Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


The “Holy Grail”: How to drive behavior change by harnessing neuroplasticity and emotions


CWRU nurs­ing school award­ed $2.35 mil­lion to study the link between the brain and health behav­ior change (press release):

A five-year, $2.35 mil­lion grant from the Nation­al Insti­tute of Nurs­ing Research will allow researchers from the Frances Payne Bolton School of Nurs­ing, Col­lege of Arts and Sci­ences and the School of Med­i­cine at Case West­ern Reserve Uni­ver­si­ty to study how brain activ­i­ty moti­vates the chron­i­cal­ly ill to man­age their ill­ness­es

Find­ing a way to change brain activ­i­ty and its influ­ence on healthy behav­ior would be like find­ing the Holy Grail”…The stud­ies will use brain imag­ing to dis­cov­er the brain-behav­ior con­nec­tions that influ­ence a person’s deci­sions to set goals, mon­i­tor activ­i­ties, reflect on their behav­ior and take con­trol of their ill­ness…

The grant fund­ing comes at a time when major break­throughs in the brain’s plas­tic­i­ty and imag­ing allow researchers to under­stand what areas of the brain are acti­vat­ed in emo­tions and deci­sion-mak­ing, Moore said. Researchers also hope to bet­ter under­stand how spe­cif­ic health self-man­age­ment activ­i­ties, like infor­ma­tion, med­i­ta­tion, mind­ful­ness and yoga, “rewire” the brain and moti­vate peo­ple to be health­i­er.”

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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