treadmills

The recent dis­cov­ery that expe­ri­ence can change brain struc­ture and func­tion at any age has sparked numer­ous health, edu­ca­tion, and pro­duc­tiv­i­ty appli­ca­tions whose val­ue and lim­i­ta­tions we are only start­ing to grasp.

Brain fit­ness has quick­ly become a main­stream aspi­ra­tion among baby boomers and elders, pri­mar­i­ly in North Amer­i­ca. It has fueled a grow­ing inter­est in brain fit­ness class­es, brain fit­ness cen­ters, and brain fit­ness pro­grams, along with atten­dant oppor­tu­ni­ties and chal­lenges. An increas­ing num­ber of adults want use­ful tools to pro­tect cog­ni­tive health and performance—not nec­es­sar­i­ly to reverse aging—and what they are find­ing is an expand­ing and noisy mar­ket­place where they (and also pro­fes­sion­als) need to care­ful­ly eval­u­ate their own needs and the avail­able options (Fer­nan­dez and Gold­berg, 2009). [Read more…] about The Busi­ness and Ethics of the Brain Fit­ness Boom — Part 1: The Business