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Neuroplasticity, Brain Fitness and Cognitive Health News

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In honor of Alzheimer’s & Brain Awareness Month, let’s discuss 10 Key Facts To Harness Brain Plasticity And Prolong Brain Health

June is Alzheimer’s & Brain Aware­ness Month, so let me share 10 Key Facts to har­ness brain plas­tic­i­ty & pro­long brain health that come from the hun­dreds of sci­en­tif­ic and med­ical stud­ies we ana­lyzed to Read the rest of this entry »

20 Must-Know Facts to Harness Neuroplasticity and Improve Brain Health

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June is Alzheimer’s & Brain Aware­ness Month, so let me share these 20 Must-Know Facts to Har­ness Neu­ro­plas­tic­i­ty & Improve Brain Health that come from the hun­dreds of sci­en­tif­ic and med­ical stud­ies we ana­lyzed  Read the rest of this entry »

Brain Fitness Survey: We Need More Brain Awareness Weeks!

If you sub­scribe to our month­ly newslet­ter, you may remem­ber we ran a sur­vey in Jan­u­ary. Well, the response rate and the qual­i­ty of the respons­es were noth­ing short of spec­tac­u­lar, in many dimen­sions. The respons­es from over 2,000 par­tic­i­pants (out of 21,000 sub­scribers) rein­force the need for pub­lic aware­ness ini­tia­tives and qual­i­ty infor­ma­tion to help eval­u­ate and nav­i­gate prod­uct claims.

I have been pre­sent­ing the results from one of the ques­tions (see below), yes­ter­day at the ASA/ NCOA (Amer­i­can Soci­ety on Aging) event, today at IHRSA (Inter­na­tion­al Health, Rac­quet and Sports­club Asso­ci­a­tion), as part of more com­pre­hen­sive pre­sen­ta­tions of what is going on in the brain fit­ness and cog­ni­tive health field.

An obvi­ous impli­ca­tion for the sur­vey result rein­forces the need for brain-relat­ed pub­lic aware­ness cam­paigns such as the ongo­ing Brain Aware­ness Week. Every year, land­mark research find­ings open new oppor­tu­ni­ties to help main­tain life­long cog­ni­tive health and brain fit­ness. The oppor­tu­ni­ty is immense — but we will need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, help­ing con­sumers and pro­fes­sion­als sep­a­rate hope from hype and make informed deci­sions.

Robin Klaus, Chair­man of Club One Fit­ness Cen­ters (the com­pa­ny is a client, he is an advi­sor), just gave us a nice quote say­ing that “as our pop­u­la­tion ages the fields of phys­i­cal fit­ness and brain fit­ness will nat­u­ral­ly merge and, as this hap­pens, a whole new field of val­ued added ser­vices will emerge for our mem­bers. High qual­i­ty infor­ma­tion­al resources such as Sharp­Brains’ are cru­cial to the suc­cess of this merg­er.”

The Sur­vey: Results to Key Ques­tion

Asked, “What is the most impor­tant prob­lem you see in the brain fit­ness field and how do you think it can be solved?” respon­dents iden­ti­fied the fol­low­ing six prob­lems in rank order:

#1: Pub­lic Aware­ness (39%)
— “Get­ting peo­ple to under­stand that hered­i­ty alone does not decide brain func­tion­ing.”
— “An expec­tant pub­lic will first want to believe that a “mir­a­cle” drug is to be soon avail­able (to pre­vent Alzheimer’s Dis­ease).”

#2: Nav­i­gat­ing Claims (21%)
- “How to sep­a­rate mar­ket­ing hype from stuff that real­ly works?”
— “The lack of stan­dards and clear def­i­n­i­tions is very con­fus­ing, and makes a lot of peo­ple scep­ti­cal.”

#3: Research (15%)
— “Deter­min­ing what activ­i­ties are most ben­e­fi­cial to Read the rest of this entry »

Resources for Brain Health Across the Lifespan

As promised in my pre­vi­ous post on Neu­ro­ge­n­e­sis and Brain Plas­tic­i­ty in Adult Brains, I will now list some inter­views, video, arti­cles, and books that go hand-in-hand with these brain booksfas­ci­nat­ing top­ics we are dis­cussing. Please com­ment below if you have favorite addi­tion­al resources!

NEUROGENESIS

MIT news – Picow­er researcher finds neu­ron growth in adult brain

Soci­ety for Neu­ro­science brain brief – Adult Neu­ro­ge­n­e­sis

BRAIN PLASTICITY

Neu­ro­science for Kids – Brain Plas­tic­i­ty: What Is It?

Soci­ety for Neu­ro­science brain brief – Brain Plas­tic­i­ty, Lan­guage Pro­cess­ing and Read­ing

Brain Sci­ence Pod­cast – Gin­ger Camp­bell inter­view with Nor­man Doidge, MD, Read the rest of this entry »

Watch All Recordings Now (40+ Speakers, 12+ Hours)

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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