Does anyone care if “brain games” actually work? (Fortune):
“The cognitive fitness market — loosely defined as non-invasive neurotechnologies that monitor or enhance cognition — is booming…The “brain game” industry is already a billion dollar market, and will reach the $6 billion mark within the next five years says SharpBrains, a neuro-wellness market research firm.
But key questions remain: Do these programs live up to the hype? Does neuroscience, the supposed foundation of so many of these technologies, back up the idea that the right app can reduce the risk of cognitive decline? And with such a booming market in play, does anyone — consumer or investor — even care if they do?…
Alvaro Fernandez, co-founder and analyst for Sharp Brains…says the debate has caused some consternation among consumers and investors alike…So moving forward, the real question cognitive training companies need to answer is: Under what conditions is a particular brain training application more likely to transfer into real-world benefits? The companies that can definitively (and empirically) answer that for their users — and their investors — will look very bright.”
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