Robin-Klaus

Full Recordings Available Now: 2011 SharpBrains Summit

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We are pleased to announce that full record­ings for all pre­sen­ta­tions deliv­ered dur­ing the 2011 Sharp­Brains Sum­mit: Retool­ing Brain Health for the 21st Cen­tu­ry (March 30 — April 1, 2011) are now avail­able both to Sum­mit Par­tic­i­pants and to non-Participants.

You can Learn More Here and Access 40+ Talks and 20+ hours of up-to-date infor­ma­tion and analy­sis of brain sci­ence, tech­nol­o­gy and inno­va­tion, deliv­ered by noth­ing short of a world-class faculty.

–> Reg­is­tered Sum­mit Par­tic­i­pants can access all Ses­sion Record­ings by click­ing on the ses­sion titles in the Agen­da page and using the same User­name and Pass­word they used to par­tic­i­pate in the Summit.

–> Did­n’t Reg­is­ter to Par­tic­i­pate in the 2011 Sharp­Brains Sum­mit but want to access all Ses­sion Record­ings (20+ hours, 40+ speak­ers) Now? You can secure your log-in here.

We hope the infor­ma­tion and analy­sis pro­vid­ed by these 40+ world-class speak­ers address­ing this 3‑day agen­da pro­vide excel­lent val­ue to you: [Read more…] about Full Record­ings Avail­able Now: 2011 Sharp­Brains Summit

7 Key Lessons from the 2011 SharpBrains Summit: Retooling Brain Health for the 21st Century

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Sharp­Brains served a high­ly thought-pro­vok­ing and infor­ma­tive 2011 Vir­tu­al Sum­mit on Retool­ing Brain Health for the 21st Cen­tu­ry over 3 days, March 30th — April 1st. Here is a brief dis­til­la­tion of the large num­ber (40+) of presentations.

1.The range and vari­ety of pre­sen­ta­tions left no room for doubt that the dig­i­tal brain health mar­ket is con­cerned with much more than improv­ing cog­ni­tive per­for­mance and preventing/treating dis­ease. There is a need for many tools in each of the fol­low­ing cat­e­gories: [Read more…] about 7 Key Lessons from the 2011 Sharp­Brains Sum­mit: Retool­ing Brain Health for the 21st Century

Kindle version of The SharpBrains Guide to Brain Fitness

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Giv­en the fact I love Kin­dle, and some of our Twit­ter friends had been ask­ing for a Kin­dle ver­sion of our new book The Sharp­Brains Guide to Brain Fitness…well, here it is:
Amazon.com: The Sharp­Brains Guide to Brain Fit­ness (Kin­dle Edi­tion, $9.99)

The book has also received two excel­lent new endorsements:

“Kudos for an excel­lent resource! This Sharp­Brains Guide is full of top notch infor­ma­tion, pro­vides prac­ti­cal tips and helps sep­a­rate hype from hope in the brain health arena.”
— Eliz­a­beth Edger­ly, Ph.D., Chief Pro­gram Offi­cer, Alzheimer’s Association 

“The Sharp­Brains’ Guide to Brain Fit­ness helped answer many of my ques­tions on the impor­tance of both phys­i­cal and men­tal exer­cise to stay sharp as we age, as they act in syn­er­gy on one anoth­er. The Guide also pro­vid­ed guide­lines and spe­cif­ic calls to action to expand what we tra­di­tion­al­ly do in our fit­ness clubs. This is an impor­tant book for any­one in the fit­ness indus­try, and, for that mat­ter, for any­one with a brain.”
— Robin Klaus, Chair­man, Club One Fit­ness Centers

More infor­ma­tion on the book: The Sharp­Brains Guide to Brain Fitness

Also: Book Club Dis­cus­sion Guide

Brain Fitness Survey: We Need More Brain Awareness Weeks!

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If you sub­scribe to our month­ly newslet­ter, you may remem­ber we ran a sur­vey in Jan­u­ary. Well, the response rate and the qual­i­ty of the respons­es were noth­ing short of spec­tac­u­lar, in many dimen­sions. The respons­es from over 2,000 par­tic­i­pants (out of 21,000 sub­scribers) rein­force the need for pub­lic aware­ness ini­tia­tives and qual­i­ty infor­ma­tion to help eval­u­ate and nav­i­gate prod­uct claims.

I have been pre­sent­ing the results from one of the ques­tions (see below), yes­ter­day at the ASA/ NCOA (Amer­i­can Soci­ety on Aging) event, today at IHRSA (Inter­na­tion­al Health, Rac­quet and Sports­club Asso­ci­a­tion), as part of more com­pre­hen­sive pre­sen­ta­tions of what is going on in the brain fit­ness and cog­ni­tive health field.

An obvi­ous impli­ca­tion for the sur­vey result rein­forces the need for brain-relat­ed pub­lic aware­ness cam­paigns such as the ongo­ing Brain Aware­ness Week. Every year, land­mark research find­ings open new oppor­tu­ni­ties to help main­tain life­long cog­ni­tive health and brain fit­ness. The oppor­tu­ni­ty is immense — but we will need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, help­ing con­sumers and pro­fes­sion­als sep­a­rate hope from hype and make informed decisions.

Robin Klaus, Chair­man of Club One Fit­ness Cen­ters (the com­pa­ny is a client, he is an advi­sor), just gave us a nice quote say­ing that “as our pop­u­la­tion ages the fields of phys­i­cal fit­ness and brain fit­ness will nat­u­ral­ly merge and, as this hap­pens, a whole new field of val­ued added ser­vices will emerge for our mem­bers. High qual­i­ty infor­ma­tion­al resources such as Sharp­Brains’ are cru­cial to the suc­cess of this merger.”

The Sur­vey: Results to Key Question

Asked, “What is the most impor­tant prob­lem you see in the brain fit­ness field and how do you think it can be solved?” respon­dents iden­ti­fied the fol­low­ing six prob­lems in rank order:

#1: Pub­lic Aware­ness (39%)
— “Get­ting peo­ple to under­stand that hered­i­ty alone does not decide brain functioning.”
— “An expec­tant pub­lic will first want to believe that a “mir­a­cle” drug is to be soon avail­able (to pre­vent Alzheimer’s Disease).”

#2: Nav­i­gat­ing Claims (21%)
- “How to sep­a­rate mar­ket­ing hype from stuff that real­ly works?”
— “The lack of stan­dards and clear def­i­n­i­tions is very con­fus­ing, and makes a lot of peo­ple sceptical.”

#3: Research (15%)
— “Deter­min­ing what activ­i­ties are most ben­e­fi­cial to [Read more…] about Brain Fit­ness Sur­vey: We Need More Brain Aware­ness Weeks!