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Sheri Osborn: We should all live a creative life

sheri osborn

Sheri Osborn

What excites you the most about your job?
As the Founder of Ava­Trends, I get excit­ed by the chance to improve human lives by empow­er­ing all peo­ple to be more than they are regard­less of what their chal­lenges are today.

Please tell us about your inter­est in applied brain sci­ence. What areas are you most inter­est­ed in? What moti­vat­ed you to pur­sue work in your field?
My inter­est began as a per­son­al effort to get through a hard time in life. Once I learned to visu­al­ize a new future and take steps to get there, I felt the desire to help oth­ers do the same. I could feel my own brain grow­ing in the same way a mus­cle does when it is exer­cised. I am most inter­est­ed in bring­ing brain-grow­ing solu­tions for often ignored groups like pris­on­ers and those liv­ing in pover­ty.

What is one impor­tant thing you are work­ing on now and where can peo­ple learn more about it?
We are devel­op­ing a fun and engag­ing sys­tem to help main­stream users unlock their poten­tial.  It will allow them to devel­op their own growth plans based on their per­son­al­i­ty and desires.  Some basic info is already avail­able at

What are 1–2 key things you’d like every per­son to under­stand regard­ing his/ her own brain and mind that you think is com­mon­ly mis­rep­re­sent­ed or not addressed in the pop­u­lar media?
I believe we should all live a cre­ative life. So many areas of life are designed to deal with peo­ple in a one-size-fits-all way: the pub­lic school sys­tem, wel­fare pro­grams, par­ent­ing method­olo­gies, etc. Peo­ple need to under­stand that the best way to cre­ate pro­duc­tive humans is to spend as much time grow­ing a person’s brain in the areas of their own unique gifts, tal­ents and inter­ests. This process will nat­u­ral­ly enhance self-esteem while mov­ing peo­ple way from unhealthy behav­iors and poten­tial lim­it­ing fea­tures.

Where do you see clear “low-hang­ing fruit” to enhance behav­ioral and brain health based on neu­ro­science and inno­va­tion?
Any sys­tem that gath­ers a lot of user data about pref­er­ences, effi­ca­cy and method­olo­gies as applied to brain growth. Take the same efforts the tech­nol­o­gy world is spend­ing on “shop­ping pref­er­ences” via ads, ad words, etc. and apply it to some­thing use­ful like unlock­ing human poten­tial.

What would you like the 2013 Sharp­Brains Vir­tu­al Sum­mit to accom­plish?
To set clear, mea­sur­able goals for improv­ing brain health and human devel­op­ment, and a process / method­ol­o­gy to mea­sure progress in this regard.

Final­ly, what do YOU do to stay sharp?
I look every­where for prob­lems that scal­able tech­nol­o­gy can solve, and work hard on cre­at­ing as many solu­tions as I can think of.

2013 SharpBrains SummitThis con­ver­sa­tion is part of a new inter­view series with Speak­ers and Par­tic­i­pants in the upcom­ing 2013 Sharp­Brains Vir­tu­al Sum­mit (Sep­tem­ber 19–20th). You can reg­is­ter with a 20% dis­count using pro­mo­tion­al code: sharp2020

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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