By: SharpBrains
(Editor’s Note: every month we host an online Q&A with participants in the e-course How To Be Your Own Brain Fitness Coach. This is the lightly edited and anonymized transcript from the January Q&A session; the February Q&A will take place on Tuesday, February 12th)
2:02
OK, ready to go! Happy 2013 again. You can start writing your questions and comments in the box at the bottom, and hit Send.
2:04
Question
Which activities or games or websites do you recommend to improve memory? Read the rest of this entry »
By: Alvaro Fernandez
Last week I had the good fortune of spending four days in Nuevo Vallarta, Mexico, with over 300 amazing individuals from 40+ countries who had been named Young Global Leaders by the World Economic Forum. The summit agenda was insightful and inspiring, conversations with other participants always proved to be eye-opening and stimulating, and the overall atmosphere was constructive. You can read more about some of those conversations here.
What I’d like to highlight in this article is the remarkable (and optional) activity that started off every day at 7 in the morning. Called “Protect Your Asset” Read the rest of this entry »
By: SharpBrains

Below you can find the full transcript of our engaging Q&A session yesterday on lifelong cognitive fitness, “mental capitalism”, and more, with Alvaro Fernandez, co-author of The SharpBrains Guide to Brain Fitness, moderated by Harry Moody, Director of Academic Affairs at AARP.
Read the rest of this entry »
By: Alvaro Fernandez
Yesterday we had a fun session on Brain Fitness during the Neuroleadership Summit taking place now in San Francisco, exploring opportunities to enhance performance and health of leaders and workforces by deploying both old tools (like breathing and meditation) and new ones (such as biofeedback and database-driven personalized brain training solutions). Here are a couple of the main ideas I wanted to introduce:
A. Let’s define Brain Fitness as an “integrated approach to enhance brain functionality”, combining as appropriate lifestyle, invasive and non-invasive options. “Brain fitness” is above all an outcome, a culture, similar to “physical fitness” (jokingly, I also said that “brain fitness” is the part of “physical fitness” that “physical fitness” doesn’t yet know what to do with)
B. Then, the question becomes, “what are the most important brain functions to enhance/ develop/ maintain?”. Here I shared the following results Read the rest of this entry »
By: Alvaro Fernandez
Very interesting new market development:
The Marker, Israel - Oct 28, 2008, SharpBrains,
In other words, Applied Cognitive Engineering (ACE) and USA Hockey have partnered to bring to market a cognitive simulation game to improve the performance of ice hockey players — similar to what ACE has been offering to professional and amateur basketball players.
ACE has raised $2.5M, and ACE and USA Hockey have received a joint $800k development grant from the BIRD Foundation for the co-development of a training system for Ice Hockey players. (The article mentions SharpBrains’ Market Report as a sign of how the market is growing, since we cover ACE).
For more context on cognitive simulations, you will enjoy this Interview with Prof. Daniel Gopher:
Alvaro Fernandez: Tell us a bit about your overall research interests.
Daniel Gopher: My main interest has been how to expand the limits of human attention, information processing and response capabilities which are critical in complex, real-time decision-making, high-demand tasks such as flying a military jet or playing professional basketball. Using a tennis analogy, my goal has been, and is, how to help develop many “Wimbledon-like champions. Each with their own styles, but performing to their maximum capacity to succeed in their environments.
What research over the last 15–20 years has shown is that cognition, or what we call thinking and performance, is really a set of skills that we can train systematically. And Read the rest of this entry »
By: Alvaro Fernandez
Our fellow blogger Jeremy over at PsyBlog has written a thoughtful post comparing the value of a number of cognitive enhancing tools. His overall verdict?
“The evidence for exercise boosting cognitive function is head-and-shoulders above that for brain training, drugs, nutritional supplements and meditation. Scientifically, on the current evidence, exercise is the best way to enhance your cognitive function. And as for its side-effects: yes there is the chance of an injury but exercise can also reduce weight, lower the chance of dementia, improve mood and lead to a longer life-span. Damn those side-effects!”
Article: Which Cognitive Enhancers Really Work: Brain Training, Drugs, Vitamins, Meditation or Exercise?
Jeremy, I started writing this as a comment to your post in your blog, but then it got too long. Let me write my reaction to your post here.
While I appreciate your analysis and share most of your points, I think the “ranking” effort (this type of intervention is better than that one) is ultimately misleading. It is
based on a faulty search for a general solution/ magic pill for everyone and everything.
If only things were so simple. Perhaps one day there will be research to support that view, but certainly not today. A number of interventions have shown their value. In different populations, and contexts. For “exercise is the best way to enhance your cognitive function” to be true, one needs to have a pretty specific understanding of “best”, “your” and “cognitive function”.
Read the rest of this entry »
By: Alvaro Fernandez
I wrote this article for the March/ April edition of the publication Aging Today, published by the American Society on Aging, and received permission to reproduce it here.
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In recent years, most professionals in aging have become aware of the growing scientific evidence showing that human brains retain the ability to generate neurons and change over a lifetime, discoveries that have broken the scientific paradigm prevalent during the 20th century. Furthermore, neuroimaging and cognitive training studies are showing how well-directed exercise presents people major opportunities for healthy brain aging.
How can people use emerging technologies to keep their brains healthy and productive as long as possible? An emerging market for brain health– $225 million market in 2007, in the United States alone, of which consumers account for $80 million–is trying to address that question in a way that complements other important more traditional pillars (and multi-billion industries) of brain health, such as physical exercise, balanced diet, stress management (stress has been shown to actually kill neurons and reduce the rate of creation of new ones) and overall mental stimulation and lifelong learning.
2007 AN ACTIVE YEAR
A series of important events took place in 2007, a seminal year for the brain health field, beginning in January when many mainstream media publications, such as Time Magazine and CBS News, started to publish major stories on neuroplasticity and brain exercise. This media coverage followed the publication of the long-awaited results from national clinical trials showing that significant percentages of the participants age 65 and older who trained for five weeks improved their memory, reasoning and information-processing speed. Findings from the Advanced Cognitive Training for Independent and Vital Elderly (ACTIVE) Study appeared in the Journal of the American Medical Association (Dec. 20, 2006) and revealed that even after five years, participants in the ACTIVE computer-based program showed less of a decline in information-processing skills than those in a control group that received no cognitive training.
Read the rest of this entry »