Is Your Brain Ready To Drink Cheap Wine?

By Alvaro Fernandez | January 28, 2008

Prof. Baba Shiv, one of our advi­sors, just pub­lished a fas­ci­nat­ing paper on the pow­er of our beliefs to influ­ence brain acti­va­tion, and on how mar­ket­ing can influ­ence those beliefs: Price Tag Can Change The Way Peo­ple Expe­ri­ence Wine, Study Shows (Sci­ence Dai­ly) — Accord­ing to researchers at the Stan­ford Grad­u­ate School of Busi­ness and the…

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Creativity, Michael Ray and Motto

By Alvaro Fernandez | April 2, 2007

Mot­to Mag­a­zine brings a great inter­view between Ani­ta Sharpe and Michael Ray, on How To Reach Your High­est Goal. Very fun week­end read­ing mate­r­i­al, includ­ing plen­ty of quotes and reflec­tions on how cre­ativ­i­ty can be trained/ enhanced by one of my favorite Stan­ford MBA pro­fes­sors. Some quotes: “But as the 1980s began, Ray and Myers…

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