Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Trend: Consumers spend significantly more on digital brain health and neurotechnology apps


Peo­ple spent $1.9 bil­lion last year on apps to keep their brains sharp as they age — here’s what actu­al­ly works (Mar­ket­Watch):

With an aging pop­u­la­tion wor­ried about cog­ni­tive decline and demen­tia, such train­ing pro­grams have seen a burst in pop­u­lar­i­ty in recent years. Con­sumers spent an esti­mat­ed $1.9 bil­lion on dig­i­tal brain health and neu­rotech­nol­o­gy apps in 2018, a four­fold increase from $475 mil­lion in 2012, accord­ing to glob­al data from Sharp­Brains, an inde­pen­dent mar­ket-research firm.

But despite the ris­ing inter­est in cog­ni­tive train­ing, evi­dence of its ben­e­fits is still a mixed bag, experts say.

There will be one study that shows a ben­e­fit, but then there will be anoth­er study that fails to show a ben­e­fit,” says Dan Press, a neu­rol­o­gist and direc­tor of the cog­ni­tive-neu­rol­o­gy unit at Beth Israel Dea­coness Med­ical Cen­ter in Boston who helps run the Brain Fit Club, a brain-train­ing pro­gram at Beth Israel that incor­po­rates activ­i­ties such as tai-chi and yoga as well as nutri­tion edu­ca­tion … That’s why it’s impor­tant to focus on what recent research says does work. For exam­ple, there is some evi­dence that a so-called mul­ti­pronged approach — a com­bi­na­tion of brain train­ing, healthy diet, exer­cise and vas­cu­lar mon­i­tor­ing — can improve or main­tain cog­ni­tive func­tion.”

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Categories: Cognitive Neuroscience, Education & Lifelong Learning, Technology

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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