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Invitation to SharpBrains Summit — Technology for Cognitive Health and Performance

We are excit­ed to invite you to the first vir­tu­al, glob­al Sharp­Brains Sum­mit (Jan­u­ary 18–20th, 2010). The Sharp­Brains Sum­mit will fea­ture a sharpbrains_summit_logo_webdream team of over 25 speak­ers who are lead­ers in indus­try and research from 7 coun­tries, to dis­cuss emerg­ing research, tools and best prac­tices for cog­ni­tive health and per­for­mance. This inau­gur­al event will expose health and insur­ance providers, devel­op­ers, inno­va­tors at For­tune 500 com­pa­nies, investors and researchers, to the oppor­tu­ni­ties, part­ner­ships, trends, and stan­dards of the rapid­ly evolv­ing cog­ni­tive fit­ness field.

Reg­is­ter Today

Learn more and reg­is­ter Here today, at dis­count­ed ear­ly-bird rates, to receive these ben­e­fits:

  • Learn: Full access to all Con­fer­ence live ses­sions, and Down­load­able Record­ings and Hand­outs
  • See: lat­est tech­nolo­gies and prod­ucts dur­ing Expo Day
  • Con­nect and Dis­cuss: become a mem­ber of the Sharp­Brains Net­work for Brain Fit­ness Inno­va­tion (mem­bers-only LinkedIn Group) through the end of 2010, access online chats dur­ing the sum­mit, meet oth­er reg­is­trants in your city
  • Under­stand the Big Pic­ture: access 10 Research Exec­u­tive Briefs pre­pared by lead­ing sci­en­tists

On top of those ear­ly-bird dis­counts, we offer an addi­tion­al 15% dis­count for Sharp­Brains read­ers who want Reg­u­lar Admis­sion. Dis­count code: sharp2010. You can reg­is­ter Here.

Agenda/ Speak­ers

Monday, January 18th, 2010:

(Pre­lim­i­nary sched­ule, US Pacif­ic Time)

8–9.15am. Cog­ni­tion & Neu­ro­plas­tic­i­ty: The New Health­care Fron­tier

  • Alvaro Fer­nan­dez, Sharp­Brains
  • David White­house, OptumHealth Behav­ioral Solu­tions
  • William Reich­man, Bay­crest
  • P Murali Doraiswamy, Duke Uni­ver­si­ty

9.30–11am. Tools for Safer Dri­ving: The Oppor­tu­ni­ty with Teenagers and Adults

  • Steven Aldrich, Posit Sci­ence
  • Shlo­mo Breznitz, Cog­niFit
  • Jer­ri Edwards, Uni­ver­si­ty of South Flori­da
  • Peter Chris­tian­son, Young Dri­vers of Cana­da

Noon‑1.30pm. Baby Boomers and Beyond: Main­tain­ing Cog­ni­tive Vital­i­ty

News: DriveSharp, Cognitive Health, Posit Science and CogniFit

Round-up of recent news on cog­ni­tive health and brain fit­ness:

1) Impres­sive coup by Posit Sci­ence: Wal­ter Moss­berg reviews Dri­ve­Sharp:

A Review of Dri­ve­Sharp (Wall Street Jour­nal)

- “My ver­dict is that it was easy to use, and it did indeed work on my abil­i­ty to rapid­ly recall the col­or and posi­tion of mul­ti­ple mov­ing objects and of objects on the periph­ery of my vision. It intel­li­gent­ly adjust­ed to my per­for­mance, and grad­u­al­ly pre­sent­ed me with tougher tasks.”

- “How­ev­er, two major caveats are in order. First, I am nei­ther a sci­en­tist nor a doc­tor, so I can’t vouch for the com­pa­ny’s claims about Dri­ve­Sharp’s ben­e­fits or even the under­ly­ing prob­lem it aims to alle­vi­ate. Sec­ond­ly, I was­n’t able to test Dri­ve­Sharp long enough to know if it actu­al­ly made me a bet­ter dri­ver.”

2) Now, is the poten­tial lim­it­ed to old­er dri­vers? not real­ly, as not­ed in this Seat­tle Times arti­cle:

Brain-fit­ness com­pa­nies apply­ing neu­ro­science to make safer dri­vers (Seat­tle Times)

- “Cog­niFit Pres­i­dent Shlo­mo Breznitz says pre­vi­ous ver­sions of this soft­ware have been in use by the largest dri­ving schools in the U.K. and Cana­da.”

- “The brains of new dri­vers have to acquire new skills that take time to devel­op,” he said. “Typ­i­cal­ly, they take about two years of dri­ving, as wit­nessed by acci­dent records all over the world. By active­ly train­ing these skills the time need­ed for the brain to achieve the same lev­el of exper­tise is short­ened. This short­ens the extreme­ly high risk peri­od of new dri­vers.”

3) Chal­lenge — do peo­ple under­stand what we are talk­ing about? not always, as report­ed in this great spe­cial issue of The Geron­tol­o­gist:

GSA — Pop­u­la­tion Seg­ments Dif­fer on Per­cep­tions of Cog­ni­tive Health

- “All demo­graph­ic groups stud­ied believed that cog­ni­tive health is influ­enced by phys­i­cal, men­tal, and social activ­i­ty; how­ev­er, they dif­fered in opin­ions of the ben­e­fits of spe­cif­ic activ­i­ties, nutri­tion, and genet­ics. The respon­dents also indi­cat­ed that that media mes­sages about cog­ni­tive health are lim­it­ed and con­fus­ing. Fur­ther­more, many agreed that health mes­sages that incor­po­rate spe­cif­ic com­mu­ni­ty val­ues and are deliv­ered with­in pre-exist­ing social groups by com­mu­ni­ty lead­ers may be par­tic­u­lar­ly effec­tive.”
— “Fund­ing for the spe­cial issue, titled “Pro­mot­ing Cog­ni­tive Health in Diverse Pop­u­la­tions of Old­er Adults: Atti­tudes, Per­cep­tions, Behav­iors, and their Impli­ca­tions for Com­mu­ni­ty-Based Inter­ven­tions,” was pro­vid­ed by the CDC’s Healthy Aging Pro­gram.”

All in all, very rel­e­vant data points that sug­gest the field is quick­ly approach­ing main­stream.

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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