AARP wants to engage Gen X and Millennials with Staying Sharp brain health platform

BrainFitnessLifecycleAARP Stay­ing Sharp Brain Health Sub­scrip­tion Open to All Ages (press release):

If sit­ting is the new smok­ing, then Mil­len­ni­als just might be on to something…it’s no sur­prise that the first dig­i­tal natives are using apps and online tech­nol­o­gy to track sleep data, seek out health­i­er food options and book a fit­ness class. Today, AARP made avail­able anoth­er crit­i­cal tool by expand­ing the avail­abil­i­ty of Stay­ing Sharp, the non-prof­it’s pre­miere brain health plat­form, to all age groups…

While brain health has always been a top con­cern among our cur­rent mem­bers, we have found that this is a top­ic that is a key health pri­or­i­ty for Gen­er­a­tion X and Mil­len­ni­als,” said Craig Fontenot, VP of Mem­ber­ship Val­ue Cre­ation for AARP. “In fact, 47 per­cent of Gen­er­a­tion X are car­ing for a par­ent (65 or over), mak­ing them more con­scious of the impact their choic­es today can make on their bod­ies and minds tomorrow.”

To learn more:

English About SharpBrains

SHARPBRAINS is an independent think-tank and consulting firm providing services at the frontier of applied neuroscience, health, leadership and innovation.

English About SharpBrains

SHARPBRAINS es un think-tank y consultoría independiente proporcionando servicios para la neurociencia aplicada, salud, liderazgo e innovación.

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