Will brain training be pre-loaded in your next cell phone?

Great­Call® and Posit Sci­ence® Part­ner to Offer Mobile Brain Exer­cis­es on the Jit­ter­bug Cell Phone (press release):

The two games, named “Quick Match” and “Make a Pair,” aim to improve mem­o­ry and cog­ni­tive think­ing for Great­Call cus­tomers, and come pre­loaded on all Jit­ter­bug Plus cell phones at no extra cost or month­ly ser­vice fee. Posit Sci­ence’s brain exer­cis­es are built on the fact that as we get old­er, our brains become less effi­cient at pro­cess­ing infor­ma­tion. In fact, research pub­lished by the British Med­ical Jour­nal shows that brain func­tion can start decreas­ing as ear­ly as age 45. “The Jit­ter­bug has become a plat­form for health and safe­ty ser­vices that real­ly work for old­er con­sumers,” said David Inns, CEO of Great­Call. “With the help of Posit Sci­ence, we feel this fan­tas­tic new Brain Games prod­uct will tru­ly help our cus­tomers with their over­all well­ness goals…

Unlike pre­vi­ous cog­ni­tive train­ing, these brain games do not try to fix a prob­lem by prac­tic­ing it repeat­ed­ly. The exer­cis­es use intel­li­gent algo­rithms that con­stant­ly adjust the game’s dif­fi­cul­ty lev­el to a per­son­’s per­for­mance, so that each play­er has a tai­lored jour­ney as they progress through the mem­o­ry games.”

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SHARPBRAINS is an independent think-tank and consulting firm providing services at the frontier of applied neuroscience, health, leadership and innovation.

English About SharpBrains

SHARPBRAINS es un think-tank y consultoría independiente proporcionando servicios para la neurociencia aplicada, salud, liderazgo e innovación.

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