Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Full Recordings Available Now: 2011 SharpBrains Summit

We are pleased to announce that full record­ings for all pre­sen­ta­tions deliv­ered dur­ing the 2011 Sharp­Brains Sum­mit: Retool­ing Brain Health for the 21st Cen­tu­ry (March 30 — April 1, 2011) are now avail­able both to Sum­mit Par­tic­i­pants and to non-Par­tic­i­pants.

You can Learn More Here and Access 40+ Talks and 20+ hours of up-to-date infor­ma­tion and analy­sis of brain sci­ence, tech­nol­o­gy and inno­va­tion, deliv­ered by noth­ing short of a world-class fac­ul­ty.

–> Reg­is­tered Sum­mit Par­tic­i­pants can access all Ses­sion Record­ings by click­ing on the ses­sion titles in the Agen­da page and using the same User­name and Pass­word they used to par­tic­i­pate in the Sum­mit.

–> Didn’t Reg­is­ter to Par­tic­i­pate in the 2011 Sharp­Brains Sum­mit but want to access all Ses­sion Record­ings (20+ hours, 40+ speak­ers) Now? You can secure your log-in here.

We hope the infor­ma­tion and analy­sis pro­vid­ed by these 40+ world-class speak­ers address­ing this 3-day agen­da pro­vide excel­lent val­ue to you: Read the rest of this entry »

7 Key Lessons from the 2011 SharpBrains Summit: Retooling Brain Health for the 21st Century

Sharp­Brains served a high­ly thought-pro­vok­ing and infor­ma­tive 2011 Vir­tu­al Sum­mit on Retool­ing Brain Health for the 21st Cen­tu­ry over 3 days, March 30th — April 1st. Here is a brief dis­til­la­tion of the large num­ber (40+) of pre­sen­ta­tions.

1.The range and vari­ety of pre­sen­ta­tions left no room for doubt that the dig­i­tal brain health mar­ket is con­cerned with much more than improv­ing cog­ni­tive per­for­mance and preventing/treating dis­ease. There is a need for many tools in each of the fol­low­ing cat­e­gories: Read the rest of this entry »

Kindle version of The SharpBrains Guide to Brain Fitness

Giv­en the fact I love Kin­dle, and some of our Twit­ter friends had been ask­ing for a Kin­dle ver­sion of our new book The Sharp­Brains Guide to Brain Fitness…well, here it is:
Amazon.com: The Sharp­Brains Guide to Brain Fit­ness (Kin­dle Edi­tion, $9.99)

The book has also received two excel­lent new endorse­ments:

Kudos for an excel­lent resource! This Sharp­Brains Guide is full of top notch infor­ma­tion, pro­vides prac­ti­cal tips and helps sep­a­rate hype from hope in the brain health are­na.”
— Eliz­a­beth Edger­ly, Ph.D., Chief Pro­gram Offi­cer, Alzheimer’s Asso­ci­a­tion

The Sharp­Brains’ Guide to Brain Fit­ness helped answer many of my ques­tions on the impor­tance of both phys­i­cal and men­tal exer­cise to stay sharp as we age, as they act in syn­er­gy on one anoth­er. The Guide also pro­vid­ed guide­lines and spe­cif­ic calls to action to expand what we tra­di­tion­al­ly do in our fit­ness clubs. This is an impor­tant book for any­one in the fit­ness indus­try, and, for that mat­ter, for any­one with a brain.”
— Robin Klaus, Chair­man, Club One Fit­ness Cen­ters

More infor­ma­tion on the book: The Sharp­Brains Guide to Brain Fit­ness

Also: Book Club Dis­cus­sion Guide

Brain Fitness Survey: We Need More Brain Awareness Weeks!

If you sub­scribe to our month­ly newslet­ter, you may remem­ber we ran a sur­vey in Jan­u­ary. Well, the response rate and the qual­i­ty of the respons­es were noth­ing short of spec­tac­u­lar, in many dimen­sions. The respons­es from over 2,000 par­tic­i­pants (out of 21,000 sub­scribers) rein­force the need for pub­lic aware­ness ini­tia­tives and qual­i­ty infor­ma­tion to help eval­u­ate and nav­i­gate prod­uct claims.

I have been pre­sent­ing the results from one of the ques­tions (see below), yes­ter­day at the ASA/ NCOA (Amer­i­can Soci­ety on Aging) event, today at IHRSA (Inter­na­tion­al Health, Rac­quet and Sports­club Asso­ci­a­tion), as part of more com­pre­hen­sive pre­sen­ta­tions of what is going on in the brain fit­ness and cog­ni­tive health field.

An obvi­ous impli­ca­tion for the sur­vey result rein­forces the need for brain-relat­ed pub­lic aware­ness cam­paigns such as the ongo­ing Brain Aware­ness Week. Every year, land­mark research find­ings open new oppor­tu­ni­ties to help main­tain life­long cog­ni­tive health and brain fit­ness. The oppor­tu­ni­ty is immense — but we will need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, help­ing con­sumers and pro­fes­sion­als sep­a­rate hope from hype and make informed deci­sions.

Robin Klaus, Chair­man of Club One Fit­ness Cen­ters (the com­pa­ny is a client, he is an advi­sor), just gave us a nice quote say­ing that “as our pop­u­la­tion ages the fields of phys­i­cal fit­ness and brain fit­ness will nat­u­ral­ly merge and, as this hap­pens, a whole new field of val­ued added ser­vices will emerge for our mem­bers. High qual­i­ty infor­ma­tion­al resources such as Sharp­Brains’ are cru­cial to the suc­cess of this merg­er.”

The Sur­vey: Results to Key Ques­tion

Asked, “What is the most impor­tant prob­lem you see in the brain fit­ness field and how do you think it can be solved?” respon­dents iden­ti­fied the fol­low­ing six prob­lems in rank order:

#1: Pub­lic Aware­ness (39%)
— “Get­ting peo­ple to under­stand that hered­i­ty alone does not decide brain func­tion­ing.”
— “An expec­tant pub­lic will first want to believe that a “mir­a­cle” drug is to be soon avail­able (to pre­vent Alzheimer’s Dis­ease).”

#2: Nav­i­gat­ing Claims (21%)
- “How to sep­a­rate mar­ket­ing hype from stuff that real­ly works?”
— “The lack of stan­dards and clear def­i­n­i­tions is very con­fus­ing, and makes a lot of peo­ple scep­ti­cal.”

#3: Research (15%)
— “Deter­min­ing what activ­i­ties are most ben­e­fi­cial to Read the rest of this entry »

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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