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McLaren and MindMaze race to the future

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F1’s McLaren Rac­ing Extends Neu­rotech­nol­o­gy Part­ner­ship With Mind­Maze (Sport­Techie):

For­mu­la 1 team McLaren Rac­ing has signed a mul­ti-year part­ner­ship with Swiss neu­rotech­nol­o­gy firm Mind­Maze to con­tin­ue test­ing neu­rosens­ing tech­nol­o­gy on its dri­vers.

MindMaze’s com­bi­na­tion of vir­tu­al real­i­ty, motion cap­ture and EEG brain scans has pre­vi­ous­ly been used to assist stroke patients with recov­ery, and the com­pa­ny is also try­ing to devel­op a com­put­er chip that can mim­ic the way the brain process­es infor­ma­tion. The com­pa­ny raised a $100 mil­lion fund­ing round in 2016.

McLaren orig­i­nal­ly part­nered with the com­pa­ny to test its Mind­Drive neu­rosens­ing plat­form on Fer­nan­do Alon­so at the Indi­anapo­lis 500 in May. Accord­ing to Mind­Maze, Mind­Drive sen­sors can record cog­ni­tive respons­es in dri­vers, and relay that data to track­side med­ical teams.”

The announcement:

McLaren Rac­ing and Mind­Maze Announce Mul­ti-year For­mu­la 1 Part­ner­ship (press release):

McLaren Rac­ing and Mind­Maze, the glob­al, bil­lion-dol­lar, brain tech­nol­o­gy com­pa­ny, today announced a long-term part­ner­ship at the 2019 Unit­ed States Grand Prix on the 3rd Novem­ber 2019. The neu­rotech­nol­o­gy part­ner­ship will see the organ­i­sa­tions test Mind­Maze’s lat­est sen­sor-tech­nol­o­gy inno­va­tions, apply­ing it in the safe­ty and per­for­mance areas of motor­sport.

McLaren Rac­ing and Mind­Maze will con­tin­ue to devel­op ‘Mind­Drive’, a unique array of sen­sors that col­lect and trans­mit key cog­ni­tive dri­ver respons­es to a track­side med­ical team on a real-time basis. This tech­nol­o­gy was first test­ed by McLaren dur­ing the team’s prepa­ra­tions for the Indi­anapo­lis 500 and the renewed part­ner­ship will see the tech­nol­o­gy back out on track in a McLaren Rac­ing test envi­ron­ment.

The teams will also explore sen­sor tech­nol­o­gy, deployed with McLaren Rac­ing, help­ing the team improve effi­cien­cy by cap­tur­ing, analysing and trans­mit­ting key neur­al sig­na­tures from dri­vers and team mem­bers dur­ing sim­u­la­tor and test ses­sions.”

News in Context:

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Categories: Cognitive Neuroscience, Peak Performance, Technology

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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