Brain Fitness Survey: We Need More Brain Awareness Weeks!

By Alvaro Fernandez | March 17, 2009 |

If you sub­scribe to our month­ly newslet­ter, you may remem­ber we ran a sur­vey in Jan­u­ary. Well, the response rate and the qual­i­ty of the respons­es were noth­ing short of spec­tac­u­lar, in many dimen­sions. The respons­es from over 2,000 par­tic­i­pants (out of 21,000 sub­scribers) rein­force the need for pub­lic aware­ness ini­tia­tives and qual­i­ty infor­ma­tion to…

Read More

Yes, It is Smart to Learn New Tricks

By Alvaro Fernandez | August 12, 2008 |

Good arti­cle in the Wash­ing­ton Post today:  Is It Real­ly Smart to Teach Old Brains New Tricks? The reporter presents a good overview of what is happening, but framed around a high­ly arti­fi­cial choice for con­sumers: either you a) do phys­i­cal exer­cise, or b) take part in social inter­ac­tions, or c) engage in men­tal exer­cise. What about switching…

Read More