Sheri Osborn: We should all live a creative life

sheri osborn

Sheri Osborn

What excites you the most about your job?
As the Founder of Ava­Trends, I get excit­ed by the chance to improve human lives by empow­er­ing all peo­ple to be more than they are regard­less of what their chal­lenges are today. 

Please tell us about your inter­est in applied brain sci­ence. What areas are you most inter­est­ed in? What moti­vat­ed you to pur­sue work in your field? 
My inter­est began as a per­son­al effort to get through a hard time in life. Once I learned to visu­al­ize a new future and take steps to get there, I felt the desire to help oth­ers do the same. I could feel my own brain grow­ing in the same way a mus­cle does when it is exer­cised. I am most inter­est­ed in bring­ing brain-grow­ing solu­tions for often ignored groups like pris­on­ers and those liv­ing in poverty.

What is one impor­tant thing you are work­ing on now and where can peo­ple learn more about it?
We are devel­op­ing a fun and engag­ing sys­tem to help main­stream users unlock their poten­tial.  It will allow them to devel­op their own growth plans based on their per­son­al­i­ty and desires.  Some basic info is already avail­able at

What are 1–2 key things you’d like every per­son to under­stand regard­ing his/ her own brain and mind that you think is com­mon­ly mis­rep­re­sent­ed or not addressed in the pop­u­lar media? 
I believe we should all live a cre­ative life. So many areas of life are designed to deal with peo­ple in a one-size-fits-all way: the pub­lic school sys­tem, wel­fare pro­grams, par­ent­ing method­olo­gies, etc. Peo­ple need to under­stand that the best way to cre­ate pro­duc­tive humans is to spend as much time grow­ing a person’s brain in the areas of their own unique gifts, tal­ents and inter­ests. This process will nat­u­ral­ly enhance self-esteem while mov­ing peo­ple way from unhealthy behav­iors and poten­tial lim­it­ing features.

Where do you see clear “low-hang­ing fruit” to enhance behav­ioral and brain health based on neu­ro­science and innovation? 
Any sys­tem that gath­ers a lot of user data about pref­er­ences, effi­ca­cy and method­olo­gies as applied to brain growth. Take the same efforts the tech­nol­o­gy world is spend­ing on “shop­ping pref­er­ences” via ads, ad words, etc. and apply it to some­thing use­ful like unlock­ing human potential.

What would you like the 2013 Sharp­Brains Vir­tu­al Sum­mit to accomplish? 
To set clear, mea­sur­able goals for improv­ing brain health and human devel­op­ment, and a process / method­ol­o­gy to mea­sure progress in this regard.

Final­ly, what do YOU do to stay sharp?
I look every­where for prob­lems that scal­able tech­nol­o­gy can solve, and work hard on cre­at­ing as many solu­tions as I can think of.

2013 SharpBrains SummitThis con­ver­sa­tion is part of a new inter­view series with Speak­ers and Par­tic­i­pants in the upcom­ing 2013 Sharp­Brains Vir­tu­al Sum­mit (Sep­tem­ber 19–20th). You can reg­is­ter with a 20% dis­count using pro­mo­tion­al code: sharp2020

About SharpBrains

SHARPBRAINS is an independent think-tank and consulting firm providing services at the frontier of applied neuroscience, health, leadership and innovation.
SHARPBRAINS es un think-tank y consultoría independiente proporcionando servicios para la neurociencia aplicada, salud, liderazgo e innovación.

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