“A digital tool that interactively shows how games and play stimulate brain development during early childhood launches today. The interactive UNI_FORM ‘jacket’ was created by the H&M Foundation and UNICEF as part of a new UNI_FORM campaign to help promote early childhood development.
The UNI_FORM tool, which aims to visually translate neuroscience for parents and caregivers across the world, displays how young brains develop at yearly stages up to the age of five, and provides families with innovative age-appropriate play ideas that can help optimize brain development.
The jacket reveals different cognitive games that feed the brain as it evolves with the child´s age. The games are tailored for each age based on UNICEF’s research on early childhood development…
On www.theuniform.org, adults and children can interact with the UNI_FORM and at the same time support the right for every child to get the best start in life. During the earliest moments of life, children’s experiences have the power to shape the development of their brains as much as their DNA as neural connections take place at a once-in‑a lifetime speed of up to 1,000 per second, forming their cognitive, social and emotional development.”
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