontier: Neuroscience, Business and the Arts

You have brains in your head. You have feet in your shoes. You can steer your­self any direc­tion you choose.” — Oh The Places You’ll Go, Dr.Seuss.

The space between cre­ativ­i­ty and entre­pre­neur­ship is one of the most excit­ing areas unfold­ing in our mod­ern world right now. Read the rest of this entry »

The Business and Ethics of the Brain Fitness Boom — Part 4: The Future

Build­ing Blocks for a Bet­ter Future

The best alter­na­tive for tomor­row should be bet­ter than the best alter­na­tive avail­able today. How do we get there, when “cog­ni­tion” and “brain fit­ness” remain elu­sive con­cepts in pop­u­lar cul­ture? I believe that the lack of pub­lic edu­ca­tion is the major obsta­cle that lim­its the brain fit­ness field’s poten­tial to deliv­er real-world ben­e­fits, since only informed demand will ensure the ongo­ing devel­op­ment of ratio­nal, struc­tured “rules of the road.” What could be done to address this and oth­er par­tic­u­lar obsta­cles? Read the rest of this entry »

The Business and Ethics of the Brain Fitness Boom — Part 3: The Real Need

Engag­ing peo­ple where they are in the life-course

Eighty per­cent of the 38,000 adults over age 50 who were respon­ders in the 2010 AARP Mem­ber Opin­ion Sur­vey indi­cat­ed “stay­ing men­tal­ly sharp” was their top ranked inter­est and con­cern (Dinger, 2010). What exact­ly does this phrase mean? And what role can tech­nol­o­gy play in “stay­ing men­tal­ly sharp”? Intel CEO Paul Otelli­ni has said, “You have to start by think­ing about what peo­ple want to do… and work back­ward.” Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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