McLaren and MindMaze race to the future

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F1’s McLaren Rac­ing Extends Neu­rotech­nol­o­gy Part­ner­ship With Mind­Maze (Sport­Techie):

For­mu­la 1 team McLaren Rac­ing has signed a mul­ti-year part­ner­ship with Swiss neu­rotech­nol­o­gy firm Mind­Maze to con­tin­ue test­ing neu­rosens­ing tech­nol­o­gy on its drivers.

MindMaze’s com­bi­na­tion of vir­tu­al real­i­ty, motion cap­ture and EEG brain scans has pre­vi­ous­ly been used to assist stroke patients with recov­ery, and the com­pa­ny is also try­ing to devel­op a com­put­er chip that can mim­ic the way the brain process­es infor­ma­tion. The com­pa­ny raised a $100 mil­lion fund­ing round in 2016.

McLaren orig­i­nal­ly part­nered with the com­pa­ny to test its Mind­Drive neu­rosens­ing plat­form on Fer­nan­do Alon­so at the Indi­anapo­lis 500 in May. Accord­ing to Mind­Maze, Mind­Drive sen­sors can record cog­ni­tive respons­es in dri­vers, and relay that data to track­side med­ical teams.”

The announcement:

McLaren Rac­ing and Mind­Maze Announce Mul­ti-year For­mu­la 1 Part­ner­ship (press release):

McLaren Rac­ing and Mind­Maze, the glob­al, bil­lion-dol­lar, brain tech­nol­o­gy com­pa­ny, today announced a long-term part­ner­ship at the 2019 Unit­ed States Grand Prix on the 3rd Novem­ber 2019. The neu­rotech­nol­o­gy part­ner­ship will see the organ­i­sa­tions test Mind­Maze’s lat­est sen­sor-tech­nol­o­gy inno­va­tions, apply­ing it in the safe­ty and per­for­mance areas of motorsport.

McLaren Rac­ing and Mind­Maze will con­tin­ue to devel­op ‘Mind­Drive’, a unique array of sen­sors that col­lect and trans­mit key cog­ni­tive dri­ver respons­es to a track­side med­ical team on a real-time basis. This tech­nol­o­gy was first test­ed by McLaren dur­ing the team’s prepa­ra­tions for the Indi­anapo­lis 500 and the renewed part­ner­ship will see the tech­nol­o­gy back out on track in a McLaren Rac­ing test environment.

The teams will also explore sen­sor tech­nol­o­gy, deployed with McLaren Rac­ing, help­ing the team improve effi­cien­cy by cap­tur­ing, analysing and trans­mit­ting key neur­al sig­na­tures from dri­vers and team mem­bers dur­ing sim­u­la­tor and test sessions.”

News in Context:

English About SharpBrains

SHARPBRAINS is an independent think-tank and consulting firm providing services at the frontier of applied neuroscience, health, leadership and innovation.

English About SharpBrains

SHARPBRAINS es un think-tank y consultoría independiente proporcionando servicios para la neurociencia aplicada, salud, liderazgo e innovación.

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