McLaren and MindMaze race to the future
“Formula 1 team McLaren Racing has signed a multi-year partnership with Swiss neurotechnology firm MindMaze to continue testing neurosensing technology on its drivers.
MindMaze’s combination of virtual reality, motion capture and EEG brain scans has previously been used to assist stroke patients with recovery, and the company is also trying to develop a computer chip that can mimic the way the brain processes information. The company raised a $100 million funding round in 2016.
McLaren originally partnered with the company to test its MindDrive neurosensing platform on Fernando Alonso at the Indianapolis 500 in May. According to MindMaze, MindDrive sensors can record cognitive responses in drivers, and relay that data to trackside medical teams.”
“McLaren Racing and MindMaze, the global, billion-dollar, brain technology company, today announced a long-term partnership at the 2019 United States Grand Prix on the 3rd November 2019. The neurotechnology partnership will see the organisations test MindMaze’s latest sensor-technology innovations, applying it in the safety and performance areas of motorsport.
McLaren Racing and MindMaze will continue to develop ‘MindDrive’, a unique array of sensors that collect and transmit key cognitive driver responses to a trackside medical team on a real-time basis. This technology was first tested by McLaren during the team’s preparations for the Indianapolis 500 and the renewed partnership will see the technology back out on track in a McLaren Racing test environment.
The teams will also explore sensor technology, deployed with McLaren Racing, helping the team improve efficiency by capturing, analysing and transmitting key neural signatures from drivers and team members during simulator and test sessions.”
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