bloggers

Brain Fitness Webinar Series

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I have been trav­el­ling much over the last 2 weeks to speak at a num­ber of con­fer­ences and uni­ver­si­ties. I promised I would be shar­ing some of the key high­lights, but we have decid­ed to do some­thing bet­ter to do jus­tice to the rich­ness and com­plex­i­ty of the field we cov­er. We are going to launch an exper­i­ment: a Brain Fit­ness Webi­nar Series.

This inau­gur­al Brain Fit­ness Webi­nar Series will con­sist of 3 free live ses­sions. The series cov­ers the most fun­da­men­tal advances in cog­ni­tive sci­ence and their impli­ca­tions for indi­vid­u­als, com­pa­nies and orga­ni­za­tions. And we are hon­ored to have John Med­i­na lead of the sessions!

Each event is inde­pen­dent, in top­ic and in reg­is­tra­tion process.

Webi­nar #1: In “The State of the Brain Fit­ness Soft­ware Mar­ket, 2008, I will pro­videBrain Fitness Market Report an overview of the sci­ence, mar­ket, and ven­dor land­scape of the emerg­ing brain fit­ness soft­ware mar­ket, based on our recent mar­ket report on this grow­ing category.
— Tar­get audi­ence: Exec­u­tives, pro­fes­sion­als, investors, reporters and blog­gers inter­est­ed in learn­ing more about the brain fit­ness market.
— More infor­ma­tion: Mar­ket Report.
— Date and time: Tues­day May 27th, 2pm EDT/ 11am PDT
Reg­is­ter: Here

Webi­nar #2: In “Brain Rules for Think­ing Smarter, John Med­i­na, devel­op­men­tal Brain Rules-John Medinamol­e­c­u­lar biol­o­gist and author of Brain Rules: 12 Prin­ci­ples for Striv­ing and Thriv­ing at Work, Home, and School will empha­size the impor­tance of phys­i­cal exer­cise, stress man­age­ment and avoid­ing mul­ti­task­ing altogether.
— Tar­get audi­ence: Any­one who wants to learn more about brain health and performance.
— More infor­ma­tion: The Sci­ence of Think­ing Smarter, by John Medina.
— Date and time: Tues­day June 3rd, 2pm EDT/ 11am PDT
Reg­is­ter: Here

Webi­nar #3: In “The Sci­ence and Prac­tice of Brain Fit­ness,” I will Brain Fitness 101 eGuidepro­vide an overview of the Brain 101, lat­est research find­ings and impli­ca­tions for how to improve brain health and per­for­mance based on my class­es and speak­ing engagements.
— Tar­get audi­ence: Any­one who wants to learn more about brain health and performance
— Date and time: Tues­day June 10th, 2pm EDT/ 11am PDT
Reg­is­ter: Here

I hope you find this series stim­u­lat­ing. Just pick the event that sounds more rel­e­vant to your interests!

Beating forgetfulness and boosting the brain

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Very good arti­cle in Mar­ket­Watch titled Beat­ing for­get­ful­ness and boost­ing the brain. Prob­a­bly the best we have seen so far pro­vid­ing an over­all indus­try per­spec­tive on a nascent field. I rec­om­mend read­ing the whole arti­cle, but here you have some teasers:

  • “As boomers age, the dri­ve to cor­rect such dis­com­fort has impli­ca­tions for health and well­ness, employ­ment and cor­po­rate train­ing — even sports. It’s giv­ing rise to a bur­geon­ing busi­ness of brain-boost­ing prod­ucts and ser­vices, as well as explo­ration into “cog­ni­tive enhanc­ing” pre­scrip­tion drugs.”
  • “The mar­ket for brain-fit­ness soft­ware tar­get­ing U.S. adults is esti­mat­ed to be $80 mil­lion to $100 mil­lion this year, up from $60 mil­lion last year and $2 mil­lion in 2005, accord­ing to Sharp­Brains, a San Fran­cis­co-based por­tal that helps indi­vid­u­als and com­pa­nies nav­i­gate brain-train­ing infor­ma­tion, prod­ucts and services.”
  • “It’s also easy to con­fuse age-relat­ed mem­o­ry prob­lems with the effects of undi­ag­nosed depres­sion or anx­i­ety, which are reversible, said Dr. Gene Cohen, direc­tor of the Cen­ter on Aging, Health & Human­i­ties at George Wash­ing­ton Uni­ver­si­ty Med­ical Center”
  • “The busi­ness of brain train­ing start­ed tak­ing off after [Read more…] about Beat­ing for­get­ful­ness and boost­ing the brain