CES 2013: Combining brains and digital health in the workplace

The Brain: On the Front­line of Dig­i­tal Health in the Work­place (Huff­in­g­ton Post):

…It is esti­mat­ed that some two bil­lion world­wide, one-third of the glob­al pop­u­la­tion, suf­fer from brain-based health and pro­duc­tiv­i­ty chal­lenges with a relat­ed cost bur­den of more than $2 tril­lion. The broad scope of this mar­ket is empha­sized fur­ther when con­sid­er­a­tion is giv­en to the wide­ly dif­fer­ent types of brain-based solu­tions that are now being offered to diver­gent patient, con­sumer and cor­po­rate audiences.

Indeed, the inno­va­tion that is dri­ving brain health and well­ness is set to take to the stage at the upcom­ing Dig­i­tal Health Sum­mit at the Inter­na­tion­al CES. A num­ber of the brain health mar­ket lead­ers iden­ti­fied by Sharp­Brains, includ­ing top 5 com­pa­nies Brain Resource and Neu­rosky, as well as Heart­math, are all bring­ing unique first mover approach­es to well-known health prob­lems includ­ing stress, Atten­tion deficit-hyper­ac­tiv­i­ty dis­or­der (ADHD), depres­sion and anxiety.

So how does a brain-based solu­tion deliv­er real out­comes in deal­ing with a chron­ic con­di­tion such as stress, which in the work­place is esti­mat­ed to cost the U.S. more than $300 bil­lion each year in health care, missed work, and stress reduc­tion efforts?

Work­ers in high-stress jobs vis­it health care pro­fes­sion­als 26 per­cent more than work­ers in the low-stress job cat­e­go­ry, accord­ing to a recent study. Indeed, stressed out work­ers are increas­ing­ly turn­ing to health pro­fes­sion­als for phys­i­cal, men­tal and emo­tion­al issues.

This is where brain based health solu­tions are rein­vent­ing the approach to what is a chron­ic and grow­ing prob­lem in this country…’

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About SharpBrains

SHARPBRAINS is an independent think-tank and consulting firm providing services at the frontier of applied neuroscience, health, leadership and innovation.
SHARPBRAINS es un think-tank y consultoría independiente proporcionando servicios para la neurociencia aplicada, salud, liderazgo e innovación.

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