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Neuroplasticity, Brain Fitness and Cognitive Health News

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Collecting neuro-response data via wearable electroencephalography (EEG) headsets to personalize the presentation of stimuli: Key neurotech patent by Nielsen

stimulus material

– Illus­tra­tive image from U.S. Patent No. 8,392,251

Today we are shar­ing a 2013 patent by The Nielsen Com­pa­ny. (As men­tioned, we are fea­tur­ing foun­da­tion­al Per­va­sive Neu­rotech patents, from old­er to new­er by issue date, to help pre­view emerg­ing neu­rotech­nolo­gies and brain health solu­tions)

U.S. Patent No. 8,392,251: Loca­tion aware pre­sen­ta­tion of stim­u­lus mate­r­i­al

  • Assignee(s): The Nielsen Com­pa­ny
  • Inventor(s): Anan­tha Pradeep, Robert T. Knight, Ramachan­dran Guru­moor­thy, Dev Rat­nakar
  • Tech­nol­o­gy Cat­e­go­ry: EEG
  • Issue Date: March 5, 2013

SharpBrains’ Take:

Issued by the same exam­in­er and con­cur­rent­ly with Nielsen’s ‘250 patent, the ‘251 patent great­ly com­ple­ments the Nielsen port­fo­lio, con­sid­er­ing neu­rore­sponse data to stim­u­lus mate­r­i­al based on user-pro­file and loca­tion infor­ma­tion. Read the rest of this entry »

Evaluating neural responses via EEG brain data in virtual reality environments: Key neurotechnology patent by The Nielsen Company

virtual reality

– Illus­tra­tive image from U.S. Patent No. 8,392,250

Today we are shar­ing a fas­ci­nat­ing patent by The Nielsen Com­pa­ny, rel­e­vant both for con­sumer research and for home health solu­tions. (As men­tioned, we are fea­tur­ing foun­da­tion­al Per­va­sive Neu­rotech patents, from old­er to new­er by issue date)

U.S. Patent No. 8,392,250: Neu­ro-response eval­u­at­ed stim­u­lus in vir­tu­al real­i­ty envi­ron­ments

  • Assignee(s): The Nielsen Com­pa­ny
  • Inventor(s): Anan­tha Pradeep, Robert T. Knight, Ramachan­dran Guru­moor­thy, Dev Rat­nakar
  • Tech­nol­o­gy Cat­e­go­ry: EEG
  • Issue Date: March 5, 2013

SharpBrains’ Take:

The ‘250 patent is one of Nielsen’s sev­er­al patents that present unique approach­es at the inter­sec­tion of neu­rotech­nol­o­gy and con­sumer research. Read the rest of this entry »

Neuroimaging as a marketing tool: Key Neurotech Patent #2

– Illus­tra­tive image from U.S. Patent No. 6,099,319

As men­tioned, we are fea­tur­ing a foun­da­tion­al Per­va­sive Neu­rotech patent a day, from old­er to new­er by issue date. Today we are shar­ing a 2000 patent assigned to The Nielsen Com­pa­ny.

U.S. Patent No. 6,099,319: Neu­roimag­ing as a mar­ket­ing tool

  • Assignee(s): The Nielsen Com­pa­ny
  • Inventor(s): Ger­ald Zalt­man, Stephen M. Koss­lyn
  • Tech­nol­o­gy Cat­e­go­ry: Hybrid
  • Issue Date: August 8, 2000

SharpBrains’ Take:

The ‘319 patent is one of Nielsen’s sev­er­al patents that relate to ana­lyz­ing brain data in response to a wide vari­ety of stim­uli for pur­pos­es of eval­u­at­ing the stim­uli, such as dis­cern­ing emo­tion­al respons­es to sen­so­ry inputs. Read the rest of this entry »

Upcoming market report on Pervasive Neurotechnology

market reportJust a quick heads-up to the Sharp­Brains com­mu­ni­ty: we are wrap­ping up a com­pre­hen­sive mar­ket report on Per­va­sive Neu­rotech­nolo­gies (non-inva­sive, scal­able, poten­tial­ly ubiq­ui­tous). To learn when it becomes avail­able, keep tuned via our e‑Newsletter.

See below, in alpha­bet­i­cal order, a few of the orga­ni­za­tions to be pro­filed in the report, giv­en their rel­e­vant intel­lec­tu­al prop­er­ty port­fo­lios (pri­mar­i­ly patents). Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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