Trend: Driving health innovation via patient engagement and market-driven “consumerism”
Retiring founder of Cleveland Clinic Innovations talks tech, Obamacare and deep brain stimulation (MedCity News):
“…When I started my career at the Clinic, doctors were the authority figure and whatever was said was taken as appropriate. It has been long overdue for patients to get more involved in their health care and to start asking more and more questions. The marketplace has driven this home in the last five years. By that, I mean, as patients have had to pay more of their care they are beginning to ask questions about what is the appropriate treatment. I think that the age of consumerism is going to get more intense, especially as patients are asked to pay more. For this reason, the market is going to drive patient engagement to become more treating patients in the appropriate way and to satisfy their needs and demands. I think this in entirely appropriate and I am actually glad to see it happen…”
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