Yes­ter­day I had the chance to chat with Yaakov Stern, lead­ing Cog­ni­tive Reserve researcher at Colum­bia Uni­ver­sity, and then with a group of 25 life­long learn­ers in Ari­zona who attended a brain fit­ness class (hello, Robert and friends!) based on our con­sumer guide The Sharp­Brains Guide to Brain Fit­ness. On reflec­tion, I found both con­ver­sa­tions to be very stim­u­lat­ing for the same rea­son: they were forward-looking, focused not so much on sta­tus quo but on how emerg­ing research, tech­nol­ogy and trends may impact our soci­ety and lives in years to come. Let’s con­tinue the con­ver­sa­tion. Let me share the 10 main trends that we analyzed/ fore­casted in our book, and then ask you, sharp read­ers, to add your own 2 cents to the dis­cus­sion. Read the rest of this entry »

In an emerg­ing, dynamic, high growth mar­ket, like brain train­ing, it is dif­fi­cult to make pre­cise pro­jec­tions. But, we can observe a num­ber of trends that exec­u­tives, con­sumers, pub­lic pol­icy mak­ers, and the media should watch closely in the com­ing years, as brain fit­ness and train­ing becomes main­stream, new tools appear, and an ecosys­tem grows around it.

1. We pre­dict an increased empha­sis on brain main­te­nance in loca­tions rang­ing from retire­ment com­mu­ni­ties to gyms. As a computer-savvy baby boomer pop­u­la­tion looks for ways to stay men­tally fit, brain fit­ness, or brain train­ing, is becom­ing part of their vocab­u­lary and concern.

2. Phys­i­cal and men­tal exer­cise will be bet­ter inte­grated. Phys­i­cal exer­cise has been shown to increase the rate of neu­ro­ge­n­e­sis, whereas men­tal exer­cise helps ensure the sur­vival of any newly cre­ated neu­rons. Today both activ­i­ties usu­ally take place in very dif­fer­ent set­tings: the for­mer, in health clubs, the later, in uni­ver­si­ties. We pre­dict that the bor­ders between them will become more dif­fuse. Expect new pro­grams such as brain fit­ness pod­casts that allow us to train work­ing mem­ory as we jog or exer­cise bikes with built-in brain games.

3. Watch for a Read the rest of this entry »

One of the best arti­cles so far on the grow­ing brain fit­ness mar­ket, by the Asso­ci­ated Press.

Click Here to check out story:

“This is not just a Nintendo-fueled fad,” he says. “The brain fit­ness mar­ket passed a tip­ping point in 2007 thanks to the con­ver­gence of a very proac­tive boomer gen­er­a­tion hit­ting their 60s.”

Arti­cle: Here. Highly recommended.

Now, as you read it, please remem­ber the theme of our most recent newslet­ter: Emerg­ing Tools, Not Magic Pills.

And, for all new read­ers who are join­ing us given the extra cov­er­age (CNN, CBS, CHicago Tri­bune, dozens of other papers and web­sites), let me reprint now an arti­cle I wrote here in February:

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A spate of recent news cov­er­age on brain fit­ness and “brain train­ing” reflects a grow­ing inter­est in nat­ural, non-drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very timely, given the aging pop­u­la­tion, increas­ing Alzheimer’s rates, and soar­ing health care costs that place more empha­sis than ever on pre­ven­tion and chang­ing lifestyle.

Read the rest of this entry »

Given the grow­ing num­ber of arti­cles in the pop­u­lar press men­tion­ing words such as “neu­ro­plas­tic­ity”, “fMRI” and “cog­ni­tive reserve”, let’s review some key find­ings, con­cepts and terms.

First, a pre­scient quote by Span­ish neu­ro­sci­en­tist San­ti­ago Ramon y Cajal (1852–1934): “Every man can, if he so desires, become the sculp­tor his own brain”.

Thanks to new neu­roimag­ing tech­niques, regarded “as impor­tant for neu­ro­science as tele­scopes were for astron­omy, neu­ro­sci­en­tists and cog­ni­tive psy­chol­o­gists have been find­ing that the brain has a num­ber of “core capac­i­ties” and “men­tal mus­cles” that can be exer­cised through nov­elty, vari­ety and prac­tice, and that exer­cis­ing our brain can influ­ence the gen­er­a­tion of new neu­rons and their con­nec­tions. Brain exer­cise is being rec­og­nized, there­fore, as a crit­i­cal pil­lar of brain health, together with nutri­tion, phys­i­cal exer­cise and stress management.

Pre­vi­ous beliefs about our brain and how it works have been proven false. Some beliefs that have been debunked include claims that adult brains can not cre­ate new neu­rons (shown to be false by Berke­ley sci­en­tists Mar­ian Dia­mond and Mark Rosen­zweig, and Salk Institute’s Fred Gage), notions that work­ing mem­ory has a max­i­mum limit of 6 or 7 items (debunked by Karolin­ska Insti­tute Torkel Kling­berg), and assump­tions that the brain’s basic processes can not be reor­ga­nized by repeated prac­tice (UCSF’s Drs. Paula Tal­lal and Michael Merzenich). The “men­tal mus­cles” we can train include atten­tion, stress and emo­tional man­age­ment, mem­ory, visual/ spa­tial, audi­tory processes and lan­guage, motor coor­di­na­tion and exec­u­tive func­tions like plan­ning and problem-solving.

Men­tal stim­u­la­tion is impor­tant if done in the right sup­port­ive and engag­ing envi­ron­ment. Stanford’s Robert Sapol­sky has proven that chronic stress and cor­ti­cal inhi­bi­tion, which may be aggra­vated due to imposed men­tal stim­u­la­tion, may prove coun­ter­pro­duc­tive. Hav­ing the right moti­va­tion is essential.

A sur­pris­ing and promis­ing area of sci­en­tific inquiry is Mindfulness-Based Stress Reduc­tion (MBSR). An increas­ing num­ber of neu­ro­sci­en­tists (such as Uni­ver­sity of Wisconsin-Madison’s Richard David­son) are inves­ti­gat­ing the abil­ity of trained med­i­ta­tors to develop and sus­tain atten­tion and visu­al­iza­tions and to work pos­i­tively with pow­er­ful emo­tional states and stress through the directed men­tal processes of med­i­ta­tion practices.

And now, some keywords:

Brain Fit­ness Pro­gram: struc­tured set of brain exer­cises, usu­ally computer-based, designed to train spe­cific brain areas and processes in tar­geted ways.

Chronic Stress: ongo­ing, long-term stress, which blocks the for­ma­tion of new neu­rons and Read the rest of this entry »